media log book 2

1. OCR Media Studies – AS Level
Unit G321: Foundation Portfolio in Media
Preliminary Task, Log Book and Evaluation
Name: Thomas Everard
Candidate Number:7996
Center Name: St. Paul’s Catholic College
Center Number: 64770

2. Preliminary task Brainstorming
Preliminary
Task Ideas
Name:
 Magazine must
include the name
of the school “St
Pauls”
 Target audience is
students at the
school so must
apple to 11-18
but also to
parents and
teachers
 Will include
school news
Ideas for magazine names:
 St Pauls local
 Surrey St Pauls
 St Pauls Gazette
Must be on front
cover:
Masthead
 Strapline –
present a USP,
e.g. ‘best source
for St Paul’s
news’
 Headline – use
language devices,
e.g. alliteration
 Medium close-up
image of a
student, related
to the headline
 Convergence
 Barcode, price,
date and issue
number
 Cover lines
Content of the magazine:
 Interviews students about after school
choices – university , work and more
 Revision tips
 Exam results – what will you future be
 What happening at the School

3. St Paul’s Gazette front cover
Masthead
Main image/ school
logo
barcode
Date and
issue
number
Coverlines
Social media

4. St Paul’s Gazette contents
Masthead
Number of page
Articles
Name of magazine
Images

5. Music Magazine – Genre research
• Classic FM is a magazine that is aimed at the more mature and older generation whereas you
would have magazines like Q of which is aimed at a much younger generation. The music that
Classical FM is righting about is much more calm and has a huge history behind it .where as
pop music is what most of the younger generation would like to listen to. But classical FM has
there own radio station as well which helps people to know what's happening in classical
music. this also is a good marketing strategy so that they can get the name out to as many
people as possible to bring in new readers.
• The type of music that this magazine is classical because they are trying to say that it still a
huge part of the industry because of what people us it in and with the history classical music
has behind them means that we should keep it up to date
• Classic FM sometimes uses celebrities, such as Paul McCartney but most of the time they
only use people who are well known in the classical music scene.
• A quote from wiki
• “Launched in 1995, the magazine was initially published under contract by John Brown
Publishing. In July 2000 it was announced that the radio station had cancelled the contract
with John Brown Publishing and signed a new agreement with Haymarket Publishing, to
which company the magazine transferred in November 2000.In January 2012 it was
announced that the magazine would cease to be published. The final issue, dated April 2012,
was published in March 2012.”
• This shows that the magazine has a huge amount of history, that it started in 1995, so they
would have a huge reader base because they have been around for so long.

6. Established Magazine for my Research
Master head
Main Image –
Usually denotes
some ‘star appeal’
(Eminem)
Main Headline
Cover lines
(Secondary
stories)
Strapline
Supporting cover lines
Smaller Images
Barcode
Price
Web address

7. Foundation Portfolio in Media
• Convergence – For example Web
address; Social network link – this
something the examiner will be
expecting. This doesn't need it because
the magazine is so well known
• Strapline – This has a strap line which
helps advertise free CDs that come with
the magazine and other products you'll
get with the magazine. This would draw
more readers to this magazine.
• Master head – The Master head is
showing the reader what the magazine
is and is normally what people first see.

8. Target Audience – Katz, Maslow, Hartley and/or socio-economic needs
Classic FM, according to Katz my audience will be informed and educated as
they will learn something from reading my magazine. They will gain
knowledge about the classiest events and history about classical artists and
the different types of music there is out there for them to enjoy.
Secondly, according to Maslow, my magazine will appeal to a ‘social climbers’
audience as they will want to improve their lifestyle by reading this magazine
and looking at the images and then wanting/striving to be like them.
Thirdly, according to Hartley, my magazine will predominantly be for audience
of males but also females as there is aspects of my magazine which will
appeal to both sexes such as there are images of both male and females and
the stories are appropriate for each sex.
What is the USP of this magazine?
The unique selling point of my magazine of inspiration, ‘Classical FM’ is the
unique star appeal because not many other magazines have these celebrities
on them. Majority of the magazine we see in a corner shop or super market
are teen ones or football, seeing this one on a shelf sticks out and is unique in
its self.

9. Publisher research
Launched in 1995, the magazine was initially published under contract by John
Brown Publishing. In January 2012 it was announced that the magazine would
cease to be published. The final issue, dated April 2012, was published in March
2012. The Classic FM Magazine was a magazine published in the UK each
month. It was the printed organ of Classical FM, Classical FM was a British radio
station.