2. What are the characteristics of the channel?
• 16 – 34 year olds
• 7PM – 4AM
• Covers all genres
• 13 million viewers per week, 29% of all 16 to 34-year-olds
3. Established? / Ideology? / Remit?
• 9th February 2003, replacing BBC Choice (1998)
• “To bring younger audiences to high quality public service
broadcasting through a mixed-genre schedule of initiative UK
content featuring new UK talent”
• Programmes that attempt to alert others of their actions through a
series of programme challenging common beliefs
• To become an online channel only sometime in 2015
4. Who owns the channel?
• BBC
Horizontal / Vertical integration?
• Vertically integrated : The BBC is a vertically integrated company, it is
a group that produces different products and services (BBC Three) but
share a common owner (BBC)
5. Possibility for cross promotion?
• The BBC is a cross promoted company
• “The amount of time we dedicate to self-promotion – on average one
minute and ten seconds in an hour” – BBC
• “Using one channel or service to promote programmes and services on
another is one way of helping audiences find what they want” – BBC
• The public are paying for all the services of the BBC, so it is only fair
that they are made aware of what they are entitled to and what they
are paying for. Without cross promotion many audiences may not be
aware
6. Regulated by?
• Ofcom
How is this channel represented online?
• BBC Iplayer
• Exclusively online later this year: (first BBC channel to air exclusively
on the digital spectrum) as part of BBC’s cost cutting plans
• "If they want to save money, there will certainly be less programming
coming from the BBC Three brand," our media correspondent said.
However, he added, the move to iPlayer would make sense for the
station's target audience of 16-34 year-olds.
7. Reality TV programme made by the BBC
Currently shown on BBC3 but as this channel is planning to move online it will
take a new position on BBC1
• Writer- David Reilly
• Has various directors
• Narrator- Rebekah Staton
• Devised by- Jon Rowlands
• Originally aired- BBC3 2007
• Has aired 8 series
8. Target audience/demographic-
BBC 3 targets 16-34 year olds
Programme targeted specifically at women
Themes of narrative-
• Weddings
• Man plans the day- The dress, Venue
• Disaster
• Love/romance
• Phrase often used: ‘The most important day of her life’
• ‘The emotional journey of men who lack the maturity needed to commit’
http://www.thefword.org.uk/blog/2013/04/bridezilla_TV_trope
10. Men
• Groom, friends, father of the bride
• Often made to look foolish, uninterested, inattentive,
unorganised
• Stereotypical representation- Lacking maturity
Although featuring mostly heterosexual relationships, it's
also featured same sex couples.
Ethnicity
The show gives an insight into many different cultures-
Ethnically diverse as it is BBC’s policy to represent all
cultures living in this country
11. Audience Readings
Polysemic-
‘As many meanings as audience members’ Tim O’Sulivan
Each individual person can decode/interpret the same text in a different way
Can be dependant on the persons gender, age, previous knowledge- e.g.
someone who is married or engaged may be able to relate to the experiences
of those in the programme and draw on their own background knowledge to
gain enjoyment from the programme.
Blumler and Katz (1974)
Personal relationships/identity – People who have gotten married may be able
to sympathise with the brides and/or the groom in programme as they can
relate to the stresses of organising a wedding and the importance of the day
overall.
