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Introduction to social media

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Very basic intro to a few social media platforms. Presented to a group of extreme beginners. Pointform - presenter notes not yet complete

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Introduction to social media

  1. 1. Introduction to Social Media by Lisa Theriault Mortgage Brokers Ottawa
  2. 2. Twitter – Getting Started <ul><li>Twitter.com </li></ul><ul><li>Select user name – own name or ‘unique’ name? </li></ul><ul><li>Avatar – you MUST upload a picture </li></ul><ul><li>Bio – another must </li></ul><ul><li>Follow/Be followed – search your area, interests, city, profession </li></ul><ul><li>Get started – max 140 characters </li></ul>
  3. 3. <ul><li>RT = retweet (public) </li></ul><ul><li>DM = direct message (private) </li></ul><ul><li>Lingo – i.e. DH, DS, DD, DW – dear husband,son, dauther, wife </li></ul><ul><li>Do not – just post listings, articles, links </li></ul><ul><li>Do – interact, socialize, connect </li></ul><ul><li>Tweetup – meeting tweeps in real life! </li></ul>
  4. 4. <ul><li>Shorten URLs – bit.ly </li></ul><ul><li>Run polls – twtpoll.com </li></ul><ul><li>Automatic updates to Facebook/Linkedin </li></ul><ul><li>Upload pix or vids – twitpic/twitvid </li></ul>
  5. 5. Top Twitter Resources (courtesy of Skip Reardon Director of Digital Marketing Six Disciplines) <ul><li>Basic Twitter for Beginners </li></ul><ul><ul><li>http://bit.ly/2zZgo2 </li></ul></ul><ul><li>Essential Twitter Apps (desktop, mobile, search, business, media sharing, URL shorteners) </li></ul><ul><ul><li>http://bit.ly/31Zkpm </li></ul></ul><ul><li>Twitter Tips and Tactics – Best of 2009 </li></ul><ul><ul><li>http://bit.ly/2szb2y </li></ul></ul><ul><li>80 Ways To Use Twitter for Small Biz (added 01/21/10) </li></ul><ul><ul><li>http://bit.ly/8rUTPl   </li></ul></ul><ul><li>How To Use Twitter Lists (added 11/5/09) </li></ul><ul><ul><li>http:// bit.ly/RrXsp </li></ul></ul><ul><li>8 Reasons You Need to Stop Ignoring Twitter </li></ul><ul><ul><li>http://bit.ly/2tk7gR (added 11/17/09) </li></ul></ul><ul><li>How Twitter is Revolutionizing Business (added 11/24/09) </li></ul><ul><ul><li>http://bit.ly/4OjBhZ </li></ul></ul><ul><li>10 Tips for Getting Your CEO on Twitter (added 11/30/09) </li></ul><ul><ul><li>http://bit.ly/6N0BPA </li></ul></ul><ul><li>The Six Types of Twitter Users (chart added 12/15/09) </li></ul><ul><ul><li>http://bit.ly/835CQI </li></ul></ul><ul><li>30 Predictions of the Future of Twitter (added 3/8/10) </li></ul><ul><ul><li>http://bit.ly/pl2Kj </li></ul></ul><ul><li>5 Free Twitter Tools for Small Business Marketers (added 5/4/10) </li></ul><ul><ul><li>http://bit.ly/9hXdlp </li></ul></ul>
  6. 6. Facebook <ul><li>Set up your account at facebook.com </li></ul><ul><li>Set up your biz profile – consider hiring a VA company to do and brand </li></ul><ul><li>Find friends – friend finder, suggested friends, who are your friends friends? </li></ul><ul><li>Invite friends to ‘Like’ your biz profile </li></ul><ul><li>Load listings, update your interests, stay connected </li></ul>
  7. 7. Facebook <ul><li>Do NOT – just post work related info </li></ul><ul><li>Set your security settings as appropriate </li></ul><ul><li>Photos – you can select who can and cannot see your pictures </li></ul><ul><li>Upload all of your listings – people like to ‘share’ them </li></ul><ul><li>Have fun! People want to KNOW about you, not just your biz </li></ul>
  8. 8. Linkedin <ul><li>Set up your profile at Linkedin.com </li></ul><ul><li>Select your own name (if available) </li></ul><ul><li>Find clients – ask for recommendations </li></ul><ul><li>Find biz associates – ask for reco’s </li></ul><ul><li>Make sure your profile is 100% complete </li></ul><ul><li>Link your facebook/twitter/wordpress accounts </li></ul><ul><li>It is your resume online – keep it clean </li></ul>

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