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How Social Media Can Enhance Your Personal Brand


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This is a presentation that I developed for my talk on personal branding via social media at the 5th Annual St. Louis Business Journal Women's Conference (more at: I adapted the content from a presentation that I gave to the National Foundation of Women Legislators (political audience) to fit an audience of primarily businesswomen.

Fellow panelists:

Allison Hawk Collinger (founder, AHC Conculting & holder of a Rams Super Bowl ring for her work in their PR department)

Kate Kromann (E-Communications Director, United Way of Greater St. Louis)

Deepest thanks to Ellen Sherberg, Publisher of the St. Louis Business Journal, for including me in this panel and the conference. It was one of the best events I've ever attended, learned from and contributed to.

Published in: Career

How Social Media Can Enhance Your Personal Brand

  1. 1. Prepared for: St. Louis Business Journal Women’s Conference St. Louis, MO | January 28, 2010 Developed by: Leslie Bradshaw President & Director of Operations | JESS3 5 Social Media Tips for Your Personal Brand
  2. 2. Concept Credit : @EkaterinaWalter (social media strategies @Intel) most organizations are here most organizations are trying to figure this out the promised land organizations that are here “get it” and are ahead of the curve (but not for long) Stage 1: Chaos, Pioneers, Experimentation, Skepticism Stage 2: Test, Measure, ROI Calculation Stage 3: Resource / Operational Assignment Stage 4: Mass Adoption
  3. 3. #1: Transparency, Authenticity, Intimacy…
  4. 4. Chronology and Terminology YouTube expands rapidly, acquired by Google Facebook overtakes MySpace in unique monthly visitors 1996 184 million blogs counted worldwide 1999 2001 2004 2005 2006 2008 2009 Wikipedia is most popular reference site online Twitter is #3 most-visited social network Blogging rises in popularity Social Bookmarking takes off The first hosted blog tools launched First online bookmark launched: iList 2010 anonymity transparency authenticity intimacy ?
  5. 5. Anonymity Anonymity // 1595–1605   < L  anōnymus  < Gk  annymos,  equiv. to  an-   AN-   1   +  -ōnym ( a ) (var. of  ónyma )  - ONYM  (earlier ( a ) n-  with vowel lengthening; cf.  ANOPHELES  ) +  -os  adj. suffix; see  - OUS   Think chat rooms, hater comments and CEO of Whole Foods
  6. 6. Transparency Transparency // 1375–1425 late ME < ML  trānspārent-  (s. of  trānspārēns ) showing through (prp. of  trānspārēre ), equiv. to L  trāns-   TRANS-  +  pārent- (s. of  pārēns ), prp. of  pārēre  to appear; see  APPARENT   This has become du jour , but is it always realistic? Should it be?
  7. 7. Authenticity Authenticity // 1300–1350 < LL  authenticus  < Gk  authentikós  original, primary, at first hand, equiv. to  authént ( ēs ) one who does things himself ( aut- AUT -  +  -hentēs  doer) +  -ikos   - IC ; r. ME  autentik  (< AF) < Ml autenticus <ul><li>Triangulation through: </li></ul><ul><li>multi-platform participation </li></ul><ul><li>multi-email (e.g., work / university) </li></ul><ul><li>self-identification </li></ul><ul><li>friend / collegial / familial networks </li></ul>
  8. 8. Intimacy Intimacy // 1530–1540   < LL intimātus, ptp. of intimāre to impress (upon), make known, equiv. to intim(us) inmost (see intima ) + -ātus -ate 1  In-to-me-see ; evokes closeness, vulnerability, feeling, minutiae, being there
  9. 9. Q: The Future? A: Translucency Translucency // 1590–1600 < L trānslūcent- (s. of trānslūcēns), prp. of trānslūcereto shine through. See trans-, lucent  2010 and beyond: Respect for privacy combined with honesty; response to feeling of “TMI”
  10. 10. #2: SEO / SMO
  11. 11. Your Website Social Media Profiles How Search Engines Rank Content <ul><li>Determining Factors: </li></ul><ul><li>Credibility of site </li></ul><ul><li>Longevity of site / profile </li></ul><ul><li>Relevancy of content </li></ul><ul><li>Frequency of posting </li></ul><ul><li>Titling and tagging of content </li></ul><ul><li>Inbound links to the site </li></ul>
  12. 12. <ul><li>My Brand: /LeslieBradshaw </li></ul><ul><li>LinkedIn </li></ul><ul><li>SlideShare </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Mahalo </li></ul><ul><li>Blog: </li></ul><ul><li>Previous Branding: /LeslieAnn44 </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li>FriendFeed </li></ul><ul><li>SlideShare </li></ul><ul><li>Gmail </li></ul>Be Consistent, Be Present and Optimize Recommended Profiles: Summary & Specialties Groups 500+ Connections Recommendations Thought Leader Blog Posts (tag: “linkedin”) Consistent Photo Strong Intro: “I Am…” Vanity URL Industry-Relevant PPTs
  13. 13. #3: Monitor & Measure Your Brand
  14. 14. <ul><li>Measurement & Resource Allocation: </li></ul><ul><li>Match strategy with objectives; what are your KPIs? </li></ul><ul><li>Work from an editorial calendar </li></ul><ul><li>Review analytics weekly; recalibrate accordingly </li></ul><ul><li>Establish aspirational goals & guidelines </li></ul>Facebook Insights What level of engagement (or negative actions) take place when you post? Twitter Counter Benchmark your own growth & compare against consistent universe of similar / competitive accounts; learn, adopt, recalibrate Hootsuite Nutshellmail GOOGLE ALERTS
  15. 15. #4: Connect with Other Women
  16. 16. Social Media Skews Female Content Credit:; Media Post; eMarketer
  17. 17. Harvard Says: “Women Are the WORLD’s Largest Opportunity” $13T 2009 $18T 2014 $4.4T 2009 $6.6T 2014 Content Credit: Harvard Business Review, September 2009 $1.2T 2009 $1.8T 2014 Global Female Income China’s GDP India’s GDP FACT: Women have more purchasing power than combining and doubling the GDPs of China and India.
  18. 18. National Regional Left of Center Right of Center URL you’ll need: URLs you’ll need: Top 100: URLs you’ll need: URLs you’ll need:
  19. 19. URLs you’ll need: What Obama Did What You Can Do
  20. 20. #5: Establish Your Own Byline
  21. 21. Content Credit: William Beutler Regional Be relevant in your region by writing a diary or guest post for a localized outlet
  22. 22. <ul><li>Does Well: </li></ul><ul><li>Verified Account </li></ul><ul><li>Names district </li></ul><ul><li>Does Well: </li></ul><ul><li>Complete bio </li></ul><ul><li>Notes her ‘pride’ in representing WY </li></ul><ul><li>Does Well: </li></ul><ul><li>Totally, 100% human </li></ul><ul><li>Does Well: </li></ul><ul><li>Discloses that account is run by staff </li></ul>
  23. 23. Let’s Stay in Touch
  24. 24. <ul><li>Leslie A. Bradshaw </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Longer form writings, thoughts: </li></ul><ul><li>In the moment: </li></ul><ul><li>Friends, family, colleagues: </li></ul><ul><li>Digital CV: </li></ul><ul><li>Industry PowerPoints: & http :// </li></ul>A Few Ways to Get in Touch with Leslie