AS Media Research Assignment- Research for Music Magazines


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AS Media Research Assignment- Research for Music Magazines

  1. 1. By Sundas Bostan R3 AS Media Research Assignment for Main Task – To Construct a Music Magazine
  2. 2. WHAT ARE THE SPECIFIC CODES AND CONVENTIONS OF A MUSIC MAGAZINE? <ul><li>A magazine usually consists of different elements such as ‘ingredients’ that all adjoin together to make a successful production. These elements consist of… </li></ul><ul><li>Masthead : The title used by known typography to make the readers become familiar with what magazine they are reading. </li></ul><ul><li>Main Image : Typically consisting of a leading artist's or band's within the music genre of the magazine, to attract readers. </li></ul><ul><li>Strapline: Seen as an introductory headline below the main title (the masthead), to give an insight to the magazine. </li></ul><ul><li>Top and Bottom Strip: These are the strips below and above the magazine that give further information to what may be included in the magazine. Mostly being the interesting parts of the magazine . </li></ul><ul><li>Pug: ‘The ears of the magazine’, can either be at the top left or/and right-hand corners of the front cover. The prices of the paper, the logo or a promotion are positioned there or even a freebie is placed there to catch the reader’s eye. When the reader is to open the magazine it is likely that they are too see the pug this of which can aware them on the positive aspects inside the magazine. </li></ul><ul><li>Tag: This doesn’t have to be on the front cover but I believe that it makes the magazine more efficient as the word or phrase is used to engage a reader’s interest in a story by categorising it e.g. ‘Exclusive’, ‘Sensational’, this showing that the magazine has high compliments. </li></ul><ul><li>Coverlines: The essential articles inside the magazine are stated through sell lines, these are regularly seen at the right hand side of the cover. </li></ul><ul><li>Left Third : The left third contains the main feature article (Exclusive interview or ‘Puff Piece’), as this is the core part of what may be inside the magazine. It also includes the main artist or band situated within. </li></ul><ul><li>Barcode/Dateline & Price : A dateline in which the date of publish and the price are shown, the barcode is just the importance of the retailer. </li></ul><ul><li>Keylight : Usually highlighting the main artist or featured lines, (Coming from the left hand side onto the right). </li></ul>
  3. 3. Music Institution- Who makes and produces magazines? <ul><li>Bauer Media – </li></ul><ul><li>Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations. </li></ul><ul><li>Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. The Group employs some 6,400 people and has a 2008 turnover of 2.08 billion Euros. </li></ul><ul><li>Bauer Media has a radio station called “Bauer Media” which consists of , Heat radio, Q Radio , Smash Hits radio and The Hits radio which are available on DAB and Freeview. </li></ul><ul><li>Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio. </li></ul>Link- <ul><li>IPC Media – </li></ul><ul><li>IPC Media is the UK’s leading consumer magazine and digital publishers with a massive portfolio selling over 350 million copies each year , its also had over 85 iconic print brands . </li></ul><ul><li>IPC Media’s main music magazines or not Hip-Hop or Rnb, instead its main focus are punk rock magazines and Britpop Genre. </li></ul><ul><li>IPC Media’s print brands reach almost two thirds of UK women and 44% of UK men –almost 27 million UK adults and there online brands collectively reach 20 million users every month.  </li></ul><ul><li>IPC Media restructured around three key audience groups - men, mass-market women and up-market women. </li></ul>Link-
  4. 4. “ Q” Magazine <ul><li>Q' s current editor is Paul Rees, former editor of the UK edition of Kerrang!, another musical Bauer publication based on heavier rock/metal music. </li></ul><ul><li>In 2006, Q published a readers' survey; the , won by Oasis' Live Forever. In the April 2007 issue, Q published an article containing the , won by Elvis Presley. </li></ul><ul><li>Q has a history of associating with charitable organizations, and in 2006 the British anti-poverty charity War on Want was named its official charity. </li></ul><ul><li>In late 2008 Q revamped its image, with a smaller amount of text and an increased focus on subjects other than music. This &quot;Rolling Stone&quot; has led to criticism from much of the traditional Q readership, though it is yet to be seen if this change in attitude will dramatically affect sales. </li></ul>
  5. 5. Main Image- this main image attracts the readers attention as she is staring at them and is a mid –shot which is taken from the waist upwards. It is also of a well known singer which helps encourage people to buy the magazine. Left Third - The left third contains the main feature article, in this case the left third features, “Britain's Biggest Music Bands” and there interviews which are exclusive to “Q” Magazine. Colour Schemes- the main colour schemes are red ,white and black, these colours are repeated and used in every “Q” Magazine , this repetition of the colours helps the reader recognise when the magazine is in the shelf. Coverlines - The essential articles inside the magazine, in this case “Women in music” , this concept helps the female market buy the product as it about them and so putting the information on the front cover helps them get a feel for the magazine without even turning the page. Overall Layout- the overall layout stands out with the darker backgrounds and the bright colours, and it will help the magazine stand independent , from the rest of the magazines on the shelf. The overlapping layers adds to the effects of it all being crammed in one front cover, this can also encourage people to buy it as there is lots of thing to read about Details- The little details such as the barcode, price and pugs – can either be at the top left or/and right-hand corners of the front cover. These add to the professional look and help demand people to buy more magazines as this helps the magazine look more realistic. “ Q” Magazine- Front Cover
