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10 Best Practices For  Non-Traditional Student Recruitment Brad Johnson Art Stenmo Eran Goren A Guide For Post-Secondary Schools  Competing For Non-Traditional Students
Current Landscape ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Differences Between Online & Traditional Students  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1) Strong Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2) Response Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
3) Pre-Application Sales Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4) Post-Application Sales Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5) Retention Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6) Use Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7) The Right Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7) The Right Resources (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8) Setting Goals & Metrics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9) Know & Abide By The Law ,[object Object],[object Object],[object Object],[object Object]
10) Your Online Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
enCircle Media ,[object Object],[object Object],[object Object],[object Object]
Greenwood & Hall ,[object Object],[object Object],[object Object]
School Case Study 1  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
School Case Study 2 ,[object Object],[object Object],[object Object]
School Case Study 3 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A
[object Object],[object Object],[object Object],[object Object]

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A10 Best Practices For Non-Traditional Student Recruitment

  • 1. 10 Best Practices For Non-Traditional Student Recruitment Brad Johnson Art Stenmo Eran Goren A Guide For Post-Secondary Schools Competing For Non-Traditional Students
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Editor's Notes

  1. Between now and 2016, the number of adult learners is projected to increase by 18%. Online enrollment growth has more than doubled from 1.6 Million students in 2002 to almost 4 Million in 2007. 2)      In recent years, the online enrollment growth rate has exceeded 12% versus the 1.2% rate of growth overall for higher education.   The fastest growing demographic group in the next decade will be those ages 25-44. On the other hand, 18-24 year olds as a group will remain stagnant with only 0.3% growth. Their has bee