This document provides tips for building a strong digital reputation and online presence. It recommends using social media to find jobs and internships, build relationships, and get into graduate school. It advises cleaning up social media profiles, setting privacy settings appropriately, and sharing social media pages on resumes and emails. It also suggests googling your name, claiming your name online, building an online portfolio with sites like Google Sites and blogs, and creating a nameplate.

1. BUILDING YOUR
DIGITAL REPUTATION
Torrey Trust
Joe Sabado

7. Social Media
 Find Jobs/Internships
 Go Beyond the Paper Resume
 Build Relationships
 Get Into Grad School

8. Building a Digital Rep
 Go on the Offensive!
 Build a Strong Professional Presence
 Clean Up Your Social Media Profiles
 Facebook, Twitter, Flickr, YouTube
 Untag/delete inappropriate content
 Privacy Settings
 Don’t Hide – Take Control
 Share your social media pages/e-
portfolio/nameplate in your e-mail signature,
resumes, cover letters

9. Be Careful: Posts Are Not Private

10. Building a Strong Professional Presence
 Google Your Name
 “Torrey Trust” (use quotes)
 Add +ucsb (your undergraduate school or high
school) if you have a common name
 i.e., “Torrey Trust” +ucsb
 First 3-5 Results
 Positive/Negative/Not You?
 BrandYourself
 https://brandyourself.com/

13. Building a Strong Professional Presence
 Facebook
 LinkedIn – 100% complete profile
 Pinterest
 Twitter
 Claim Your Name (www.torreytrust.com)
 Build an online portfolio
 Google Sites
 Blog
 Create a nameplate

16. Google Sites Resume

17. Nameplates
About.me/ttrust
Re.vu/ttrust

18. Getting Into Grad School
 Establish your expertise
 Comment on blogs
 Write blog posts/guest posts/tweets
 Participate in Twitter hashtag chats (#epid)
 Create content that people will want to share
 Get your name out there

19. Shared PowerPoints
Guest
Post

20. Photo Credits
 Social Searchers Infographic:
http://www.onlinecolleges.com/infographics/social-search.html
 Google Yourself Challenge Infographic:
http://www.backgroundcheck.org/the-google-yourself-challenge/
 Christopher Penn: Social Media Resume:
http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterest-
social-media-resume/
 Rick Klau’s CV (Google Sites): http://cv.rklau.com/
 Social Media Image: http://ecova.ca/wordpress/wp-
content/uploads/2011/04/Social-Media-Manager2.jpg