3. Designing TV Idents!Designing TV Idents!
Production Methods
• I will most likely use:
– Motion tracking
• I will use Motion tracking on the over the shoulder shot of
the phone screen and then add the game to the phone
screen so that the game will appear on the screen.
– Animation
• I will animate elements to appear like actions are
occurring; if I chose the old game ident idea then an
example would be:
o in the lines and dots game it will fill in one set of players
squares that they completed
– Puppet Pin
• Allowing me to manipulate a still image may come in
handy when doing ideas like the Spiderman Ident from the
Movie set
o Moving the web slightly to give depth to the location
4. Designing TV Idents!Designing TV Idents!
Target Audience
• The target audience of my channel is
mostly female average viewer with only
1/3rd being male.
• The average and approximate age of a
perspective viewer is 19 with the range
being from 17 years of age to 21 years.
• Research shows that it will be mostly
middle class people, in terms of the social
classes, viewing the channel.
• The political scale indicates that they are
all left wing with some being far left and
others being more central.
• the predicted average for the household
spare income is around £416.67 a month.
5. Designing TV Idents!Designing TV Idents!
Other Channels For That Audience
• Another channel aimed at youths is
E4 which is in association with
Channel 4 being their ‘hip’ channel
with all the younger targeted
audience.
• The target audience shows as the
channel mainly airs comedy based
shows; with many having
continuous jokes and references.
• Comedy Central is another channel
with a close audience to mine and
also airs comedy shows, however
this channel also has a majority
airing time of re-runs.
