2. Proposal
•Our company wants to produce a TV channel
broadcasting British comedy aimed at a young
audience.
•We want our channel to be completely British
and open up opportunities and encourage
British writers and producers to create content
for TV.
3. Our Mission
Statement
JEFtv’s mission is to satisfy the youth of Great
Britain with great British comedy.
4. About Our
Company
Our company is lead by Florence, Jackson and Emma. We
are the people who make the crucial decisions and create
the ideas.
When coming up for a name for company we decided to
use the first letter of each name, this created JEF. We
know this may seem like we have copied another well
known comdey channel ‘Dave’ but we haven’t and we aim
that is we get to air this channel we will make little
adverts making a joke out of both channels using a male
name.
5. Target Audience
•16-25 – British teens to young adults
•People with a good sense of humor but not an
obvious sense of humor.
•People that can connect and relate to the
shows.
•Our programs are based around the British
youth or a British family
6. Product Profile
•Our company is in the TV industry;
•We produce British comedy such as cartoons
and sitcoms, our shows have broadcasted on
channels such as comedy central, E4 and BBC3.
•We help British writers and producers to get
into the industry.
7. Opportunities
for Others
•Our company is very passionate about British culture and the
British people, we aim as a company to help give opportunities
to British students who want to get in the the television and
comedy industry.
•This is a major bonus to our company and we see a an
amazing way to get more British people in to the worldwide
industry.
•Later on if our channel is successful, we would like to put
together a scheme where we not only help people get into the
industry but show the younger generation how to do it and
help them along the way.
8. Competition in
the Industry
•We see our main competition as BBC3,
Comedy Central and Hat Trick.
•To show where we think we will sit in the
industry we have put together these chart.
BBC3
JEFtv -We plan to be this big in
Comedy Central the next couple of years.
-Hat Trick With our growing fan
base and our name
getting about we think
this is very possible
9. Industry
Research
• In the UK, the television industry is dominated by
four different networks, the BBC, ITV, Channel 4
and channel five.
• We do need to be aware of the 850 independent
production companies, who make the best-known
comedy programs, as they will be big completion.
• We believe that there is space in the market for our
TV channel as it is a channel devoted to comedy.
10. BBC
The BBC would be our main conglomerate rival in competition as they are the
biggest conglomerate in The UK and own a large number of channels. BBC Three in
particular would be our main competition for viewers as they often have comedies
played on their channel, for example they show shows like, Russell Howard’s Good
News, Family Guy, American Dad, Gavin and Stacey, Lee Nelson’s Well Good Show
and Cuckoo. However the BBC are different to our channel as they also have
documentaries, Dramas and News shows whereas ours is focused purely around
British comedy and celebrates the best comedies shows from Britain. BBC strengths
are that they cover a wide range of genres like documentaries, comedies and
dramas, both English and American. In doing this they connect with a very wide
audience and almost have something for everyone on their channels. As the BBC
are a big conglomerate company in TV and cover a wide range of shows that appeal
to a wide audience they don’t have many weakness. Even though the BBC have no
real weaknesses, we still believe that our TV channel can be just as successful as
people are always in the mood for comedy and can find great British comedy on a
British independent TV channel all the time.
11. Hat Trick
Productions
One of the UK's most successful independent production companies is Hat Trick.
They have produced many award-winning programs that have been very popular.
Their programs are usually based around light humor. Hat Trick has produced many
great British comedies, for example, Armstrong & Miller, Facejacker and
Fonejacker, Father Ted and Episodes, all of which have been very successful. Hat
Trick are a very well regarded independent production company as their programs
have been nominated for every award in the industry and have also won more
awards for their comedies then any other producer in British history apart from the
BBC. The comedy programs that Hat Trick produce and show are similar to our
production company as they are British comedies, however they seem to be aimed
at a mixed audience and have a different type of comedy. As our production
company is aimed at ages 16-25 the comedy is more leaning to the adult comedy
compared to a more mature type of comedy that Hat Trick produced. Hat Trick
production’s weakness would be that as they are an independent company they
have to rely on there selves for money and support whereas if they were part of a
conglomerate they wouldn’t have as many worries.
12. Previous
shows
• The City of Manchester
• Ran on e4 for 2 series.
• Half an hour long episodes.
• Based around 7 boys ad 3 girls that lived in Manchester
• Day to day life of ‘skinheads’ aged from 17-25
• The main focus is on Frankie who is the youngest of the
bunch, who lives with his 19-year-old girlfriend, Charlotte
and his best mate, 20-year-old George. The show included
a lot of banter between the boys. It involved drug use and
sex, however unlike skins there is no drama or negative
side of the teenage life, and involved funny scenarios on
nights out as well as day to life.
13. Previous
shows
• Maybe Tomorrow
• Based on a 19 year old guy called Freddie
from Nottingham
• Got kicked out of university for drug taking
• Lives in a council flat with his alcoholic mum
and violent stepfather.
• He always says ‘tomorrow is a new day’ but
bad occurrences always seem to get in his
way.
14. Previous
shows
• Alienated
• There were talks of airing in America as it was extremely
popular here in the UK.
• It’s about an Irish family called the Collins, who moves to
Phoenix, America
• Have trouble getting to grips with the American way of life.
• All of these show have been successful enough to run more
than two series on TV.
15. SWOT Analysis
Strengths Weakness
• An Independent Company • Only do comedy
• Celebrates British TV • Some insulting humor to non-
• Popular topic with the public british viewers
• Clear target Audience
• Comedy is a big part of British
culture (especially dry humor)
Opportunities Threats
• Our name is getting more known • Recession
• Growing fan base • Strong competition
(conglomerates)
• Lots of other comedy channels
16. OVERALL
• We are a fun and energetic channel who strives to
entertain our audience.
• Putting your money with us would benefit you as we
have a growing fan base and bright future ahead.
Our past shows have been loved by the public and
they want to see more of us.
• With your money we are going to offer not only a
channel to view around the clock but a website that
lets the public see past shows they have missed and
loved called JEFrewind.
