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Comm 380 Vistor retention and growth presentation
- 1. Visitor Retention and Growth Quiz Location: https://byui.az1.qualtrics.com/SE/?S ID=SV_eDosIwroswoKs2V
- 2. Overview • Visitor Retention Reports – Return Frequency Report – Return Visits – Daily Return Visits – Visit Number • Sales Cycle – Unique Customer Reports – The Customer Loyalty Report
- 3. Return Frequency Report • Shows how frequently people return to site. – Only repeat visits appear • Six periods possible periods – – – – – – Longer than 1 month Less than 1 day 1 to 3 days 14 days to 1 month 7 to 14 days 3 to 7 days
- 4. Return Frequency Report Demo
- 5. Return Visits Report • Shows total number of return visits during a time period – Excludes any visit that was number one • Important if you get traffic and conversion from people who have already been to site before.
- 6. Return Visits Report Demo
- 7. Daily Return Visits • Shows visitors who make visits within 24 hours of his or her previous visit. • Handy for sites that update content daily (i.e. news)
- 8. Daily Return Visits Demo
- 9. Visit Number Report • Shows the overall number of times that a visitor has been to the site. • Indicates that their (n)th visit occurred in the specified time period.
- 10. Visit Number Report Demo
- 11. Unique Customer Reports • Shows purchases completed by “Unique” customers – Calculated using cookies – Returning customers during the selected time period will NOT be counted
- 12. Unique Customer Reports Continued
- 13. Unique Customer Report Demo
- 14. The Customer Loyalty Report • Tells whether sales come from New, Return, or Loyal Customers • Shows the (n)th purchase was made during the selected time period
- 15. The Customer Loyalty Report Demo
- 16. Advanced Customer Loyalty Report Demo
- 17. Questions
Editor's Notes
- Report helps you understand how frequently people return to the site.All return visits are slotted into one of six periods. ( longer than 1 month, less than 1 day, 1 to 3 days, 14 days to 1 month, 7 to 14 days, 3 to 7 days)Only repeat visits appear in this report This data can be used as a baseline measurement and a wake up call to make some changes to your site and marketing in order to increase return frequency.
- If it’s less expensive for you to get traffic and conversion from those that have already been to your site before versus attracting new visitors, this report can help you gauge your success.
- Shows the overall number of times that a visitor has been to your site.Indicates that their (n0th visit occurred in the specified time period.Allows you to determine whether customers place orders on their first visit or whether they are more likely to wait until subsequent visits or order.
- All reports in the Sales Cycle report menu are based on the Purchase Event (i.e. Predefined Conversion Event)Generally just used for Retail sites but the “conversion event” can be repurposed.Unique Visitors are calculated by using cookies.If Customers purchase again during the same time period, he or she will NOT be counted again in the report
- Unique Customers are a segment of Unique Visitors. They are the segment that purchased.Five unique customer reports are available. (Daily Unique Customers, Weekly Unique Customers Monthly Unique Customers, Quarterly Unique Customers, Yearly Unique Customers)
- One of the most commonly used Sales Cycle report is the Customer Loyalty Report.It tells you whether sales come from New, Return, or Loyal CustomersThe values in this report are defined as follows: New Customers = first purchase Return Customers = Second purchase Loyal Customers = Third purchase and aboveA loyal customer does not have to make three or more purchases in the selected time period. They just have to make the third (or more) purchase during the time period.If most orders are placed by New Customers, consider encouraging repeat visitors to purchase again by emailing them special offers as an inventive to come back.