Opening Keynote Presentation: Dennis Woodside

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Dennis Woodside, VP American Operations, Google Inc. kicks off TravelCom 2010 with a keynote presentation. Dennis will share Google's vision on where the constant evolution of technology is taking us as consumers, and provide some strategies marketers can use to address the coming opportunities and challenges.

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  • It was very interesting to see where Google thinks technology is heading and
    compare that information with our CVB's technical strategies. Hummm.....
    Felicia Fairchild, Exec Dir Saugatuck-Douglas CVB
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Opening Keynote Presentation: Dennis Woodside

  1. 1. Thinking Exponentially How to anticipate the next 4 consumer-driven disruptions Dennis W d id D i Woodside Google Confidential and Proprietary
  2. 2. I’m a Mac. I’m a Nexus One!
  3. 3. Technology progresses exponentially! Progression of Flight Progression of Computing
  4. 4. Consumer adoption of internet = exponential! TV Internet Radio Print 1836 1895 1450 1922 1927 1941 1990 2010 Tech Content Users Advertising
  5. 5. Where we stand today 1.6B $500B 60B 20 hrs people online 2009 searches Video uploaded (up from 500M eCommerce sales conducted per every minute to in 2003) month worldwide YouTube Google Confidential and Proprietary
  6. 6. What’s next? 4 disruptions 1. Search: Richer, more intense and more global 2. Video: Addressable & “on-demand” 3. Mobility: More important than the PC 4. Computing: From the hard-drive to the cloud
  7. 7. 1. Search: Richer, more global, more social
  8. 8. 1. Search: Richer information faster
  9. 9. 1. Search: Travel research intensifies Log on: Search: Click: Back-Up: Click: Back-Up: Google.com “Galveston Cruises” AffordableTours.com Google.com Cruise.com Google.com Refine Search: Back-Up: Click: Back-Up: Click: “Galveston Cruises Cheap” p Google.com g GalvestonCruises.com Google.com g VacationsToGo.com Click: Back-Up: Click: Direct Type: Search: Click: CruiseMagic.com Google.com eCruises.com Google.com “Vacation Spots” Travelocity.com Click: Refine Search: Back-Up: p Click: Back-Up: p DiscountThemeParkVacations.com “Disney World Vacations” Google.com About.com Google.com Direct Type: Search: Refine Search: Click: Back-Up: Click: Google.com “Free Vacations” “Cheap Vacations” Orbitz.com Google.com CheapTickets.com Refine Search: Back-Up: Click: Refine Search: Back-Up: “All Inclusive Puerto Rico” Google.com Expedia.com “All Inclusive Vacations” Google.com Click: Back-Up: Click: Back-Up: Click: Back-Up: CheapCaribbean.com CheapCaribbean com Google.com Google com AllInclusiveOutlet.com AllInclusiveOutlet com Google.com Google com About.com About com Google.com Google com Direct Type: Click: Back-Up: Click: Refine Search: Orbitz.com SaveOnVacationPackages.com Google.com Expedia.com “Puerto Rico All Inclusive” Direct T Di t Type: Search: Click: Direct T Di t Type: 2 Days Later: Log Off Google.com “Puerto Rico Hotel” CopaMarina.com Expedia.com Booked on Expedia Source: Compete, Inc. May 2009
  10. 10. 1. Search: Travel research intensifies Log on: Search: Click: Back-Up: Click: Back-Up: Google.com “Galveston Cruises” AffordableTours.com Google.com Cruise.com Google.com In the short term… Back-Up: Refine Search: Back-Up: Click: Click: Engage at every touch point Click: point. “Galveston Cruises Cheap” p Back-Up: Google.com g Click: GalvestonCruises.com Direct Type: Google.com g Search: VacationsToGo.com Click: CruiseMagic.com Google.com eCruises.com Google.com “Vacation Spots” Travelocity.com Click: Refine Search: Back-Up: p Click: Back-Up: p DiscountThemeParkVacations.com “Disney World Vacations” Google.com About.com Google.com Direct Type: Search: Refine Search: Click: Back-Up: Click: Google.com “Free Vacations” “Cheap Vacations” Orbitz.com Google.com CheapTickets.com Refine Search: Back-Up: Click: Refine Search: Back-Up: In the long term… “All Inclusive Puerto Rico” Google.com Expedia.com “All Inclusive Vacations” Google.com Expect search to influence p Click: CheapCaribbean.com CheapCaribbean com Back-Up: Google.com Google com Click: AllInclusiveOutlet.com AllInclusiveOutlet com Back-Up: Google.com Google com Click: About.com About com Back-Up: Google.com Google com almost all travel purchases. Direct Type: Orbitz.com Click: SaveOnVacationPackages.com Back-Up: Google.com Click: Expedia.com Refine Search: “Puerto Rico All Inclusive” Direct T Di t Type: Search: Click: Direct T Di t Type: 2 Days Later: Log Off Google.com “Puerto Rico Hotel” CopaMarina.com Expedia.com Booked on Expedia
  11. 11. 2. Video: How we watch, then vs. now vs 12 million 110 million 9.2x more reach
  12. 12. 2. Video + Community + Creativity = Engagement #2 1B 1B+ 20 20+ #2 site in global video views hours of video global search minutes each day uploaded each engine minute Entertainment Information Community
  13. 13. 2. Video: Interactive storytelling
  14. 14. 2. Video: Interactive storytelling In the short term… Engage with consumers on their terms In the long term… 50% of all video advertising will % g be addressable
  15. 15. 3. Mobile: Too big to ignore 6.7B 4B 8X 4X 3.5X 3X 2.5X Source: TomiAhonen Consulting 2009
  16. 16. 3. Mobile: Relevance increasingly means mobile
  17. 17. 3. Mobile: Get it all on the go
  18. 18. 3. Mobile: Get it all on the go In the short term… Test your user experience. experience In the long term… 30% of online bookings will % g come from mobile. 18
  19. 19. 4.4. Cloud computing:Then and now Cloud Computing: then and now
  20. 20. Google’s big bets Search & ads Video Cloud computing Mobility

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