This document discusses using games to listen to consumer conversations across multiple online platforms. It suggests games can function as a large focus group or experiment to create real brand desire. The document invites the reader to learn more about using games as an integrated social media solution by contacting the director of sponsor and agency relations.

1. BRAND love.
It star ts with
a conver sation.

2. There’s a
conversation
going on out
there...

3. Want to Listen IN?

4. Want to Listen IN?
That’s
awesome!

5. Want to Listen IN?
I would
totally buy
That’s that.
awesome!

6. Want to Listen IN?
I would
totally buy
That’s that.
awesome!
Seems
suspicious...

7. Want to Listen IN?
I would
totally buy
That’s that.
awesome!
That’s lame. Seems
suspicious...

8. Want to Listen IN?
I would
totally buy
That’s that.
awesome! Is that a
good deal?
That’s lame. Seems
suspicious...

11. Listen to consumers talk...

12. Listen to consumers talk...

13. Listen to consumers talk...
while they play.

14. Games
that WORK for Let’s Play!
Business.

15. Multiple Platforms, Real Rewards
social networking sites
message boards
FOLLOW
ME!
gaming sites
RSS feeds
microblogs
coupon sites
user reviews

16. Multiple Platforms, Real Rewards
social networking sites
message boards
FOLLOW
ME!
gaming sites
RSS feeds
microblogs
coupon sites
user reviews
Collect my prize

18. More Games that Work for Business

19. More Games that Work for Business

20. More Games that Work for Business

21. More Games that Work for Business

22. More Games that Work for Business

23. More Games that Work for Business

25. •Are we the world’s largest focus group,
dressed up as a game?

26. •Are we the world’s largest focus group,
dressed up as a game?
•Are we a psych experiment that creates real
desire for your brand(s)?

27. •Are we the world’s largest focus group,
dressed up as a game?
•Are we a psych experiment that creates real
desire for your brand(s)?
•Are we an integrated social media solution?

28. yes.

29. You are cordially
invited to listen in
on the conversation.

30. To learn more, please contact:
Tracy K. Anderson
Director of Sponsor and Agency Relations
tracy@partinggift.com
direct: 508-364-0850