4. Designing TV Idents!Designing TV Idents!
Target Audience
• The target audience of my channel is
mostly female average viewer with only
1/3rd being male.
• The average and approximate age of a
perspective viewer is 19 with the range
being from 17 years of age to 21 years.
• Research shows that it will be mostly
middle class people, in terms of the social
classes, viewing the channel.
• The political scale indicates that they are
all left wing with some being far left and
others being more central.
• the predicted average for the household
spare income is around £416.67 a month.
5. Designing TV Idents!Designing TV Idents!
Other Channels For That Audience
• E4
• In association with Channel 4
• Channel 4’s hip channel with all the
younger targeted audience
• The channel mainly airs comedy based
shows.
