Building a Social Media Plan that GETS RESULTS Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher Copyright...
About Me Copyright Boot Camp Digital 2011 All Rights Reserved.
This Presentation is Based on my Book <ul><li>The Social Media Field Guide </li></ul><ul><li>You can buy it on Amazon </li...
What  is  Social Media? <ul><li>Social media is the use of electronic and Internet tools for the purpose of  sharing  and ...
Social Networks have replaced PORN as the #1 activity online. You Can’t Afford to NOT be there. Copyright Boot Camp Digita...
Social Drives Purchase Decisions Copyright Boot Camp Digital 2011 All Rights Reserved.
What is the #1 Mistake Companies Make? Not Being Strategic Failure to Plan Copyright Boot Camp Digital 2011 All Rights Res...
Copyright Boot Camp Digital 2011 All Rights Reserved.
Listen to Conversations About… <ul><li>Your Company/Brand </li></ul><ul><li>Your Competitors </li></ul><ul><li>Your Indust...
Copyright Boot Camp Digital 2011 All Rights Reserved.
Step 2: Marketing Strategies Copyright Boot Camp Digital 2011 All Rights Reserved.
The Problem with Social Media Plans? Copyright Boot Camp Digital 2011 All Rights Reserved.
Approach Social Media Strategically <ul><li>Don’t just do it </li></ul><ul><li>Success = Planning + Execution </li></ul><u...
Know your  target  audience Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
Copyright Boot Camp Digital 2011 All Rights Reserved.
A Little Overwhelming
Field Guide To Social Media Public Relations Mobile Social Networks Publishing Sharing Discussion & Review Co-Creation Mic...
Copyright Boot Camp Digital 2011 All Rights Reserved.
Field Guide To Social Media Copyright Boot Camp Digital 2011 All Rights Reserved.
It isn’t about creating accounts. It is about what you do with them. Copyright Boot Camp Digital 2011 All Rights Reserved.
Publishing Copyright Boot Camp Digital 2011 All Rights Reserved.
People are Information Hungry. Got Useful Content To Share? <ul><li>Publishing is when you share information with others b...
Sharing Copyright Boot Camp Digital 2011 All Rights Reserved.
Share Interesting Content <ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>PDFs </li></ul><ul><li>SlideShows </li...
Make Your Content Sharable Copyright Boot Camp Digital 2011 All Rights Reserved.
Social Networks Copyright Boot Camp Digital 2011 All Rights Reserved.
The  #1 Social Media   network in the world   Copyright Boot Camp Digital 2011 All Rights Reserved.
Facebook Growth <ul><li>500 million   active users </li></ul><ul><li>50%   login every day </li></ul><ul><li>The fastest g...
Facebook Engagement <ul><li>Average user has  130 friends  on the site </li></ul><ul><li>Average user is connected to over...
<ul><li>Your Digital Rolodex and Professional Network </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
What Can You DO on LinkedIn? <ul><li>Stay Connected </li></ul><ul><li>Build New Connections </li></ul><ul><li>Join Relevan...
Microblogs Copyright Boot Camp Digital 2011 All Rights Reserved.
<ul><li>What are you Doing? </li></ul><ul><li>Broadcast </li></ul><ul><li>Connect </li></ul>Copyright Boot Camp Digital 20...
Copyright Boot Camp Digital 2011 All Rights Reserved.
Co-Creation Copyright Boot Camp Digital 2011 All Rights Reserved.
Wikipedia <ul><li>The most popular wiki site </li></ul><ul><li>Has been shown to cover more topics and be more accurate th...
Co-Creation Copyright Boot Camp Digital 2011 All Rights Reserved.
Contribute to Wikis Copyright Boot Camp Digital 2011 All Rights Reserved.
Discussion & Review Copyright Boot Camp Digital 2011 All Rights Reserved.
Ratings and Reviews Shape our Decisions <ul><li>Do you care how many stars a product has? </li></ul><ul><li>Testimonials c...
User Reviews and Discussions Drive Decisions Copyright Boot Camp Digital 2011 All Rights Reserved.
Influences Purchases Copyright Boot Camp Digital 2011 All Rights Reserved.
Reviews Take Place On…. <ul><li>Google </li></ul><ul><li>Facebook </li></ul><ul><li>E-commerce sites (like amazon) </li></...
Discussion Sites <ul><li>There are discussion sites for almost any subject area </li></ul><ul><li>Go to big-boards.com to ...
Public Relations Copyright Boot Camp Digital 2011 All Rights Reserved.
Public Relations is Changing <ul><li>More about the public </li></ul><ul><li>Influencers are more than traditional press: ...
Social News Release Copyright Boot Camp Digital 2011 All Rights Reserved.
Mobile Copyright Boot Camp Digital 2011 All Rights Reserved.
Future of Foursquare <ul><li>Data opportunities </li></ul><ul><li>Category information </li></ul><ul><li>Behavior-based ma...