  6. 6. Overall Styles -“Q” has kept its traditional house style of red and white in every issue. It has a simple and clear title with the issue number beside it. Down the left hand side the features are laid out very clearly with sub-headings and separating red lines Features- the feature are always on the left in every issue and the headings are usually underlined in red and the reviews are at the bottom . “ Q” Magazine- Contents Main Image- the main image is of “The Courteeners” who are a indie style rock band, normally the main image of a music group/singer and at the bottom there is a caption, with a quick description on what's the story about, e.g. exclusive interviews, celebrity gossip and reviews Left Third -left third and the page numbers are in a large red font, relevant to the style of the Q logo. Below the “Features” section is a small section labelled “Every Month” which has the same layout as the “Features” section with the black font and red numbers. The “Q Review” is also present in this contents page and features a white background ,which fits well with the black text. Photography- there are only two images on the contents, because the contents so a more written text than images like the front cover,. However the images used look original and are not edited ,as you can see the background behind “The Courteeners” image is of a lot of greenery and higher grounds, this could give the impression that they are on a mountain with the faint scenery of the town behind them, giving the idea that they are on the top of the world, or the king’s of rock
  7. 7. “ Q” Magazine- Double Page Spread Target Audience- I think that the target audience will be middle aged because the band in the picture are middle aged and they look quite boring, so teenagers wont be interested. They are also a rock band so it will attract readers who listen to rock and metal .However this might attract teenagers who like that music because they want to know what they sound like. Language - The language that the article is using is English this is because it is an English magazine. The colours that are used are white, red and grey; I think this makes the magazine look quite serious and dull. These colours will not attract the readers as well as other double page spreads; this is a disadvantage to the magazine. The red is used for the writing to stand out because it’s the brightest and boldest colour of the three; I think this works because I more focus on the red writing. Font/Text -The white writing is used for explaining things like the picture The grey writing is used for the text this does not stand out because there is lots of grey writing and it is small, so it is harder to read therefore it does not appeal to the audience. The writing style that is used is small but bold. Overall Style - The double page spread is laid out neatly, this is because the image is taking the whole of one page and the text is on the other page .this helps explain to the audience who the band are and what they are doing. I think this is a good idea because the audience will concentrate on the image first and then move on to the text.
  8. 8. NME MAGAZINE <ul><li>Launched in 1952, the New Musical Express is the world's greatest and most influential weekly music magazine, known globally as the  NME . Since 1952 they have been responsible for: </li></ul><ul><li>Creating the first UK singles chart </li></ul><ul><li>Hosting The Beatles, The Rolling Stones & The Kinks at there live shows </li></ul><ul><li>Bringing punk to the wider world </li></ul><ul><li>Breaking acts such as Jimi Hendrix, The Cure, The Stone Roses, Nirvana, Blur, Oasis and the Arctic Monkeys </li></ul><ul><li>Pioneering funny, critical and truth-telling music journalism </li></ul><ul><li>But what makes them independent … </li></ul><ul><li>stunning features </li></ul><ul><li>unique inside information </li></ul><ul><li>  NME has a proud and colourful history, the break-up of The Beatles the death of Elvis, the birth of Acid House, death of Kurt Cobain </li></ul><ul><li>ground-breaking photography. </li></ul>
  9. 9. Selling Line Master Head Main Cover Line Explanatory text Cover Lines Main Images Barcode/Date & price Model Credit
  10. 10. Master head- the heading is in a fixed location , always at the top left, and the font remains the same in every issue, helping develop brand Identity. Coverlines- the cover line states&quot; first major interview as THE LAST PUPPETS”, the fact that they say it is a “first major interview” it is a scoop and a hook to attract potential buyers. the text is framed ,and acts like a caption to the main image above. Left third- the left third , covers the main stories and articles in the issue e.g. “Tom Clarke VS Faris Rotter” , they have made the text bold and showed it as if is was a real battle, the bright and bold colour elaborates the importance of this event in history, to make the story more worthy of the readers attention NME Magazine- Front Cover Callout- is a quotation or edited from an article that is typically placed in a larger typeface on the same page. E.g. “I was worried the monkey would think I had an affair&quot;, quotes like these intrigues the reader and acts as a tease so the potential buyer will read the full article. Main image- the main image usually “bleeds” to the edge of the page, for instance the picture in could be that their skill and talent cannot be defined within a single page. the people faces are visible over the logo.&quot; Turner” and “Kane” are represented as brooding geniuses and the image positioning ensures that there faces are big, bold and iconic.
