media coursework - magazine

1. Media Coursework
Tierney Lovelace

2. Colours and genre- Mixmag presents
it’s audience with a house/ dance
genre. This is shown by the 3
distinctive colours which are pink,
yellow and blue. These bright and
bold colours give conations of fun
and very summery. Which can relate
to the beach and festival vibe. This is
because the magazines genre of
music, dance/ EDM music, is usually
played at festivals to get people into
the mood of partying which links to
the exciting and fun of the colours
used.
This appeals to its target audience because it shows
the festival vibe which is in the age bracket of the
audience which its specifically for. This would make
them ore intrigued as it is very colourful and shows
that it would have information about something
they might be interested in going to or doing
Language- The type of language used on the front
cover is informative but about things which its
target audience would be interested in. for example
it says about “summer festival lineups”. This appeals
to the audience as it is making them aware of the
things which they may be planning to do. The
information isn't just about things which people
may find boring but about activities they could do in
the future. The stuff which the age group they are
aiming this magazine at are interested in. the age
group which I think Mixmag are targeting is ages 17-
25.
The main image- The image
represents very enthusiastic
magazine and has conations of loud
dance music due to the fact that one
of the people are holding a ghetto
blaster which is very eye-catching on
the front cover. This will appeal to its
target audience as it concentrates on
the fun aspects which would grab
their attention but will mostly appeal
to them because of the very clear
connotations of dance music.
Another reason why it will appeal to
them is because of the fact that the
main image is a picture of
celebrities. So if the audience likes
that celebrity then they would be
very intrigued in reading it as they
want to know what they are saying
about them.
The font- The font on this mixmag is very bold with
quite a fun aspect to it. The font isn't formal and is
in your face with certain words. For example, names
and the more important aspects like festival line ups
and the free mix CD. The font has a very dance
image with the flowing letters which gives you the
connotations of the dance. This appeals to its
audience as the font shows fun, creativity and
loudness. Which is also due to the bright colours of
the text as it reminds the reader of festivals and the
bright colours of the face paint and the brightly
coloured costumes/ clothes that are worn. But also
gives you the image of the summer time and beach
party's. Due to the fact that the yellow can give the
audience connotations of the sun and sand.
In my opinion the target audience from
mixmag is young adults (17-25) this is because
it hasn’t got any feature which would appeal
to the older generations or adults. As they
aren't as interested in festivals and dance
music. The front cover isn't also sophisticated
as what you would expect for the elder
generations. Due to the colours used as you
would expect a more simpler cover for older
people instead of a in your face cover. The
structure is also not what you expect from a
magazine that would be appealing to the
older adults. This is because the front cover is
not very simple structured with a lot of
writing just placed any where around the
main images. Another reason why it
wouldn't’t appeal to elders is because the
context inside the magazines wouldn't’t apply
to them as they aren't looking to go to
festivals and partying.

3. The usual target audience for a
kerrang are rock/indie fans. This is
shown by a number of aspects like
the font, main image, speech and
colours used. Kerrang comes across
as a very dark in the way it lays its
cover out very simplistic with not
much on it.
The main image: The main image
shows a moody and dark image. This is
because of the upwards angle of the
camera which can give connotations of
intimidation, like the band is better
than you as you are looking up to
them. This is also because of the facial
expressions on the band which is very
moody and like they have no emotion.
This is appealing to its target audience
because it sets the scene of the rock
magazine as a whole and what type of
artists its going to be about. It also
appeals to its target audience because
it uses a band which many people
know or and will be fans of so it would
attract the readers who are fans and
want to know of other music which
are similar. The image is very bold and
makes a statement of the band and
this type of music and how they
represent the genre of rock as a whole
this helps it catch attention of its
target audience.
Colours: The most dominant colours
on the front cover are black, white and
red. Which are very simplistic but very
bold and make a statement. This is
because the red and black gives
connotations of blood, danger and
death. Which also links with the main
image which showing darkness and
the rocky genre coming through. This
appeals to the target audience
because its makes it stand out from
other magazines as the colours are
very in your face with the boldness of
the very dark colours and the dramatic
effect it give the reader.
The font: on the front cover the font is very
bold and in your face especially with the
name of the band in big bold white letters.
The font on the whole front cover is very
stencilled looking with blocked letters
which adds to the dramatic cover with the
dark colours and dark main image. The font
appeals to its target audience as it is the
first thing that people look out as its so
bold and central on the page. Also the fact
that the main writing is in the shape of the
logo of the band which will make the
audience recognise it more instead of just
having it in any font. The writing is in the
colour white to make it stand out from the
dark shirts of the band or the dark
background so it attracts your eyes to those
certain points.
The layout: the layout of the front cover
is very crowded at the bottom of the
front cover instead of at the top near
the main image. This means that it
doesn’t draw your attention away from
the main image and the band they are
focusing on In the magazine. It also
means that all the information for the
magazine is in one place rather than all
over the magazine covering parts of the
image. This gives the magazine a very
simplistic feel as its not crowded
everywhere and concentrates on one
main image/ article.

