Hi Tech Diagnostic Center plans to expand its network of diagnostic laboratories in Navi Mumbai. It currently has a main branch in Vashi that offers various testing facilities. The document discusses Hi Tech's mission and services. It then analyzes the demographic data and growth in population in Navi Mumbai zones. The rest of the document outlines Hi Tech's marketing strategy, which includes identifying customer needs, researching competitors, conducting SWOT analysis, and using various promotional techniques. The goal is to provide quality healthcare services and establish a wider presence in Navi Mumbai.
Lifecare is the country's premier full-service diagnostic center with laboratory, providing expertise in imaging and digital pathology services. Our integrated diagnostic services help doctors personalize patient care to optimally treat disease and maintain health and wellness. We are committed to providing only the highest level of testing quality and service and working with you to provide unique solutions to your most challenging needs. http://www.lifecareindia.com/
This presentation talks about the Diagnostics & Healthcare industry in India.It includes Marketing Mix,STPD Analysis,SWOT Analysis of some of the top healthcare organizations.
Medical Diagnostic Centre, Medical diagnosis Services, Pathology Laboratory, ...Ajjay Kumar Gupta
A diagnostic centre provides a wide scope for detection of ailments and affords facilities for a detailed medical check-up through diagnostic procedures. To accomplish this objective a modern diagnostic centre is well equipped with most modern instruments, which help in following the requisites measures for diagnostic purposes.
Quite a number of tests are carried out including pathological tests viz.: - Hematological test, sputum test, semen test, Urological test, stool test etc. Besides, other tests are also carried out such as: - Radiological Test (X-rays), Ultrasound Test, Electrocardiographic and Electro Encephalographic Tests, IVP Test, Gynecological Test, Endoscopic test, BP Test, Koch syndrome Test (For Tuberculosis), MMR Test, Pregnancy Test, cardiological test etc.
Tags
Business consultancy, Business consultant, Business guidance to clients, Business guidance, Business Plan for a Startup Business, Business plan for diagnostic centre, Business plan for medical lab, Business start-up, Detailed Project Report on Diagnostic Center, Diagnostic Center Based Profitable Projects, Diagnostic Center Based Small Scale Industries Projects, Diagnostic Center Industry in India, Diagnostic Center Profitable Small Business Opportunity, Diagnostic Center Projects, Diagnostic centre business plan, Diagnostic Centre open Medical Imaging Centre, Diagnostic centre project report in India, Diagnostic centre project report, Diagnostic Medicare Detailed Project Report, Diagnostic Medicare, Download free project profile on Medical Diagnostic Centre, Feasibility report on Diagnostic Center, Free Project Profile on Diagnostic Center, Great Opportunity for Startup, How to make wealthy returns in diagnostics sector, How to Start a Diagnostic Center Business, How to Start a Medical and Diagnostic Center, How to Start a Medical Diagnostic Centre, How to Start a Medical Diagnostic Services Business, How to start a successful Medical Diagnostic Centre business, How to Start Diagnostic Center Industry in India, How to start Medical Diagnostic Centre, Medical diagnosis Services, Medical Diagnostic Centre Business, Medical Diagnostic Centre Detailed Project Report, Medical Diagnostic Centre, Medical laboratory setup, Medical Testing Laboratory, Most Profitable Diagnostic Center Business Ideas, New small scale ideas in Diagnostic Center industry, Pathology Laboratory, Prefeasibility Report for Setting up of Diagnostic Centre, Pre-Investment Feasibility Study on Diagnostic Center, Process technology books, Profitable Medical Diagnostic Centre business, Project consultancy, Project consultant, Project for startups, Project identification and selection, Project profile on Diagnostic Center, Project report format for diagnostic centre, Project report medical diagnostic centre, Project report on Diagnostic Center industries, Project Report on Diagnostic Center, Project Report on diagnostic centre
Lifecare is the country's premier full-service diagnostic center with laboratory, providing expertise in imaging and digital pathology services. Our integrated diagnostic services help doctors personalize patient care to optimally treat disease and maintain health and wellness. We are committed to providing only the highest level of testing quality and service and working with you to provide unique solutions to your most challenging needs. http://www.lifecareindia.com/
This presentation talks about the Diagnostics & Healthcare industry in India.It includes Marketing Mix,STPD Analysis,SWOT Analysis of some of the top healthcare organizations.
