Q magazine targets a primarily male audience aged 30-40 years old. The magazine focuses on alternative, pop, rap/hip-hop, and R&B music genres. The target audience enjoys both male and some female artists. They wear modern, mainstream clothing like skinny jeans, crop tops, and trainers. They likely hold office jobs or professional careers and enjoy indoor music events and light reading.

1. Q magazine and target
analysis

2. Age range and gender of audience
• The average age of Q magazine reader would be around 30 to 40 year
old. This is quite a small estimation and therefore will make it quite
hard for the magazine to target them precisely.
• The average gender of the magazine is 70% male This shows that Q
magazine will need to target a more masculine dominated point of
view.

3. Genres of music
Typically genres of music the target audience is interested in would be
• Alternative music
• Pop
• Rap/hip-hop
• R&B

4. Examples of favourite bands and artists
• Stereotypically the audience for
this magazine would be male
which reflects on the majority of
the covers usually show male
artists. This is appealing to the
male audience. Therefore, their
favourite bands and artist is
highly likely that it would be
male. However the audience will
still enjoy some female artists
therefore it may be a variety that
the audience enjoys.

5. Types of clothes
• The types of clothing
that Q magazine
audience would wear are
very modern clothing.
The clothes will be
mainstream and
therefore will have some
usual apparel such as
crop tops, skinny jeans
and also trainers.

6. Types of jobs they might have
• They types of jobs that the consumer may have depend
on the general register scale, Which is between the
ABC1 bracket just like the three other magazines.
• Some jobs that they may have include roles such as
Office workers, lawyers and personal trainer.

7. Hobbies/Activities
• Some activities/hobbies that may interest the consumers may be in
door events such as concerts, I doubt that the consumer base will
enjoy festivals as they are usually targeted at a younger audience who
enjoy nature more.
• They may have a joy of light reading due to the age of the consumer
base.
• They will enjoy listening to the latest music as Q magazine focuses on
mainstream music genres such as POP.