4. Bauer
Who are the company?
Bauer Media Uk is an entertainment network of iconic, multiplatinum brands with a head quarters in Hamburg,
Germany. Bauer manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and Television
stations around the world.
The company Bauer Media is Europe's largest privately owned media group, in 2008. The Bauer media group operated
in 19 countries including: Poland, Germany, Australia, new Zealand, and in the US and has 11,000 employees
worldwide. Bauer is now the largest consumer magazine publishing in the UK
Company History
- In 1875, Ludor Bauer age 23 sets up a printing plant in Hamburg to produce business cards. As well as taking on
various printing jobs, he launches the local advertising newspaper “Rothenburgersorter Zeitung”. Later followed
by “Exbrablat am Montag” and eventually in 1926 by “rundfunk-Kritik- a radio magazine which quickly reaches
sales of over half a million copies weekly.
- The publishing house works its way to the top after the Second World War with listing guides and youth
magazines. “Rasselbande” sold 300,00 every fortnight, as well as “tv Horen” and then reaches one million readers.
- In 1970, t Bauer releases the first weekly women's magazines which is created by Tina and Bella. After German
reunification, the “madgdeburg daily volkstimme” is added to the portfolio.
- In 1981, the Hamburg- based publisher launches Women's worlds as the first weekly women's magazine in the
USA. Sold one million
- In 1987 and 1991, the publisher adapts successful German magazines for its readers abroad launches many new
brands.
- - Heat launches in the UK in 2000 which included the online portal “heatworld.com” and the radio station
“heatradio”
- In 2007 Polish radio station chain “BROJER FM” was added and “Emaps UK” radio stations in 2008
- - in 2009 the digital umbrella brand “Wunderweib which was a brand for German women, people and lifestyle
magazine goes online.
- - this followed by in 20014 the debrief young women in the UK and the healthcare “portal praxisvit” launching in
Germany
- In 2015, the media company's expansion continues; with Bauer purchasing the Scandinavian SBS group, Bauer
Media becomes Europe's number one radio station operator.

5. Bauer
What publications do they manage?
Bauer have reached over 25 million cosumers. These include:
Magazines
- Angling times(1953) - Motor cycle news(1956) - Closer -Grazia(2005)
- Take a break - Tv choice -Modern Gardens(2015)
Digital
The have 40 million unique users accessing Bauer brands globally and in the UK with over 100 websites and 50
digital editions of our print brands.
These include:
- 4 music - Angling times - Heat -Digital photo -Grazia - Empire
Radio
To this date Bauer operate 81 commercial local, national and digital stations in the UK.
These include:
- Kiss FM - Magic - Bauer City -Mellow magic - SBS radio - Free radio - Gem
Tv
To this date Bauer TV has reached 16 million viewers per month and offers more music than any other tv
network.
The publications include:
- Kiss -Kerrang - The box - Magic - 4 music -Heat

