Anita Ondine: Innovating legal and Finance Models Jonothan Marshall: Audience Focused Design 1 Anita Ondine: Integrating Game Mechanics into Your Story Jonothan Marshall: Designing the User Experience Lance Weiler: What do we Mean by Transmedia? Lance Weiler: Designing a Storyworld Inga Von Staden: Media Architecture Inga Von Staden: The Operative Idea 