  11. 11. NME Front Cover Analysis <ul><li>The NME logo is usually situated a the top left corner of the page and consists of the same colours as of each issue. This also makes it easier to recognise and people who want to buy the particular magazine can easily tell this is NME. There’s only three main colours used on the front covers , these are Red, Black and White and this helps the audience recognise that this is a NME Magazine because these colours are repeated and are used in every front cover of the magazine. Even the pictures around the corners are mainly watermarked and converted to black and the background is either ,white which helps continue the colour trend . The font and writing is on usually white on red background or white on black background and so on. </li></ul>The NME logo is the boldest piece of the text on the cover as these are the bright red letters outlined with white and black helping the logo stand out from the rest and is the first thing the reader is drawn to. From the magazine front I can tell that the NME target audience is mainly the younger audience , as the magazine features and is about teenagers and there interests in music this helps them relate to there audience , however NME can also attract the older generation because is includes older bands and music from a wider range so it attracts everyone in different ways… The date of the issue is presented in the barcode which is not really good because , it’s very small to see so many readers would find it difficult to find our the date / issue and barcode , so they might not know what time period the information given is based on. The front cover as a whole is unique as they didn’t use just one image or artists as there main one they used a wide range of artist from different bands, giving the reader a wider range to read about and the front cover helps to show the information included about the artists. The front cover of the magazine is more visually interesting , than verbally attractive, this can help attract the reader as images speak better then words and there will know more than looking at a picture, than reading a lot of information.
  12. 12. NME Magazine- Contents page Font / Text -NME have used a very effective black and white colour scheme for their contents page. With a big bold title and the masthead from the front cover where it is easily found. Featured Stories- Most of the page is dominated by a piece of writing written by either an editor of the magazine or someone who would normally write articles after being out there and experiencing it. This piece is about the UK gig scene and includes page references so while reading it you will be picking up on certain pages of interest. This article has been places on top of a black background which looks like the big black box which ,bands normally use them to store their instruments etc. so this ties in well. Above the article is the picture of maybe the writer of the piece and she is with a tour bus. Features - The features have been placed in the same place down the right hand side and are separated by big bold sub-heading which makes it very clear to spot each one. The page numbers have been printed in red , for them to stand out from almost everything else on the page. An advert has been used at the bottom right for subscriptions to this magazine. As nearly everyone who buys the magazine will look at this page it is an ideal place to advertise.
  13. 13. Overall Style - At the bottom of each page is a the page number, the name of the magazine and the date. The name of the magazine is in the house style font and colour as it always is whilst the date is in a smaller font and is in italic. This helps to create a house style which is the magazine’s design that distinguishes it from the other music magazines. The picture credits are written in a small sized font, in bold at the side of the body copy. Lily Allen’s name is written in the top right hand corner of the page in a black box. This tells the reader who the article is about. Main Image -The picture of Lily Allen covers the whole of the right hand side of the page, leaving the left page for all of the text. The article is started off with a drop capital. The lead is positioned above the four columns of text and is in a larger text size. Lily Allen’s clothes match the colour scheme of the feature, her shirt shows masculinity and that she is more masculine than feminine. She is looking directly at the reader connoting that she’s strong and demanding attention. NME Magazine- Double Page Spread Font /text- the quote that states “ People think I’m an attention seeker, but I’m just honest”. This quote is bold big and spread across both pages , making it stand out form the rest of the article ,so as the reader turns the page it is the first thing that catches there eye and they are immediately drawn into it .
