2. Combining products
Creating a link between a music video and ancillary products which come
along with an album release (digipak, album advert) creates a crucial
platform in which the promotion of the artists products is promoted. It allows
for market saturation of the artist with consistent repetition of their image
within the music industry.
Promotion commonly aims to:
Increase album sales
Raise awareness of tour dates, increasing ticket sales
Increase artist awareness, particularly for new emerging artists
When intentionally creating links between all three promotional products, it
emphasises the promotional impact made in the industry, and makes the
audience aware that products are related.
3. Examples of combining in real
media
Costume
Location
Fonts
Colour scheme
Artist name/logo
4. Combining media – Pop Genre
Colour scheme
• Bright pastel colours
• Used through all three
products
Synergous objects
Font
Artist name/logo
• Hearts
• Stars
Digipak
5. Combining – My products:
Digipak, video and advert
Same font used for
artist name
Image of digipak
displayed on advert
Petals act as synergous
object, appearing
through all three
products
Same monotone colour
scheme used for costume,
digipak and advert,
colours tie all three
products together well
Location from base
track in video used
in advert
6. Personal Judgement
Personally, I believe there is enough links between the three
media texts to clearly identify the relationship between
them. I believe colour scheme and use of images/graphics
are very important as I find them to be the most striking
when it comes to first impression. In order to substantiate
the success of the ancillary collective, I have asked
members of the audience for some feedback.