6. Bauer’s Publications
1st set of research for there publication: Q magazine
Who are Q magazine?
Q magazine are a very popular British magazine which is only published in the UK. Q magazine was founded in the Uk in
1986 by Mark Ellen where the first issue was published in October 2008. Q magazine became popular in 1986 this is
because Q was very unique compared to other music magazines as it was published monthly also had higher standards
of photography and printing
How did Q magazine come around?
The founders of Q magazine Mark Ellen and David Hepworth felt that magazines was ignoring a generation of older
music buyers who were buying cds. So they brought out Q magazine to supply the older generation who were buying
music with a magazine which still included them but also all other ages by adding new artists. This is so that there
magazine wasn’t just aimed at one particular group of people but a wide range.
Contents of Q magazine
Q magazine contains a wide variety of sections in their magazine. For example it contains new releases, music
complications, film and live concert reviews as well as radio and television reviews. Q magazine also reviews new
albums that are released in that week along with interviews with some of the celebrities. Who talk either about their
new music or their tour that they are going to be doing or have done/ are doing. It gives its readers and insight into
their life touring/ album or music so they understand more about their role models or their favourite band/ singer.
Target audience
Q magazines target audience is a wide range of people from teens to late 40s.tbis is because it includes celebrities
which are aimed at all different audiences for example the magazine might include the Beatles, Ed Sheeran and other
artists. the older generation will still have a section in the q magazine with the Beatles as well as the younger
generation with Ed Sheeran. Another reason why it has a range of audiences is because it also includes different genres
by having the most up to date charts and including artists which are popular in that month. This gives the audience a
wide range of people to look up interviews for their particular genre they like. Its not just aimed at one particular genre.

7. Bauer’s Publications
2nd set of research for there publication: Take a break (magazine)
What is take a break magazine
Take a break is a weekly magazine, published every Thursday, in the Uk. Take a break is aimed at women by sharing
real life stories which can be very heart warming but some which are very informative and shows some very tragic
stories. A new issue is published every Thursday for 92 pence and owned by a german family business called Bauer.
Take a break is currently edited by Rebecca Fleming, where the magazine has been voted Best women's weekly by
the British society of magazine editors on nice separate occasions including 2007 and 2009. The magazine also has
a website where the readers can sign up to competitions and magazine campaigns or even send in online stories.
The stories which get sent in can sometimes end up featuring in the magazine.
What does Take a break contain
Take a break contains a variety of real life entertainment stories about everyday people rather than celebrities.
Many of the stories are very informative and can make people aware of certain things. The magazine also includes
a lot of puzzles in the back, for example cross words, Sudoku and word searches. An element of the magazine is its
competitions, the magazine gives away over £32,000 worth of prizes in every issue and pictures of the winners are
printed in the magazine
Target Audience
The target audience of Take a break is middle aged women who would rather read about everyday, real life sectors
instead of about celebrities. This is because the magazine only contains everyday stories which gives them an
insight in to normal things, unlike other magazines which give them an insight of the glamorous lives of a celebrity.

8. Future PLCWho are company?
Future PLC are international publishing group and leading business. They started up in 1985 with a single magazine, Future has grown to a portfolio with
over 200 print titles, apps and websites/ events. Approximately 500 people work across Futures offices in the UK, USA and Australia.
Company history
- 1985, founded by Chris Anderson in Somerset. Publishing one magazine “Amstad action” – sales boosted in issue 4, with free games cassette taped
to the cover.
- 1986, Future Plc team moves to bath where they have been based since
- 1989, Ace wins magazine of the year, sold to EMAP soon after. The sega magazine launch sees the Uks first dedicated console title. Future
becomes Britain's leading publisher of newsstand computer magazines
- 1990, Classic CD launched, becomes becomes top selling classical title
- 1991, Futur launches “Needlecraft”and “acquisition of Mountain Biking UK”. Starting Business and Leisure divisions. “Amiga Power”launches with
a influence on games journalism
- 1992, Future now has 21 magazines and employs 300 staff. 55,000 people attend Future’s first event. Channel 4 gets its own licensed magazine,
Games master, which has outlived the original TV show to this day.
- 1993, Edge and PC Gamer launched. Edge wins Industry Magazine of the Year after 4 issues was released.
- 1993, Chris Anderson buys small US games publisher and renames them Imagine Media.
- 1994, Future UK sold to Pearson New Entertainment for £52.5m.
- 1995, SFX magazine launched at Jim Henson’s Creature Shop in London.
- 1996, Future got Music Maker Publications and with it Guitarist, Guitar Techniques, The Mid and Rhythm. T3 launched.
- 1997, Total Film launched – first issue sells 90,000 copies.
- 1998, Chris Anderson rejoins Future as Non-exec Chairman. He then buys back Future from Pearson for £142m. Imagine Media combines with
Future UK to create Future Network.
- 1999, Future Network floated on London Stock Exchange for first day price of 1bn.
- 2000, GamesRadar.com launched. Technology and Music magazines/sites from Dennis Publishing including Hi-Fi Choice, Home Entertainment and
Metal Hammer. Tokyo office opened.
- 2002, Imagine Media becomes Future Network USA. FuturePlus. The future digital camera is then launched.
- 2004, Future buys US market-leading magazine, Guitar World.
- 2005, Future Network USA becomes Future US. Future Games launched
- 2007, Future launches MusicRadar.com, TechRadar.com and BikeRadar.com.
- 2008, Future’s Australian offices open in Sydney. Future Studio was created all digital assets featured.
- 2011, “Mollie Makes” was launched and very quickly became UK’s best-selling craft magazine. Future named PPA Grand Prix Winner and Digital
Publisher of the Year.
- 2013, Future won Digital Publisher of the Year at AOP Awards
- 2014, Future sells Craft, Sport, Auto and Biking titles. The launch of The photography sho which became the UK’s largest event for photographers.
- 2015, Future acquires Net Communities business. The Photography Show then picked up several awards including ‘Event of the Year’ at the PPA
Awards.
- 2016, Future acquire Noble House Media.