Medical Diagnostic Centre, Medical diagnosis Services, Pathology Laboratory, ...Ajjay Kumar Gupta
A diagnostic centre provides a wide scope for detection of ailments and affords facilities for a detailed medical check-up through diagnostic procedures. To accomplish this objective a modern diagnostic centre is well equipped with most modern instruments, which help in following the requisites measures for diagnostic purposes.
Quite a number of tests are carried out including pathological tests viz.: - Hematological test, sputum test, semen test, Urological test, stool test etc. Besides, other tests are also carried out such as: - Radiological Test (X-rays), Ultrasound Test, Electrocardiographic and Electro Encephalographic Tests, IVP Test, Gynecological Test, Endoscopic test, BP Test, Koch syndrome Test (For Tuberculosis), MMR Test, Pregnancy Test, cardiological test etc.
Tags
Business consultancy, Business consultant, Business guidance to clients, Business guidance, Business Plan for a Startup Business, Business plan for diagnostic centre, Business plan for medical lab, Business start-up, Detailed Project Report on Diagnostic Center, Diagnostic Center Based Profitable Projects, Diagnostic Center Based Small Scale Industries Projects, Diagnostic Center Industry in India, Diagnostic Center Profitable Small Business Opportunity, Diagnostic Center Projects, Diagnostic centre business plan, Diagnostic Centre open Medical Imaging Centre, Diagnostic centre project report in India, Diagnostic centre project report, Diagnostic Medicare Detailed Project Report, Diagnostic Medicare, Download free project profile on Medical Diagnostic Centre, Feasibility report on Diagnostic Center, Free Project Profile on Diagnostic Center, Great Opportunity for Startup, How to make wealthy returns in diagnostics sector, How to Start a Diagnostic Center Business, How to Start a Medical and Diagnostic Center, How to Start a Medical Diagnostic Centre, How to Start a Medical Diagnostic Services Business, How to start a successful Medical Diagnostic Centre business, How to Start Diagnostic Center Industry in India, How to start Medical Diagnostic Centre, Medical diagnosis Services, Medical Diagnostic Centre Business, Medical Diagnostic Centre Detailed Project Report, Medical Diagnostic Centre, Medical laboratory setup, Medical Testing Laboratory, Most Profitable Diagnostic Center Business Ideas, New small scale ideas in Diagnostic Center industry, Pathology Laboratory, Prefeasibility Report for Setting up of Diagnostic Centre, Pre-Investment Feasibility Study on Diagnostic Center, Process technology books, Profitable Medical Diagnostic Centre business, Project consultancy, Project consultant, Project for startups, Project identification and selection, Project profile on Diagnostic Center, Project report format for diagnostic centre, Project report medical diagnostic centre, Project report on Diagnostic Center industries, Project Report on Diagnostic Center, Project Report on diagnostic centre
This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.
Hospital marketing -Multi specilality hospital By Dr Kavita Soni Dr.Kavita Soni
Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for Theranos. Theranos provides diagnostic testing for consumers that is faster and cheaper than the existing system. Its tests are done in easy to access pharmacies (e.g., Walgreens) as opposed to hard-to reach doctors’ offices. The tests use small bio-electronic integrated circuits (ICs) instead of large scientific instruments. These ICs utilize micro-fluidic channels that require a pin-prick of blood instead of a vial of blood, which makes the tests more appealing and faster than the traditional tests. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Theranos.
THIS PRESENTATION TALKS ABOUT THE KEY ELEMENTS REQUIRED FOR A HOSPITAL MARKETING PLAN. THIS CAN BE USED AS A REFERENCE FOR OTHER SERVICE MARKETING INDUSRTIES.
