Mobil & HandelTrender innen mobil markedsføring og handel              Trond Bugge, april 2012
Send ESSO til 2065
20102000
2020                          ER  PÅVIRKNING                         G                       IN                     TN    ...
3 hovedtrender, 12 konsekvenserDEMATERIALIZATION              MOBILITY           NETWORKING   VIRTUALIZATION       CONVERG...
Rask vekst i bruken av mobiltinternett og applikasjoner                                                     Mer rom for ge...
1.Flere SØK ogsammenligningergjøres i mobilen• 82% have used their mobile to help with shopping in-store• 69% have used th...
2.Mer rom forgeo-sosialeopplevelser• 91% of mobile internet access is to socialize, compared to 79% on desktopMore to read...
3.Større mulighettil å belønnelojalitet her og nå• 15% of all lunch box purchases at ICA stamped digitallyMore to read:htt...
4.Større mulighetinstruere brukerne ideres brukMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-s...
Akselererende utvikling avsmarte mobile enheter              Mer utbredt medSmartere og talegjenkjenningmertilgjengeligbil...
5.Smartere og mertilgjengeligbildegjenkjenning• Gigantic opportunity for mcommerceMore to read:http://www.forbes.com/sites...
6.Mer utbredt medtalegjenkjenning• Faster search for products or dealsMore to read:http://www.emarketer.com/Mobile/Article...
7.Bedre og mervisuellnavigasjon, ogsåinnendørs• 58% have located a retailer on mobile• 34% have searched store inventory o...
8.Økende spredningav hyper-relevantetilbud• Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocket...
Full fart mot sammenslåing av“online” og “offline” handel                                                                  ...
9.Mer kontekstbasert handelMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
10.Flere sensorerrelatert tilshoppingMore to read:http://www.psfk.com/publishing/future-of-retail
11.Rask vekst av mobilbetaling og handel• PayPal currently has more than 17 million customers regularly  making a purchase...
12.               WHAT ARE MOBILE SHOPPERS BUYING?                    IPAD IS KING.Kveldshandel               The top reve...
DETALJHANDELHANDEL UNDER ENDRING!!                                                                       Mer rom for geo-s...
NÅR BLIR DIN BUTIKK EN “OMNI-KANAL”?
Takk for meg!
Exxon Mobil 2012 Retail Summit - Norwegian
Exxon Mobil 2012 Retail Summit - Norwegian
Exxon Mobil 2012 Retail Summit - Norwegian
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Exxon Mobil 2012 Retail Summit - Norwegian

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Trends and inspiration on the Future of Retail for Exxon Mobil Retailers at Oslo Plaza Hotel, Norway

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Exxon Mobil 2012 Retail Summit - Norwegian

