Designing Games for "the 43-year-old woman"

Mar. 14, 2011
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
Designing Games for "the 43-year-old woman"
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Designing Games for "the 43-year-old woman"

Editor's Notes

  1. Started as joke
  2. I’m old! I’m a woman!Can finally “speak for my people.”
  3. True *am* old…<talking for these players>Different arbitrary fact
  4. only bc 42Conference of game developers
  5. Life before workLife outside of workNot game focused
  6. No game chattyFriends fascinated…Change subject
  7. Grew up w/ 6-sided dice
  8. Boggle zone(ms. Popularity) I love playing farmville
  9. raw nerves, no tweakmany yrsStruggling. “must be something wrong”FriendlyTry on
  10. Seek gamesWhether mmo or pogo.. FIND way.
  11. Produce aisle“hey, I’m totally into a game right now.”You can buy here!
  12. AccidentalGame comes to them: party, fbCould totes be into
  13. “If women were men, they would never get laid.”Bat eyelashes, find partnerMuscles for woo
  14. Quick “get inside heads”
  15. 60 things I like.Oh, sure. But also-ran. Competition.
  16. Computer = 20 thingsGames?Radar = LOW, noise
  17. My kid!PT. SAHM 2 daysLeisure??little patience  none.plane ridekids as villianousnpc’s
  18. The game
  19. FailBig emotionsClumsyteethNO!geneva convention.hemmorrhage
  20. “advance your kid”Tuning? Game??Suboptimal.“can’t care about this”
  21. Non-linearChaosWhite noiseRemember ??
  22. 101 To DoPull together.Insufficient time.ONLY time it makes sense to game = FRIED
  23. Judge not.Be patient, kind, respectful. Entertainment = different
  24. Savor, relax, enjoy
  25. ConcreteRelationshipsFirst impressionDateCourtshipkeeper
  26. Bad breath
  27. Easy to walkVERY light curiosity, commitmentEasy to walkRoll-out-of-bed easy…
  28. Humbling first click  first game actionTheory  seeing real #’s, sending real players packing
  29. duh
  30. Supercute.5 minsTuned for someone else.
  31. duh
  32. The 180Pastels, soft art. “condescending”No examplesNiche-y
  33. Big, broad, mass successes
  34. PrioritiesGuiltyReal life trumps
  35. RL scheduleevents, tournaments. TSO, despite best intentions.
  36. Classic moment:Damnit! Stuck! How to proceed?Not intentional. Just… pick else
  37. MMO’s = social = higher % of women!!Friend guideBest-of-breedStill…
  38. RL friendsSocial rules
  39. Anonymous = uninhibitedjargon
  40. High-performance….“this is something I don’t have to learn.”
  41. Gamer moment: “awesome, what is this telling me about how it works???”“I don’t have to care.”Gradual +++
  42. Orc or elf? speed offenseFun? Or stressful?
  43. Function ==!Crops you like? Fiction?Free building! New gameplay!!STUCK!!Space??
  44. pet peeve.Gamer moment: immersive world.No-op
  45. From any spot, can tell you how to reach any other spot.
  46. Bad date!Nervous when people excited about 3D
  47. More fun AcademicMe  shooterBeautiful, work, sing
  48. Relationship: “Is this person worth my time?”3 weeks?
  49. Our old reliable may not be sufficientGUILTY re: time for selfReality TV
  50. Relax = building block. BBlitzNew vein, exciting
  51. If FB has taught us anything…
  52. Had 24 slides I had to cut!!CREATIVE PROCESS. Tap vein, unexercised.A fantasy I didn’t know I had.“better person because of you.”
  53. Love you, “in a rut.”
  54. Small, unexpectedExpand what’s possibleFreshness in relationship, SURPRISE
  55. Same core, feels NEWSims new family = new family. I haven’t been X before.
  56. Players = invested SELVES. WANT to stay. Be worthwhile.SystemsLift, updraftNested goals
  57. OUT THERE fantasy. Armegeddon, space…REAL WORLD fantasy. Our world = infinitely larger than you might imagine.Relevance.
  58. Embarrassinglyavatars across a # of different services
  59. more “out there” = costume party
  60. We pulled a marthastewart in farmville.Perfumes, soaps… nice associations.
  61. Beauty pageant hostChristmas without constraints of $ or taste or storage.
  62. RL friends 100X more interesting (timschaffer)Books?Movies?Reality tv?
  63. light touches  long way.
  64. leaderboards
  65. Twilight zone. Launch, hollywood hills…Celebu-model-party girlHangs with all the FAAABULOUS peopleCharming little suburban scenarios w/ boyfriend. Exploring all the possibilities.
  66. FICTIONALLY MEANINGFUL!Qualitative leap.
  67. Sims first love marriage babies job, promotion, top of career
  68. Many weeksBeautiful, immersive.Wanted to see THAT one.PAID OFF! (aesthetic)
  69. 90% mechanic, 10% contentWANT.
  70. Charming, vintage road-side signsEnergize faithful LE crop w/ mastery. Or double-points mastery.Perseverate
  71. HABITFeels good.
  72. SolitaireWin a hand
  73. Clear group of diners, diner dash
  74. Zen.Clear my mind.Sense of satisfaction.DEEP BREATH, glass o wine.
  75. To do listManage for meVisible progress
  76. FUNDAMENTALLY important“Fall in love.” “catch attention.”Charm. Humor. Adorable.
  77. aesthetic touches.polish, humor, charm.forklift in Social City..
  78. Demo’ingsimsPeeWave at cameraImagine possibilitiesExpand view
  79. ATTRACTIVE, deliciousDifferent aesthetic. But multis.want to hang out. Immerse.
  80. STYLEHumor, twist, charm.Simplified  approach, engage, click
  81. Ask players, calibrateHave FUN.WIT. ADORABLE.
  82. Farmville success = beauty of crops.2D, you are missing the point.Immerse near zoom mixed fieldSad 3d crops. 
  83. richer, deeper. faux 3d pic-hunt game. MystPersonality“where to click??”
  84. DeliciousJuicySatisfyingSimple click
  85. Zen.Clear my mind.Sense of satisfaction.DEEP BREATH, glass o wine.
  86. Yay me.Feels good. PinataGoody bag
  87. PopCap = The MastersFxSoundEmotion“GOT ONE!” “GOT A BIG ONE!”
  88. Old adjectives
  89. Leave you New adjectives…Work w/. Mull. See where they take you.
  90. Charming, delightfulWould-be guiltyRealtiy TV, knit.To relax.But betterBecome a better personDiscover new sides of selfDeepen connectionsRich design probs, VIRGIN * new core, direct target * time  more  deeper * player diversity * maps beyond 1 mo