THANKS
REYAZ K SIDDIQUI
"Developing an infrastructure master plan is essential to guide increasing healthcare capacity and making sure that the sector meets the rising demand for quality services and facilities"
In recognition of the services provided by diagnostic & pathology centers, we at Insights Success have come up with our new edition – India's Most Trusted Diagnostics & Pathology Centers.
KPS Clinical Services (KPSCS) is set up by the RAHE Group, with an aim to become one of the India's leading research-based Contract Research Organization (CRO). Our commitment is to improve the quality of human life & to provide world class clinical research services to pharmaceutical, biotechnology, medical device companies, academic and government organizations.
We wish to focus on the prevailing issues in clinical research & give their solutions with a fresh and rational approach. In this endeavor, we have successfully established a team of highly qualified and experienced multi-disciplinary GCP trained personnel. The services provided by KPSCS are knowledge-driven and based on the understanding of the pharmacology and molecular basis of disease. We believe in providing quality services & we prioritize customer relationships.
This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.
Hospital marketing -Multi specilality hospital By Dr Kavita Soni Dr.Kavita Soni
Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model for Theranos. Theranos provides diagnostic testing for consumers that is faster and cheaper than the existing system. Its tests are done in easy to access pharmacies (e.g., Walgreens) as opposed to hard-to reach doctors’ offices. The tests use small bio-electronic integrated circuits (ICs) instead of large scientific instruments. These ICs utilize micro-fluidic channels that require a pin-prick of blood instead of a vial of blood, which makes the tests more appealing and faster than the traditional tests. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for Theranos.
THIS PRESENTATION TALKS ABOUT THE KEY ELEMENTS REQUIRED FOR A HOSPITAL MARKETING PLAN. THIS CAN BE USED AS A REFERENCE FOR OTHER SERVICE MARKETING INDUSRTIES.
THANKS
REYAZ K SIDDIQUI
"Developing an infrastructure master plan is essential to guide increasing healthcare capacity and making sure that the sector meets the rising demand for quality services and facilities"
In recognition of the services provided by diagnostic & pathology centers, we at Insights Success have come up with our new edition – India's Most Trusted Diagnostics & Pathology Centers.
KPS Clinical Services (KPSCS) is set up by the RAHE Group, with an aim to become one of the India's leading research-based Contract Research Organization (CRO). Our commitment is to improve the quality of human life & to provide world class clinical research services to pharmaceutical, biotechnology, medical device companies, academic and government organizations.
We wish to focus on the prevailing issues in clinical research & give their solutions with a fresh and rational approach. In this endeavor, we have successfully established a team of highly qualified and experienced multi-disciplinary GCP trained personnel. The services provided by KPSCS are knowledge-driven and based on the understanding of the pharmacology and molecular basis of disease. We believe in providing quality services & we prioritize customer relationships.
10 most trusted clinical laboratories in 2021Merry D'souza
To honor the diligent services of clinical laboratories, we came up with this edition of Insights Care - 10 Most Trusted Clinical Laboratories in 2021.
The 10 best medical & clinical laboratories to watch for 2019insightscare
Insights Care has curated a list of “The 10 Best Medical & Clinical Laboratories to watch for 2019” we are showcasing the companies that have paved their way innovation through uniqueness.
The best of 5 diagnostic and pathology centersMerry D'souza
Honouring the diligent services of this integral part of the medical fraternity, we at Insights Success have come up with our new edition – The Best of 5 Diagnostic and Pathology Centers.
We are sure that it will give you lot of insight about their work and the latest in the field. Read on to discover more.
The Rise and Rise of HCPs' Social Networks - Focus on GCC RegionLen Starnes
Presentation given at the 5th Saudi eHealth Conference, Riyadh, 18 – 20 November 2014. The agenda includes: an update on the status of the continuing global expansion of HCPs’ social networks; a look at networks in the Gulf Cooperation Council (GCC) region; an overview of differentiating network characteristics; physicians’ usage patterns; impacts on national healthcare systems; and a case for the creation of a dedicated Saudi Arabian network to support the objectives of the country’s new healthcare reform.