  14. 14. KERRANG MAGAZINE <ul><li>Kerrang !   is a rock music magazine published by Bauer Consumer Media in the United Kingdom. </li></ul><ul><li>Kerrang magazine is the world's biggest selling rock magazine, and covers all forms of music for example Slipknot to Marilyn Manson , Limp Bizkit to The Offspring etc.. </li></ul><ul><li>Kerrang !  was initially devoted to the new wave of British Heavy Metal and the rise of hard rock acts such as AC/DC who appeared on  Kerrang! ’s first cover. Launched as a monthly magazine its high demand meant it could then be printed fortnightly and eventually weekly. </li></ul><ul><li>Kerrang magazine appeals to a specific niche audience because it concerns topics and themes that are relevant to people who listen to and are interested by rock music and its background.  </li></ul><ul><li>Kerrang!  identifies its audience as ‘individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty’ </li></ul>Kerrang!  is aimed at the youth and their lifestyles as it has a contemporary and up-to-date look, making use of modern typefaces and a down-to-earth feel. The magazine even accommodates the young readership by using advertisements that relate to their interests. Kerrang!  includes full page advertisements for music companies such as HMV and as well as promoting other retailers such as Virgin, PlayStation,  Xbox, alternative clothing and jewellery manufacturing and concert ticket lines. Kerrang!  aims itself more at a male audience and appeals to them by using content such as hard rock and metal iconic male bands on the front cover pulling angry faces or violent expressions. Female readers are targeted by the use of male bands on free pull out posters and feature interviews.
  15. 15. Kerrang! Magazine - Front Cover Issues/articles - The front cover shows Ville Valo on the front cover with the cover line saying “The Amazing Resurrection Of Ville Valo” so the magazine will feature something about him inside. It also lists more bands down the side, this shows there may be interviews or reviews or something about them inside the magazine as well.  Target Audience- the target audience, is mainly teenagers as the bands featured in this magazine have got mainly teenage fans, and also the title itself appeals to teenagers and people in their late 20’s because of the stylish and edgy design which appeals to them. From the front cover we can only see that their interests are mainstream rock groups. The front cover has a header listing some mainstream bands; the main image on the front cover is of the lead singer of a mainstream rock group, and on the side they list other mainstream rock groups that are going to be in the magazine and also are advertising that they have posters of yet more mainstream rock groups. Main Image- Ville Valo is on the front cover; from the main cover line “The Amazing Resurrection Of Ville Valo” we can assume that he is making a comeback of some sort. He is the lead singer of the band HIM which is a mainstream rock band who Kerrang!’s readers would like. Their target audience would be interested to read an interview about him and about his comeback.  Strap Line &quot;Life Is Loud” is the strapline for the magazine. This tells you that the magazine definitely does music, the word loud could also imply that they do a LOT of music, thus why it is loud. It also suits the genre of music that is inside Kerrang! 
  16. 16. <ul><li>Features- On the right hand side of the page there is a long column that highlights the main features included in this week’s issue. The features are numbered which correspond to the number of the picture this is effective as it gives the reader a taste of what is to come without giving to much away, encouraging the reader to read on. Small subheadings are used and these are shown in a bright yellow font, this is to show their importance by using subheadings and dividing the magazine up they have made it much easier for the reader to find exactly what they are looking for. This is an important convention for a contents page. Readers do not want to be wasting valuable reading time on finding out what page a specific article is on. </li></ul>Kerrang ! Magazine- Contents Page Overall Impression -The overall impression is the layout and design, which is very crammed into one page , and is bold and loud. This is purposely done as it attracts their target market of rock music, rock music expresses dark, gloomy, untidiness and clutter therefore if a rock magazine used these codes and conventions ,it will help portray the fact that it is a rock magazine . Colour Schemes- the colour schemes used on the top of the page is a black box with a contrasting bold yellow font so as to make the page more noticeable to the reader and evidently shows them what the page is about. The colour scheme of this page is yellow, black and white. The yellow and black work in reverse of each other which makes the page look more artistic.
  17. 17. Colours Schemes -The colour scheme on the double page spread are suited ,with what the band are wearing e.g. the lead singer of “All American Rejects” is wearing a red hat , it matches the colour of the text. Overall Layout -The layout is balanced, and has more text this helps give the impact of appearing slightly organised and more structured than having the text in random chunks all across the double page spread. It is easier for the reader to read. Kerrang Magazine- Double Page Spread Main Image- . Only one image is in full colour -the stand first which is the main image, contrasting with the black and white ones surrounding it. This helps grab the reader’s attention and amplifies the colours used in the text. Pull Out Quote – The pull out quote states ‘The All-American Rejects might look and sound like a band your mum would approve of, but don’t be fooled, Tyson and his crew dish the dirt…’ written in capitals and two different colours (purple and red), drags the reader’s attention toward the article, after looking at the stand first image. It builds the excitement of what they intend to read .