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Closing Keynote Presentation: Jeff Hayzlett

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Jeffrey Hayzlett delivers a exceptionally engaging and insightful presentation on his first hand experience conducting worldwide business growth, marketing and social networking and mobile marketing strategies.

Published in: Travel
  • We would like to hear a wonderful speech from Mr. Hayzlett at our Orlando Convention Center.

    http://orlandoconvention.org
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  • Jeff Hayzlett was, without a doubt, the best speaker I have ever heard!! He was intelligent, clever, hysterically funny and worth the price of the entire conference......and his message was 'spot on'. It is really too bad that so many people missed him by going home early.
    Felicia Fairchild,Exec Dir. Saugatuck-Douglas CVB, Saugatuck, Mich
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Closing Keynote Presentation: Jeff Hayzlett

  1. 1. Jeffrey Hayzlett Chief Marketing Officer Eastman Kodak Companyp y Facebook Jeffrey Hayzlett Twitter JeffreyHayzlett 1
  2. 2. Winds of Change 2
  3. 3. KODAK Momentum: The Transformation Change or Die A Kodak Moment We did it. So can you. We can help. 3
  4. 4. KODAK Momentum: The Transformation 4
  5. 5. KODAK Momentum: The Transformation 5
  6. 6. KODAK Momentum: The Transformation 6
  7. 7. KODAK Momentum: The Transformation 7
  8. 8. KODAK Momentum: The Transformation 8
  9. 9. KODAK Momentum: The Transformation 9
  10. 10. KODAK Momentum: The Transformation 10
  11. 11. KODAK Momentum: Our Science 11
  12. 12. Brand Transformation 12
  13. 13. Perceptions of Kodak Over the Years OLD NEW Trustworthy Trustworthy y Reliable Reliable Caring & Human Caring & Human Prints & Prints & Memories Memories Film rolls Traditional Not high-tech 13
  14. 14. New Look of Kodak Homepage Then… Then …and Now 14 14
  15. 15. Brand Activation – Kodak Challenge First-of-its-kind competition for PGA TOUR players and fans • Promotes Kodak to millions of consumers – on-site, online, print, on site online in print and on radio and TV KodakChallenge.com and Fantasy.KodakChallenge.com 15
  16. 16. Brand Entertainment Leader Ellen 16
  17. 17. …it should have a personality 17 17
  18. 18. Highlights www.kodak.com/go/followus Homepage Relevancy Regional Expansion Social Media Leader Conversion Popular #NameAKodak Kodachrome April 1st 18 18
  19. 19. Current Action Apps: Konga/SmileMeter i-Phone Apps: Times Square SmileMaker and PicFlick Tips & Projects Exchange Experience Kodak Mobile with FacebookConnect 19 19
  20. 20. Social Media: The Kodak 4 E’s Engage g g Educate Excite Evangelize 20
  21. 21. Marketing via Social Media Drives value: • a new platform to amplify our messages • where the customers are • rich conversations with communities • low barrier to entry & cost • f fast. . .faster. . .then FASTEST f h • seen as a leader in the industry • great brand associations (Google, Dell, Facebook, Yahoo!, LinkedIn, Southwest, Oracle, Coke,) 21 21
  22. 22. The new numbers • Scale –FB 300 million and growing, 70% outside of US –Twitter has 35 million, skyrocketing 2,565% growth –Global penetration 500K new people a day on Net 2X in 3 yrs Net, –15.5 million active blogs • Reverb - Message x Followers Friends BFFs etc Followers, Friends, BFFs, etc. • Press materials+. . .step and repeat • Engagement - video x view x time • Quality vs. Quantity – Content versus impressions • Old vs. N New - “Eyeballs and Ears versus Hearts and Minds” 22 22
  23. 23. Engagement is the new ROI So, what is your Return on Ignoring? 23
  24. 24. The Next “Z” – Doh! 24 24
  25. 25. Kodak PlaySport 25
  26. 26. Today We Are … Leader in new imaging categories brand licensing product roadmaps web site image advertising co-marketing High-tech Innovative customer experience t i digital services product design product advertising Modern, young public relations brand identity 26
  27. 27. KODAK Momentum: The Soul and Science of Imaging 27
  28. 28. Changing the human fabric of relationships takes time. 28
  29. 29. Time To Smile 29
  30. 30. KODAK Momentum: Our Soul 30
  31. 31. KODAK Momentum: The Soul and Science of Imaging 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. Our Insight 36
  37. 37. Reactions 37
  38. 38. 38

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