Telemedicine Strategies: Manageing Data and Mobile DevicesNetMotion Wireless
Gain insights into real-world examples of successful telehealth mobile integrations. Join the University of Mississippi Medical center, the Hackensack University Medical Center, and NetMotion Wireless as they discuss telehealth challenges and benefits, including:
Device integration and interoperability challenges
Data privacy and security concerns
Improved patient care outcomes
Decreased re-admissions and cost controls
The 10 Most Admired Diagnostics Center in IndiaMerry D'souza
The 10 Most Admired Diagnostics Center in India". This issue features a handful of exceptional organizations that offer a diverse and engaging mix of creativity and distinctiveness in their services. On the Cover of the issue, we have showcased Premier Health Center. PHC is one of the most trusted diagnostic centers in India.
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...Kumar Satyam
According to TechSci Research report, "India Clinical Trials Market- By Region, Competition, Forecast & Opportunities, 2030F," the India Clinical Trials Market was valued at USD 2.05 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.64% through 2030. The market is driven by a variety of factors, making India an attractive destination for pharmaceutical companies and researchers. India's vast and diverse patient population, cost-effective operational environment, and a large pool of skilled medical professionals contribute significantly to the market's growth. Additionally, increasing government support in streamlining regulations and the growing prevalence of lifestyle diseases further propel the clinical trials market.
Growing Prevalence of Lifestyle Diseases
The rising incidence of lifestyle diseases such as diabetes, cardiovascular diseases, and cancer is a major trend driving the clinical trials market in India. These conditions necessitate the development and testing of new treatment methods, creating a robust demand for clinical trials. The increasing burden of these diseases highlights the need for innovative therapies and underscores the importance of India as a key player in global clinical research.
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
The Healthy Ageing and Prevention Index is an online tool created by ILC that ranks countries on six metrics including, life span, health span, work span, income, environmental performance, and happiness. The Index helps us understand how well countries have adapted to longevity and inform decision makers on what must be done to maximise the economic benefits that comes with living well for longer.
Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
ICH Guidelines for Pharmacovigilance.pdfNEHA GUPTA
The "ICH Guidelines for Pharmacovigilance" PDF provides a comprehensive overview of the International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use (ICH) guidelines related to pharmacovigilance. These guidelines aim to ensure that drugs are safe and effective for patients by monitoring and assessing adverse effects, ensuring proper reporting systems, and improving risk management practices. The document is essential for professionals in the pharmaceutical industry, regulatory authorities, and healthcare providers, offering detailed procedures and standards for pharmacovigilance activities to enhance drug safety and protect public health.
Health Education on prevention of hypertensionRadhika kulvi
Hypertension is a chronic condition of concern due to its role in the causation of coronary heart diseases. Hypertension is a worldwide epidemic and important risk factor for coronary artery disease, stroke and renal diseases. Blood pressure is the force exerted by the blood against the walls of the blood vessels and is sufficient to maintain tissue perfusion during activity and rest. Hypertension is sustained elevation of BP. In adults, HTN exists when systolic blood pressure is equal to or greater than 140mmHg or diastolic BP is equal to or greater than 90mmHg. The
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
1. Prepared By: Mr. Sameer Shinde
Course Program : Executive Post Graduate
Diploma in Hospital Administration
Planning the Marketing of Multi-Diagnostic Center
3. Our mission is to provide quality
services in healthcare and diagnostic
industry by introducing path breaking
technologies and maintaining the
utmost objectivity, integrity & the
highest scientific standards of quality
and accuracy.
To introduce innovative and high
tech equipment providing better
diagnostic service and prevention
of diseases with emphasis on
R&D playing a vital role towards
making us responsible and reliable
global.
