done

1. SYDNEY POOLEMAN

2. PRE-PRODUCTION

3. BRIEF/CLIENT
The client is York College and their requirements are:
• Aimed at potential students; this means it needs to appeal to
15-16 year olds, this will require the promotional material to
be interesting and different.
• Located at college; all the filming should be on site and
include the college building at least once.
• Show the working environment; this will include the software,
hardware and equipment that is used and the space's that are
available for student usage.
• Feature an interview; the interview should highlighting the
main aspects of the course along with the quality of study.
• Have some motion graphics; this will make the promotional
video more interesting while also displaying what the course
covers.
• Include the College branding; website address and college
logo should be part of the ending card.

4. EXISTING PRODUCTS
FROM SIMILAR CLIENTS
‘Get a taste of York College’- 2nd Feb 2017
• Includes shots of site
• A multitude of short interviews cut up through out the
video
• Talks about teachers, courses and the transition to college
• Shows students in their work rooms which is seen in the
background
• Quite broad and unspecific to any one course section
• Cut shots around to students doing activities throughout
college
https://www.youtube.com/watch?v=PC-UG5ESQcw

5. EXISTING PRODUCTS
FROM SIMILAR CLIENTS
‘See university promo trailer’- 12th Mar 2015
• Action shots of the creative process
• Logo out screen
• Cut shots of the equipment that is used in the course
• Includes unter
https://www.youtube.com/watch?v=i2Qy8sxUHYk

6. INITIAL IDEAS

7. PROPOSAL
DOCUMENT
Content
• We will be making a 30-60 second long promotional video for
the Digital creative media course, this will be done by
utilising the college resources such as the studios green
screen and use as many of the techniques taught to the
students; the video will also include interviews with students
of the course, both print and film.
Purpose
• The purpose it to entice people into coming to this college
and more specifically this cause, therefore because the age
bracket should mean that the video needs to be interesting
and different so that the college and more specifically the
course stands out.
Target audience
• This promotional video is aimed at the potential students for
the college; this will mean the main section of the audience is
15-16 year olds, and straight out of school.

8. PROPOSAL
DOCUMENT
Medium of delivery and specifications
• The videos shall be available on YouTube for public viewing;
however the video will also be available to the department to use
when promoting the department.
Importance of planning
• The importance of planning is to ensure that there is enough footage
that can be used so that the number of re-shoots is as minimal as
possible, and hopefully non, so that you can get onto editing faster
and the time becomes more efficient.
Management and Roles
• Sydney will manage the project and follow the plan while making
sure that we’re on top of the projects different aspects and am
prepared for the worst; there will be a need for a camera person
which will be Adam and Vincent. Meanwhile Rob will be the
interviewer asking questions. An actor will be needed along with an
interviewee; this should be easy to find and get the 2 people from
around college.

9. RESOURCES
Camera (Cannon 600d)
Secondary Camera (Cannon 600d)
Green screen
Tripod
SD card
Lighting
Editing software
Computer

10. ROLES
Director: Sydney; their job will be to direct the actor and
camera man to ensure all the key shots are done to the best
quality which will make the green screen work.
Camera man 1: Adam; working in the studio as the camera
and lighting alongside the actor and director.
Camera man 2: Vincent; working along side the interviewer to
capture the interviews.
Interviewer: Rob; asking the questions to the interviewee’s
and getting responses'.
Interviewee: Rob Smith, Keira Branton;
Actor: Sjon Barns;

11. STRUCTURAL BREAKDOWN
Shot Approx.
Length
What happens? Visual Notes Audio Notes
1 60 seconds Wide shot of the college building Speed up to 10
seconds or less
Music playing quietly
2 20 seconds *small man green screened then
added in* walks along desk top to
then jump onto space bar; interview
plays.
Talking about the
speciality section,
then the interview
plays sounding
muffled blending into
next shot
3 10 seconds Set up inside classroom, potentially
class behind them.
2 interviews spanning
10 seconds when
mixed together
Interviews begin
sounding correct
4 20 seconds *small man green screened then
added in* stood on mouse then
jumps off and walks away
Talking about first
year section and the 4
sections they do
5 10 seconds Moves onto green screen to then
have camera pull out to show studio
along with camera and crew
Green screen is seen
in original colour
before pan out
Sounds of studio are
heard along with actor
talking
6 5 seconds College logo and branding Animation is done in
after effects
Music from start plays
quietly again

12. SCHEDULE AND TIMESCALE
Day Activity
Monday 15th Planning: Client Brief, Existing product research,
initial idea generation.
Friday 19th Planning: resources, roles, structural breakdown,
schedule, script and questions.
Monday 22nd Filming: in studio and interviews. *Background filming
and college shot if possible*
Thursday 26th *if time wasn't permitted then this will be filmed here*
music creation and start of the editing process
Friday 27th Editing; sound, video and after effects need to be
finished by the end of the day.