Why Mobile is Great for Marketers. Projections include  100 – 150%  growth in mobile budgets in 2010. <ul><li>Reach </li><...
SMS text messaging is used by  twice the # of people  who use the internet. Mobile Phone Penetration is nearly  90%  for U...
<ul><li>Most mobile phone users are within an arm’s reach of their devices over  90 percent  of waking hours , including t...
Copyright Boot Camp Digital 2011 All Rights Reserved.
Field Guide To Social Media Copyright Boot Camp Digital 2011 All Rights Reserved.
ONLY   14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADV...
Questions? Krista Neher @kristaneher [email_address] 513-702-7929 Copyright Boot Camp Digital 2011 All Rights Reserved.
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Building a Social Media Plan that Gets Results

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Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.

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Building a Social Media Plan that Gets Results

  1. 1. Building a Social Media Plan that GETS RESULTS Krista Neher CEO – Boot Camp Digital [email_address] @kristaneher Copyright Boot Camp Digital 2011 All Rights Reserved.
  2. 2. About Me Copyright Boot Camp Digital 2011 All Rights Reserved.
  3. 3. This Presentation is Based on my Book <ul><li>The Social Media Field Guide </li></ul><ul><li>You can buy it on Amazon </li></ul><ul><li>It has a lot more depth on all of these subjects </li></ul>
  4. 4. What is Social Media? <ul><li>Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. </li></ul><ul><ul><li>From Wikipedia </li></ul></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  5. 5. Social Networks have replaced PORN as the #1 activity online. You Can’t Afford to NOT be there. Copyright Boot Camp Digital 2011 All Rights Reserved.
  6. 6. Social Drives Purchase Decisions Copyright Boot Camp Digital 2011 All Rights Reserved.
  7. 7. What is the #1 Mistake Companies Make? Not Being Strategic Failure to Plan Copyright Boot Camp Digital 2011 All Rights Reserved.
  8. 8. Copyright Boot Camp Digital 2011 All Rights Reserved.
  9. 9. Listen to Conversations About… <ul><li>Your Company/Brand </li></ul><ul><li>Your Competitors </li></ul><ul><li>Your Industry </li></ul><ul><li>Across Channels </li></ul><ul><li>To Your Target </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  10. 10. Copyright Boot Camp Digital 2011 All Rights Reserved.
  11. 11. Step 2: Marketing Strategies Copyright Boot Camp Digital 2011 All Rights Reserved.
  12. 12. The Problem with Social Media Plans? Copyright Boot Camp Digital 2011 All Rights Reserved.
  13. 13. Approach Social Media Strategically <ul><li>Don’t just do it </li></ul><ul><li>Success = Planning + Execution </li></ul><ul><li>What are you trying to achieve and who are you trying to reach? </li></ul><ul><li>Different strategies call for different executions. </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  14. 14. Know your target audience Copyright Boot Camp Digital 2011 All Rights Reserved.
  15. 15. Copyright Boot Camp Digital 2011 All Rights Reserved.
  16. 16. Copyright Boot Camp Digital 2011 All Rights Reserved.
  17. 17. A Little Overwhelming
  18. 18. Field Guide To Social Media Public Relations Mobile Social Networks Publishing Sharing Discussion & Review Co-Creation Microblogs Copyright Boot Camp Digital 2011 All Rights Reserved.
  19. 19. Copyright Boot Camp Digital 2011 All Rights Reserved.
  20. 20. Field Guide To Social Media Copyright Boot Camp Digital 2011 All Rights Reserved.
  21. 21. It isn’t about creating accounts. It is about what you do with them. Copyright Boot Camp Digital 2011 All Rights Reserved.
  22. 22. Publishing Copyright Boot Camp Digital 2011 All Rights Reserved.
  23. 23. People are Information Hungry. Got Useful Content To Share? <ul><li>Publishing is when you share information with others by posting it online. The information can take many different forms. They key to success is the CONTENT. </li></ul><ul><li>Blog </li></ul><ul><li>Email Newsletter </li></ul><ul><li>Webinar </li></ul><ul><li>Ebook </li></ul><ul><li>Whitepaper </li></ul><ul><li>Podcast </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Audio </li></ul></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  24. 24. Sharing Copyright Boot Camp Digital 2011 All Rights Reserved.
  25. 25. Share Interesting Content <ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>PDFs </li></ul><ul><li>SlideShows </li></ul><ul><li>News (blog posts) </li></ul><ul><li>Music </li></ul>Encourage others to share Copyright Boot Camp Digital 2011 All Rights Reserved.
  26. 26. Make Your Content Sharable Copyright Boot Camp Digital 2011 All Rights Reserved.
  27. 27. Social Networks Copyright Boot Camp Digital 2011 All Rights Reserved.
  28. 28. The #1 Social Media network in the world Copyright Boot Camp Digital 2011 All Rights Reserved.