4. Motto: Our care your health
Reliable
Responsible
Prevention
Technology
Driven
National
Presence
5. About Us Present Scenario
Today, Hi Tech Diagnostic Center is one of the upcoming leading health
care centers in Vashi Navi Mumbai , with state-of-the-art equipments
and facilities matching global standards.
The sophisticated new diagnostic complex of Hi Tech Diagnostic Center,
located near the NMSA Sports Club, has set a new definition in health
care and diagnosis services in Vashi. A sprawling 10,000 sq. ft., spread
out in three floors, offers testing facilities in the fields of Endocrinology,
Bio-chemistry, Hematology, Radiology, etc.
Hi Tech Diagnostic Center has also revolutionized the way of delivering
test reports. With our new online reporting system, customers can directly
login to our website and get their test reports, from the comforts of their
home or office. Our mobile Home Visit unit offers the convenience of
getting your routine blood tests done, without even stepping out of your
home. Give us a call and we will be at your door step,, to collect lab
specimen from you.
6. Planning stage: Identify Location
Hi Tech Diagnostic Center, is one of the upcoming clinical laboratories
and diagnostic centers, in Vashi, and has plans to widen the network of
laboratories in CBD , Nerul, Turbhe, Koparkhairane & Airoli .Our
diagnostic laboratories are equipped with the latest testing devices under
professionally qualified and experienced technicians.
For convenience and easy access to our center, we have our branches in
most prominent locations. Please see the branch nearest to you, for your
health checkups.
Main Branch:
Hi. Tech Diagnostic Center
Sector- 4 , Opposite Scared Heart High School,
Near NMSA Sports Club -400703
7. Demographical Data
Population increase in Navi Mumbai Sex Ratio ( M:F)
Zone Name Population in
2010
Population
Increase in
2014
A Belapur 73069 139561
B Nerul 116842 258220
C Vashi 117600 305760
D Turbhe 102569 256422
E Koparkhaira
ne
104296 217951
F Airoli 76889 134555
9. Market Research.!!!!
1. Find a gap in the market
2. Define ideal customer
3. Research the competitors
4. SWOT Analysis
10. VARIABLES
Identify the demographic and economic trends in target area.
Population growth
Income levels
Average age
Occupation
Lifestyle
Number of hospitals and private practitioners
Competitor's analysis
Customer’s need analysis
Growth of other industries
Current insurance reimbursement rates
11. Find a gap in the Market
1. Lack of sophisticated diagnostic centre in the near by vicinity.
2. Few centre providing all services under one roof.
3. Shortage of staff
4. Technicians not trained enough
5. Customer survey shows the need of high tech diagnostic centre
at one place.
6. Lack of infrastructure
7. More waiting time
8. Delayed reports
12. Define the Ideal Customer (Target customers)
Targeting:
1. Patients referred from general practitioner
2. Patients referred from the near by hospitals
3. Patients directly coming to the centre
4. Third party patients(insured)
5. Corporate (regular check ups)
6. Different age groups
7. Middle and higher income class patients
The time we spend on clearly defining the ideal customer is never a waste.
13. Try to identify Customers’ Motive:
WHY
YOU????
NEED KNOWLEDGE PREFRENCE JUSTIFY
Quality Services Accurate , Reliable Results
Time saving Affordable price
Benefits to insured patients Better packages to company patients
Personal Attention Courteous Behavior
Cleanliness Good Coordination
Cooperation among the Staff Discipline
Communication & Information Transparency in charges and procedures
15. Research the Competitors
Direct / Indirect Competitors
• Equipments
• Medical staff
• Technicians
• Value added services to customers
• Price structure
• Packages offered
• Company tie ups
Insurance company tie ups
Create a rough guide for each of
your key competitors.