13. CONTINGENCY PLAN
Possible
Problem
Effect on Production Solution/Control Person Responsible
SD card
corrupting
o Most, if not all, produced
footage will be lost and
need re-shooting.
o Format the card beforehand to prevent
corruption and loss of footage
o Responsibility for formatting the card is on Adam
and Vincent; Sydney and Rob should confirm
this has been done before starting.
Not enough
Camera Battery
o Causes production to be
postponed as this will
render the cameras in-
operational
o Have a backup battery for a quick change
over during filming
o If not checked beforehand then it is everyone
fault, however if batteries die and were not
provided with charger then fault is not to be
placed on them.
Faults with the
Tripod
o Causes uneven videos
and or makes the video
o Check the tripod before taking the
equipment out of the college vicinity.
o It is Adam and Vincent’s job to check the tripod
before taking it out
The Crew are
unreliable or
slacking on the
day of filming
o Slows filming down and
can possibly stop it
altogether
o Inform the crew that they are not to do
anything that will slow down the filming
process
o Have people who you trust to be your crew.
o Sydney is responsible for making sure they
understand and they are responsible for the way
they conduct themselves.
The Cast
becoming
unavailable or
changing their
minds to close to
filming
o Slows production and
potentially cost a day of
filming if a replacement
isn’t found
o Make sure people are available with
enough time for them to make them self’s
free if needed
o Have a backup for what can be done if
there are problems
o Their job to inform Sydney or Adam with enough
time to find a replacement, Sydney or Rob to
find a suitable replacement- Both should also
have a backup for if things go wrong.
Running out of
time to film
o Sections can be missing
and or not good enough
because they were rushed
o Make a schedule and be sure to stay as
close to it as possible
o Sydney needs to be able to control when
everything is being filmed, the cast need to be
able to listen to me and work effectively. Rob
needs to ensure that interviews over run and
cause issues because the length.

14. POST-PRODUCTION

15. PRODUCTION LOG

16. PRODUCTION LOG
We set up the interview to show
some of the equipment of the
studio, we had Rob sitting in the
direction we wanted to have the
interviewee looking.
Lighting was adjusting to how
Adam said they needed to be
while he was looking at the
camera.
I made original background music from the
loops on garage band. This meant that
thought it was quiet and in the background
for the most part, there wasn't any copy

17. PRODUCTION LOG
All my editing was
done on premier first
then sections were
taken out and
replaced when it
came to any after
effects that needed
doing, this meant
there was no time
wasted on un-needed
effects and the
production went
quickly and smoothly.
I animated the logo so that it
was interesting to the
viewer, the logo is made up
of 7 parts on Photoshop
which were moved into
place and edited in
sequence to be more
effective and smooth.

18. PRODUCTION LOG
We filmed on a vertical angle and
then key framed the footage,
rotated 90 degrees right then
For the opening section I motion tracked the
footage of the slow pan of the site entrance
and then picked 2 points that meant that the 2
sections of righting were at different set
points

19. EVALUATION

20. CONSTRAINTS
One of the constraints came form finding an appropriate job
for everyone; as our group went from a group of 3 to a group
of 4 it meant finding a job that everyone could do at the same
time was hard. However I believe we fixed this and worked
well over all as a unit.
Another constraint was the green screen; this was because
in the plans we had a green screen that was across the floor
which meant feet would be included and then ‘small man’
effect would have worked better.

21. MANAGEMENT
We followed the schedule perfectly and this was down to the
team work we showed; even getting to the point where the
contingency note on the schedule was null as we finished all
the filming on Monday 22nd. This was done by having Adam
and Vincent go back to the computers to upload ½ the
footage while Me and Rob went to get the Background filing
and college shots.
While filming we all had our roles; Rob was our actor/
interviewer, Adam was our camera man, I was the director
and Vincent was in charge of manipulation the light to suit
the needs.

22. FEEDBACK
Discuss any feedback from peers or your tutor. Discuss how
this impacted your final piece of work.