Uploaded byNicolai Nygaard Worsøe
Mobile Apps
This document discusses mobile phone usage statistics and trends. It provides data showing that as of 2009, mobile phone subscriptions exceeded landline phones and PCs in use. Additionally, 73% of people use their phone to check the time instead of wearing a watch, and 72% use their phone as their alarm clock. The document also discusses mobile app usage trends, with downloads increasing significantly each year. Brands are encouraged to launch mobile apps and choose platforms like iPhone and Android to engage customers on mobile.
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Mobile Apps
- 2. Hvem er vi NicolaiN. Worsøe +45 27890221 nnw@telecomscandinavia.dk Carsten Gildum +45 28192858 cgi@telecomscandinavia.dk
- 3. Facts Comparison of Sizes Globally 2009 Newspapers daily circulation 480 million Cars registrated in use 800 million Cabel/Satelite TV subscriptions 850 million PCs in use incl. laptops 1,0 billion Fixed landlines telephones 1,2 billion E-mail active users 1,3 billion Internet active users (using any access) 1,4 billion Television sets 1,5 billion Credit card – unique owners of 1,7 billion Mobile phones – unique subscribers 3,1 billion Mobile phone subscriptions in use 4,0 billion Compared to people in the world 59% of the entire population has a subscribtion In 66 countries the subscribtion has now extended 100 % Source: Tomi Ahonen
- 4. A survey fromNokia concludes that: 73% uses their phone to check time instead of wearing a wristwatch 72% uses their phone as their alarmclock 25% of British couples sleep seperatly part time because the other one is texting in bed. Source: Tomi Ahonen
- 5. The mobile phoneis within reach 24 hours a day We practically sleeps with the phone – the mobile is serving as our alarm clock We Look at the display every 11th. minut We even take the phone with us on the toilet !! Source: Tomi Ahonen
- 6. Don’t use themobile for everything the 30 / 30 rule 30 minuts 30 seconds PC Mobile Planned Unplanned Sitting Standing / Walking Create Consume Concentrate Multi-task
- 7. Source: CTIA Semi-Annual Wireless Survey
- 8. Global Smartphone Shareof Html Mobile Page View / Mobile Internet + App Usage / Unit Shipment Source: Morgan Stanley
- 9. Mobile Users >Desktop Internet Useres Within 5 Years Internet users (mm Source: Morgan Stanley
- 10. Global Mobile AppsDownload Downloads (mm) Source: Chetan Sharma Consulting 2010
- 11. Gender Age Kilde: AdMob Mobile Metrics Report 2010 / AdMob
- 12. Mobile Buzz Words RIM Apps Java MMS Smartcodes SMS OS Flash j2ME Web 2.0 No talk about technology – only value added solutions
- 13. Apps Pros Cons Faster Greater availability with mobile browser Better functionality Less spending costs Better Security The speed of the internet grows rappidly Top-of-mind Bette visual opportunities Not depended of network cover
- 16. Case: YELL.COM (UK) iPhone app: • Find Catagories near you • Create lists with favorit catagories at specific locations • “Swipe” between lists Safari browser: • Map Based Search • Zoom and ”drag” maps iPhone app, iPhone Safari browser, Blackberry app, JAVA app, alm. browser
- 17. Case: DEX (US) iPhone and Android: • Search for Businesses, names and numbers • Search for Movie Theaters near by with movies and schedule • Map search • Reviews • Favorites og History iPhone app, iPhone Safari browser, Android app, Blackberry app, JAVA app, alm. browser
- 18. Case: AutoTrader (CA) Alm. browser: • Adjusts to all mobile browsers • The Client has in short time created over 2000 sites based on 3 templates in AdsiteBuilder Alm. browser
- 19. Location Based Services ZipcarCombines Mobile Internet + GPS
- 20. Augmented Reality New York Subway
- 21. Why brands shouldlaunch branded mobile apps? • Hype (Coca Cola, Nike, Mercedes, Kraftfood and Pizza Hut are doing it) • Most Succesive apps – from a reach perspective = Entertainment (iPint, Barclays Waterslide, Volkswagen Polo Callenge, Malibu Bowling) • Greatest ROI (North Face Snow Report, Yellow Pages, Timeout by Smirnoff ect.) "Never dismiss branded utility. It's a lot easier to be repeatedly useful than repeatedly funny.” Rory Sutherland, Executive Creative Director at OgilvyOne
- 22. How to choosemobile platforms (iPhone, Android, Blackberry, Java, Widgets, etc)? • What is your objective? PR or Mass market reach? • Who is your target audience? Markets? Niche segments? • Where will you get the most attention for the least money? Many operators and handset manufacturers offer very attractive distribution deals. • How much are you willing to spend? • How important are mobile for you ?
- 23. Next step…. • Analyzeyour market • Define your needs • Make your mobile strategy • Have a plan – and stick to it !! • Find your right mobile partner.
- 25.