  29. 29. Facebook Growth <ul><li>500 million active users </li></ul><ul><li>50% login every day </li></ul><ul><li>The fastest growing demographic: </li></ul><ul><li>35 years old and older </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  30. 30. Facebook Engagement <ul><li>Average user has 130 friends on the site </li></ul><ul><li>Average user is connected to over 60 groups, pages and events </li></ul><ul><li>More than 10 million users become fans of Pages each day </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  31. 31. <ul><li>Your Digital Rolodex and Professional Network </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  32. 32. What Can You DO on LinkedIn? <ul><li>Stay Connected </li></ul><ul><li>Build New Connections </li></ul><ul><li>Join Relevant Groups </li></ul><ul><li>Post in the Q&A </li></ul><ul><li>Search for specific people/attributes </li></ul><ul><li>Expand your network (carefully) </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  33. 33. Microblogs Copyright Boot Camp Digital 2011 All Rights Reserved.
  34. 34. <ul><li>What are you Doing? </li></ul><ul><li>Broadcast </li></ul><ul><li>Connect </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  35. 35. Copyright Boot Camp Digital 2011 All Rights Reserved.
  36. 36. Co-Creation Copyright Boot Camp Digital 2011 All Rights Reserved.
  37. 37. Wikipedia <ul><li>The most popular wiki site </li></ul><ul><li>Has been shown to cover more topics and be more accurate than Encyclopedia Britanica </li></ul><ul><li>Created by passionate people </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  38. 38. Co-Creation Copyright Boot Camp Digital 2011 All Rights Reserved.
  39. 39. Contribute to Wikis Copyright Boot Camp Digital 2011 All Rights Reserved.
  40. 40. Discussion & Review Copyright Boot Camp Digital 2011 All Rights Reserved.
  41. 41. Ratings and Reviews Shape our Decisions <ul><li>Do you care how many stars a product has? </li></ul><ul><li>Testimonials can make a difference – hint: include them on your site </li></ul><ul><li>We trust other people with no vested interest </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  42. 42. User Reviews and Discussions Drive Decisions Copyright Boot Camp Digital 2011 All Rights Reserved.
  43. 43. Influences Purchases Copyright Boot Camp Digital 2011 All Rights Reserved.
  44. 44. Reviews Take Place On…. <ul><li>Google </li></ul><ul><li>Facebook </li></ul><ul><li>E-commerce sites (like amazon) </li></ul><ul><li>Yelp </li></ul><ul><li>Urban Spoon </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  45. 45. Discussion Sites <ul><li>There are discussion sites for almost any subject area </li></ul><ul><li>Go to big-boards.com to find discussion forums </li></ul><ul><li>People talk about what they are interested in or want to learn about </li></ul><ul><li>Way to get detailed information for big decisions or purchases </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  46. 46. Public Relations Copyright Boot Camp Digital 2011 All Rights Reserved.
  47. 47. Public Relations is Changing <ul><li>More about the public </li></ul><ul><li>Influencers are more than traditional press: </li></ul><ul><ul><li>Bloggers </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Word-of-mouth </li></ul></ul><ul><li>News stories sometimes start on the web </li></ul><ul><li>Influencers are everywhere </li></ul><ul><li>Long-tail PR </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  48. 48. Social News Release Copyright Boot Camp Digital 2011 All Rights Reserved.
  49. 49. Mobile Copyright Boot Camp Digital 2011 All Rights Reserved.
  50. 50. Future of Foursquare <ul><li>Data opportunities </li></ul><ul><li>Category information </li></ul><ul><li>Behavior-based marketing and incentives </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  51. 51. Why Mobile is Great for Marketers. Projections include 100 – 150% growth in mobile budgets in 2010. <ul><li>Reach </li></ul><ul><li>Always on </li></ul><ul><li>Location </li></ul><ul><li>Better Targeting </li></ul><ul><li>Substitute for Web </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  52. 52. SMS text messaging is used by twice the # of people who use the internet. Mobile Phone Penetration is nearly 90% for US adults. Copyright Boot Camp Digital 2011 All Rights Reserved.
  53. 53. <ul><li>Most mobile phone users are within an arm’s reach of their devices over 90 percent of waking hours , including times when other media are not available </li></ul>Copyright Boot Camp Digital 2011 All Rights Reserved.
  54. 54. Copyright Boot Camp Digital 2011 All Rights Reserved.
  55. 55. Field Guide To Social Media Copyright Boot Camp Digital 2011 All Rights Reserved.
  56. 56. ONLY 14% OF PEOPLE TRUST ADVERTISEMENTS. 78% OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 Copyright Boot Camp Digital 2011 All Rights Reserved.
  57. 57. Questions? Krista Neher @kristaneher [email_address] 513-702-7929 Copyright Boot Camp Digital 2011 All Rights Reserved.

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