  1. 1. Mobil & HandelTrender innen mobil markedsføring og handel Trond Bugge, april 2012
  2. 2. Send ESSO til 2065
  3. 3. 20102000
  4. 4. 2020 ER PÅVIRKNING G IN TN EN RV FO 2010 TID2000 SOURCE: PAUL SAFFO
  5. 5. 3 hovedtrender, 12 konsekvenserDEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  6. 6. Rask vekst i bruken av mobiltinternett og applikasjoner Mer rom for geo-sosiale opplevelser Flere SØK og sammenligninger gjøres i mobilen Større mulighet til å belønne lojalitet her og nå Større mulighet instruere brukerne i deres brukDEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  7. 7. 1.Flere SØK ogsammenligningergjøres i mobilen• 82% have used their mobile to help with shopping in-store• 69% have used their mobile to get more product infoMore to read:http://www.thinkwithgoogle.com/insights/facts/media-platform/
  8. 8. 2.Mer rom forgeo-sosialeopplevelser• 91% of mobile internet access is to socialize, compared to 79% on desktopMore to read:http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspxhttp://www.clickfire.com/mobile-check-ins/
  9. 9. 3.Større mulighettil å belønnelojalitet her og nå• 15% of all lunch box purchases at ICA stamped digitallyMore to read:http://smartaremobil.idg.se/2.14476/1.428708/ica-to-go-lanserar-nfc-koncepthttp://blog.neolane.com/conversational-marketing/11-startling-stats-customer-loyalty-loyalty-programs/
  10. 10. 4.Større mulighetinstruere brukerne ideres brukMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
  11. 11. Akselererende utvikling avsmarte mobile enheter Mer utbredt medSmartere og talegjenkjenningmertilgjengeligbildegjenkjenn Bedre og mer visuelling navigasjon, også innendørs Økende spredning av hyper-relevante tilbud DEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  12. 12. 5.Smartere og mertilgjengeligbildegjenkjenning• Gigantic opportunity for mcommerceMore to read:http://www.forbes.com/sites/jenniferhicks/2012/03/05/image-recognition-technology-goes-shopping/http://m.intomobile.com/2012/01/27/ebay-motors-app-gets-image-recognition-iding-cars/
  13. 13. 6.Mer utbredt medtalegjenkjenning• Faster search for products or dealsMore to read:http://www.emarketer.com/Mobile/Article.aspx?R=1008898/http://www.zdnet.com/blog/microsoft/microsoft-making-big-speech-bets-with-windows-8-bing/10303
  14. 14. 7.Bedre og mervisuellnavigasjon, ogsåinnendørs• 58% have located a retailer on mobile• 34% have searched store inventory on mobile• More efficient physical shoppingMore to read:http://www.forbes.com/sites/jenniferhicks/2012/04/08/web-analytic-tools-for-physical-spaces-indoor-positioning-takes-shape/
  15. 15. 8.Økende spredningav hyper-relevantetilbud• Mobile ad spend worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads• 28% of Smartphone owners have used a mobile couponMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
  16. 16. Full fart mot sammenslåing av“online” og “offline” handel Rask vekst av Mer kontekst Flere mobil betaling og basert handel sensorer handel relatert til shopping Kveldshandel over iPad vokser markantDEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  17. 17. 9.Mer kontekstbasert handelMore to read:http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
  18. 18. 10.Flere sensorerrelatert tilshoppingMore to read:http://www.psfk.com/publishing/future-of-retail
  19. 19. 11.Rask vekst av mobilbetaling og handel• PayPal currently has more than 17 million customers regularly making a purchase through their mobile phone, up from the eight million it reported in June.• Groupon reports that2011. of it offers where purchased via a mobile device in December 25%• U.S are going to be around 15 billions in mobile commerce in 2012More to read:http://www.richrelevance.com/insights/mobile-shopping/
  20. 20. 12. WHAT ARE MOBILE SHOPPERS BUYING? IPAD IS KING.Kveldshandel The top revenue-producing items, based on gross sales, differ by platform: the top revenue driver on the desktop side is gift cards, while on the two-thirds of all mobile shopping cards hold a monetary value of $100, while the Nearly iPad side it is large-screen TVs. The gift sessions take place on iPads, accounting for nearly nine-tenths of mobile shopping revenue. Further, average pricepoint for the TVs is $310.over iPad iPad shoppers have the highest AOV, tend to purchase higher-cost goods, and Top Revenue-Producing Items, Desktop/Laptop vs. iPad convert at higher rates than other mobile shoppers. Desktop/ Othervokser iPad Laptop Purchased on Desktops/Laptops: Mobile iPads: Purchased on Gift Cards TVs Avg. ordermarkant value is 50% higher on iPads vs. other mobile devices ... $153 $158 $104 ... but unit sales per order are lower. 6.9 3.0 4.3 RichRelevance Shopping Insights™ Not surprisingly, Source: RichRelevance Data; US Sites: January 2012 – March 2012. avg. price per item tends to be higher for iPad WHEN DO THEY SHOP? purchases. $22 $53 $24 IPad shoppers’ share of sessions peaks on the weekend, with proportionately more desktop shopping on Wednesday. iPad conversion In general, iPad shoppers prefer to shop in the evenings, with nearly half of all iPad shopping occurring between 5PM and midnight. rate is nearly thrice that of other mobile devices. iPad Share of Sessions2.3% 1.5%Share of 0.5% iPad Sessions by Day of the Week by Time of Day DAY SUN PM N 12 MID IGHT AM SA TUR 7.6% DA Y Checkout 9PM: 9.5% 6.8% 4A 8PM RichRelevance Shopping Insights™ M MO FRIDAY 3AM: 0.4% NDAY 5.0% 5.8% 4.6% 5.1% Source: RichRelevance Data; US Sites: March 2012. Conversion rate based on percent of sessions resulting in a purchase. Y 4.3% M 8A TU DA 4P M ES RS D U AY TH WHAT ARE MOBILE SHOPPERS BUYING? WEDNESDAY 12 NOON RichRelevance Shopping Insights™ The top revenue-producing items, based on gross sales, differ by platform: the top revenue driver on the desktop Source: RichRelevance Data; US Sites: December 2011 – March 2012. side is gift cards, while on the iPad side it is large-screen TVs. The gift cards hold a monetary value of $100, while the
  21. 21. DETALJHANDELHANDEL UNDER ENDRING!! Mer rom for geo-sosiale opplevelser Rask vekst av Flere SØK og Mer kontekst Flere mobil betaling og Mer utbredt med sammenligninger basert handel sensorer handelSmartere og talegjenkjenning relatert tilmer gjøres i mobilen shoppingtilgjengelig Større mulighet til åbildegjenkjenn Bedre og mer visuell belønne lojalitet hering navigasjon, også og nå innendørs Kveldshandel over iPad vokser Større mulighet instruere markant brukerne i deres bruk Økende spredning av hyper-relevante tilbud DEMATERIALIZATION MOBILITY NETWORKING VIRTUALIZATION CONVERGENCE PRODUCT INTELLIGENCE INTERACTIVITY GLOBALIZATION
  22. 22. NÅR BLIR DIN BUTIKK EN “OMNI-KANAL”?
  23. 23. Takk for meg!

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