Set up a Google alert for each of
your competitors. Then we’ll get
an email every time they appear
on the internet or they update
their website
16. Services Offered
Radiology Blood Test Bone Densitometry
CT Scan
MRI
Digital X-Ray
Dental OPG
Ultrasound
Color Doppler
2-D Echo
ECG
Blood Test: Hematology,
Biochemistry,
Immunology
Serological test
DEXA
Eye test & Lens Trial Skin & Hair Treatments Spirometry
Audiometric & Hearing
Aid Trial
Lung Function Test
Other Services
Weight reduction program Diet & Nutrition Advice Family Planning Advice
Lifestyle Modification
Advice
Home Health care ( Blood
collection & nursing care)
Minor surgery and day
care procedures
Cosmetic services &
Procedures
17. Health Check Up Packages & Consultations
Annual Health Checkup Physician consultation
Corporate Health Check up Cardiology consultation
Pre employment check up Endocrinology consultation
Pre Operative Medical check up ENT consultation
Healthy Heart check up Surgical consultation
Check up for women Gynecology consultation
Senior Citizen check up Ophthalmic consultation
Children check up Dental consultation
Cancer check up Nurition & Diet care
Diabetes check up Cosmetology and
Dermatologist
18. Pricing Rates of Tests
Sr. no. Name of test Cost
1 MRI 4500
2 CT scan 2200
3 Ultrasonography 600
4 Cardiology package 3000-30000
5 Neurology package 6000-30000
6 Nephrology 3000-10000
7 Endocrine 2000-8000
8 Genetic package 3000-8000
9 Obstetrics and gynecology 600-4000
10 Dermatology 500-5000
11 Cytology 300-2000
• Diagnostic center is certified by NABL
19. Calendar year discount plan for patient
Month Special Occasion Validity Period Applicable to Health Plan
Jan 26th January,
Republic Day
Validity Period
23rd – 29th
January
All Maharashtra 10% Discount on
all our Health
Plans
Feb 14th Feb,
Valentines Day
Validity period: 11-
17th Feb
All Couples 10% discount
Mar 8th March, Wife’s
Day
Validity Period 5th
– 11th March
All wives 10% Discount on
all our Woman's
Health Plans
April 7th April World
Health Day
Validity period 3rd
till 9th April
For All 10% Discount on
all our health plans
may 8th May Mothers
Day
Validity period 4th
till 11th May
For All Mothers Woman's Health
Plan available at a
discount of 10%
20. Month Special Occasion Validity Period Applicable to Health Plan
June 19th June Fathers Day Validity period 14th
till 21st June
For All Fathers One Health Plan
available at a 10%
discount
July 25th July, Parents day Validity Period 22nd
– 28th July
All parents 10% Discount on all
our Health Plans
Aug 3rd August Friendship Day Validity period 1st
till 7th Aug
For 2 or more
persons who form
a group of friends
10% Discount on all
Health Plans
Sept 11th September
Grandparents Day
Validity period 7th
till 14th September
For All
Grandparents
cardiac plan available
at a 10% discount
Oct 3rd October World Family
Day
Validity period 1st
till 8th Oct
All families Woman's and Child's
Health Plan available
at a 10% discount
Dec 1st December World AIDS
Day
Validity period 1st
till 7th Dec
Any person who
wishes to undergo
an AIDS test
10% Discount off from
the regular rate for an
AIDS test
21. Health Infrastructure of City
Name of health services provider Number
Government hospital 4
Government sub center 18
Medical college hospital 2
Medical college dental hospital 1
Medical college Ayurveda hospital 2
Medical college homeopathy hospital 3
Pvt. Hospital ( 100 bed) 5
Pvt. Hospital ( 50 bed) 100
Poly clinic 400
Poly clinic of other health professionals 600
Pathology lab. 8
Radiology lab. 4
22. SWOT Analysis
Strengths Weakness
Edge over the competitors
Advance equipments (PET-CT, New in the market
3T MRI, Digital mammography) seeking better corporate tie up
All imaging and pathology services setting competitive prices.
under one roof
Good infrastructure and better
services
Opportunities Threats
Technological advances Equipment breakdown, AMC
equipment upgrade Cash flow
change in the insurance obsolete equipments
reimbursement trends employee turnover, Attrition rates
shift in demographics
23. Pre-Commissioning stage:(6 months prior
to the commissioning)
Recruitment of medical staff (Radiologist,sonologist, Lab technicians, nurses,
receptionist, supervisor, housekeeping.