9. Future PLC
What publications do they manage?
Technology
Future cover everything from lifestyle gadget to auto tech which is followed and trusted by millions globally.
There publications include:
- Tech radar -T3 - Mac format
Games
Future has influenced gaming culture for over 30 years. Currently holding the postiion in the flobal games
media market. There publications include:
- Games radar - PC Gamer - Edge
Photography
Future is the Uks leading publisher of magazines about photography. There publications include:
-Digital Camera -The photography show -Professional photography
Music
Future is informing and inspiring music makers to be greater than they actually are at the things they love. By
helping musicians to produce the past, present and future of music for 30n years. There publications include:
- Guitarist - Music radar - Rhythm

10. Future PLC’s publications
Who are Guitarists magazine?
Guitarists magazine is a monthly music magazine published by Future PLC in the united kingdom. This magazine
is one of the most established European guitar magazine. Guitarists magazine is currently editor by Jamie
Dickson who has been apart of the team since 2013. Guitarists slogan was previously “the guitar players bible”
however in 2012 it got changed to just “the guitar magazine”
What does guitarist magazine contain?
Guitarist magazine contains 3 core areas of the magazine these are reviews, interviews and techniques. The
reviews feature reviews on newly released guitars, amplifiers and other guitar features like strings. The
interviews are with famous and up and coming guitarists and artists who use guitars in their music. It also
includes techniques on how to play guitars and certain notes but it also contains a lot of information on the
guitar industry itself, what's the best guitar in the industry in that month and what are the best guitar
companies.
Target audience
Guitarists target audience in my opinion is 20-40 year olds who want to learn the guitar or already do and want
to learn more about the industry of guitars and how to improve at it. I also think their target audience is people
who listen to classic rock, blues and folk because guitarists has always focused on these type of areas when
publishing their magazines so it means that there isn't much of a section for the people who listen to metal or
jazz and country so it wouldn’t be as suitable for them.

11. Future PLC’S publications
Who are Tech radar?
TechRadar is an online publication focused mainly on technology, with news and reviews on technology including many new
gadgets from popular brands. TechRadar is owned by Future PLC and is the 6th largest publisher in the UK. TechRadar has just been
so successful enough that it was able to launch its website from India. Recently SimuilarWeb reported Techradar to be the 20th
most popular technology website with over 20 million readers per month. Future PLC first launched TechRadar in 2000 and it has
grown a lot in success since then.
What does TechRadar contain?
The main features of the TechRadar magazine is that it gives reviews on latest technology so its target audience are able to know
What Techradar would recommend in the terms of new similar technology. So its audience is able to get the best product they
Want instead of a product which may not be as good but is very similar. This also includes news on new technology and gadgets
for example new release dates, new upcoming products from brands and added features of certain brands to inform it
audience
Target audience
In my opinion TechRadars target audience is going to be mostly men between 20-40 yeas old who are interested in being up to
Date with the new gadgets and being aware of the new technology which they might think about buying. This is due to the fact
that stereotypically women are not as interested in new gadgets and technology like men are.