"You Get What You Pay For

“Getting What You Pay For”
What "Buying Cheap" Reveals About The World
Learn the FOUR PHASES of affinity that
determine your attitude on life.
Discover FIVE WAYS game play contributes
to the health of your business and community
Discover the SIX STEPS to creating the right
environment for complete personal happiness

“You Get What You Pay For”
What "Buying Cheap" Reveals About The World
Hosted by: Jonathan Albin, the ‘Game Market Guru’
Author of : “Your Life. Your Game. Your Move.”
“Top of Your Game”
“Counter Measures.”

When I say something has value, what do I mean?
 Worth the money.
 Is not “free” or cheap.
 Stylish, glamorous, attractive.
 I have no idea. I came to find out.
Something has value when someone wants it bad
enough to want to pay for it, or sees why they should.
Winning isn't everything, but wanting it is.
-- Arnold Palmer

Games Lubricate both the body and the mind.
-- Benjamin Franklin
Any socially interactive experience of a limited
time span, defined in terms of rules, play area, and
components, and which requires participation in
intellectual decision-making, emotional responses,
and mutual resolution.
What makes a game, or anything, VALUABLE?

 Why should every business have a game library?
 Games have intrinsic value
 Collectors pay premiums for ancient copies of game products
 Games have aesthetic value
 Chess, Go, and others are just plain good-looking
 Games have educational value
 Who doesn’t have a story about how a game helped them learn?
 Games have remembrance value
 Who doesn’t have a story about that one game…
 Games have social value
 Who doesn’t have a story of redemption, of belonging, of…
“Game Market Guru” © 2014, Jonathan Albin. All rights reserved. Reproduction without expressed written consent is not authorized.

 Learn to use the “secret formulas”
P-C=Vi
Price minus Cost = Initial Value. What you pay subtracted
from what they charge leaves value of the purchase.
V=Cr-CR<.01
 Value is equal to any situation where the cost to repair, minus
the cost to replace is less than the 1 cent.
W=V(t)/T,
 Worth is the value of an item at a point in time, over the times
you use that item.

 What gives something Value and Worth in your world?
 What do you keep vs. what do you discard?
 Ever tossed something, only to regret that decision?
 How much of what you treasure is intangible?
 How much of your fungible cash is tied up in payments?
 What therefore remains for your LEGACY?

 What are your “lenses”? Are they a help or a hindrance?
 Changing a paradigm is sometimes difficult.
 Past experience supports your current one.
 Culture can certainly influence it
 Psychologists speak of “what you get for it”
 Power of a paradigm shift is in its capacity for change.
 With a change in point of view, all other change is not only possible, but likely.
 When we decide, we act. When we act, we change. When we change, we grow.

Be the Change you want to see in the world –
Mahatma Gandhi
 What characteristics should something of “Value” exhibit
 High Value over time. Be Worthy of maintenance
 High replacement cost. If it is difficult to replace, the need for care increases
 Tangible and Transcendent nature. Hard to show value of an MP-3 file.
 Something that has some level of utility. Even a painting can elicit a response.
 Treasures are worth as much sitting still as they are in use or on display.
 Relationships exhibit other value characteristics.
 Trust. Dependability. Loyalty. Connection. Understanding. Camaraderie. More.
 Treasured relationships add value to our treasures.

First, learn all the rules of the game.
Then play the game to the best of your ability.
-- Albert Einstein
 How many times do you play table top games in a month? How many hours?
 How about the hours you play “time suck”games on your phone, tablet, or PC?
 What does playing a table top game “accomplish”?
 What does playing the “time suck” game accomplish?

 Awareness of time slows its passing.
 Parsing the time vs. Passing the time. Make time work.
 “Anything worth doing is worth Blocking Out”.
 Determine the duration of YOUR “working blocks”
 What would an extra hour a week be WORTH to you?
 Create a time block tracker.
 Calculate how many time blocks to accomplish a given task.
 Dedicate and use that many blocks during a given week. Be sure each block is
completely used for that one purpose only, and that you use each block.
 If every block is used only for that item, you will find you complete
the task early, and leave yourself an extra hour that week.

 Focuses on the Immediate, not the future or past.
 Rewards actions that improve your life.
 Accepts relative valuation, and enhances communication
 Transfers meaning to those holding the old point of view
 Establishes a framework for communication and play.
 Takes back control from the time sucks.

 On a shelf in prominence – played frequently
 Games Closet – perhaps once a month or less?
 Kid’s Game “pile” – may or may not be complete.
 In a box somewhere…
What does your collection say about their Value?

Optional rules, alternative scoring, more BITS!
Number of players or team option– the more the merrier
Discounts or bundling. Recommend yourself
Offer to teach others. (Stores love and reward volunteers)
When the number of players goes up,
The amount of copies sold goes up,

Online business is ephemeral. Has no basis for pricing.
If B&M is aggressive, online business will suffer.
Business depends on supply and demand. Online has neither
We have come to depend on perfection, which cannot be achieved.
Online Retailers must discount to be competitive.

“A merchant who approaches business with the idea of serving
the public well has nothing to fear from the competition.
– James Cash Penney

"You Get What You Pay For

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