2. • I have done audience research to find out what people
between the ages of 16 and 24 are watching on television and
in the cinema. With my research I found out that:
• Most people go to the cinema once and month
• Most people watch television everyday
• Comedy is the most popular genre
• Fiction is the most popular type of show
With this information I can say that a great idea for the the
college media company would be a television show that is a
fictional comedy. Since television is the most popular for of
watching a media product and comedy is the most popular type
of show and comedy most popular genre.
Audience Research
3. Television Show Idea
• My idea for NCTV is a comedy that follows a college lecturer
around his day at college and life, the only difference is he can
time travel between his life experiences to try and change and
humor everyday he works, so he can get through his boring
life!
4. Market Research
• The main competition would have to be other comedy shows
such as the big bang theory and the I.T. crowd ( along with
other shows) since they are extremely popular comedy shows
with a impressive crowd.
• There are also different companies that may want to put
adverts on the breaks such as live at the Apollo and Miranda
since they are big comedy shows in the UK.
5. Suitability
• I think NCTV’s product would be very suitable because it
appeals the target audience’s interests since it is on television
which is used more often but the intended age range than the
cinema. The product is also the most preferred genre
(comedy) this also shows that the product is suitable along
with it also being the most preferred type of television show
which is fiction. Overall I can say that the product is
appropriate and will get views from the intended target
audience and the research backs it up!