Proper training of the staff.
Set the prices of the services
Prepare the wellness packages
Create a survey to know the trend of referrals. The diagnostic centers where physicians
referring cases the most and reasons for the same.
Make aware the physicians , front staff of clinics ,hospitals ( Nurses and support
staff) of diagnostic centre by sharing the literature of diagnostic centre with them.
Publicity campaign
24. Advertisement Promotion
Spread the awareness in the community.
Design an ADVERTISEMENT that sells.
What is there for patients
????????
Promote the benefits of diagnostic centre ,not
the features
Benefits are emotional/features are factual
Features
Open bore
MRI(3T)
PET-CT
Benefits
•Improve patient
comfort
•Shorter image time
•Clear image quality
25. Use of various promotional material
1. Physician Brochure highlighting the services
2. Patients Brochure/Direct mail pieces educating consumers about specific
radiology examinations
3. Visiting cards ( Contact information, hours of operation and direction to the
centre.)
Print advertisement.
26. Commissioning stage:(At the time of
beginning)
o Make the inauguration a grand event with full media coverage
o Promotional activities:
Advertisement- Simple, emotional ,memorable slogan, make
it everywhere.
Don’t throw the money away by promoting services to everybody: focus your efforts on
people who are ready to avail the services.
27. • Use of media and press release-
1.Advertisement in local and national newspaper, radio & tv station
2.Use the health care magazines and news paper to publish the articles about the services and technology
that you have.
3.Make them newsworthy by connecting with some local concern.eg Digital mammography & Breast
cancer
4.Invite reporters to the facility .(press conference)
Write Email newsletter to physician and customers
Offer preventive check up plans- Blood sugar test
Make people aware about sample collection at home.
Apply for the accreditation.
28. Create a web site:
User friendly & appealing
Create a logo
Picture gallery
Latest Updates
Locations
Details of services, packages, timings
Contact address and road map
Quick response to queries
Make the reports available online
Feedback from patient
Add a blog to the site
Make yourself visible in top five results
Keep the track of people visiting your website
29. Post Commissioning stage
Make an
achievable plan
Be clear
about
goals
Create a
through long
term plan
Always
know what
we are doing
Not all the
customers are
equal
Do not afraid to
adjust your
approach
30. Face to face meetings with potential referrers( most effective referral building tactics) and provide
them the thorough introduction of diagnostic centre, including service line, clinical qualification,
benefits to patients.
Provide them information on insurance reimbursement and coverage
Leave the referral form there and direction to the centre.
Distribute other promotional material(Brochure etc.)
Incentives to the physician and hospital on referrals
By keeping the track on referrals made the source of maximum referrals can be identified. Here we can
categorize our customers as.
Major customers- Preferential treatment and exceptional service.(Corporate patients, insurance coverage)
Regular customers-Make sure they get the good service.
Ad-hoc customers-visit the centre every now and then, need not to give special services
One off customer :Most unlikely to visit again
31. Corporate Promotion
Have many corporate tie ups
Provide quick service and special facilities to corporate.
Better packages for corporate at competitive prices.
Continuous feed back from the customers and correct the deficiencies.
Doctors should be keep updated new advancement at the centre, and
discounts and preventive check up camps
32. Value added services to customers
Make the registration procedure simple
Online registration
Keep the waiting time minimum
Have a credit card and payment facility.
Female attendant to handle female patients.
Air conditioned waiting lounge
Drinking water, washroom facility
33. Viral Marketing
Information desk to take the enquires
Arrangements for serious cases
Provisional reports(Via E-MAIL to doctors and patients) so
treatment can be started as early as possible
Attitude of the staff ,nurses and attendants
Small section for kids
Home sample collection
Snacks and breakfast