2. How I am going to advertise Ringwood
school
If I was to advertise Ringwood school to a wider audience I would do it though a tv and print
adverting campaign. There is some key aspect I would have to add to the campaign some of
which are that I would have to find my target audience and think about what they are looking
for in Ringwood school. I would also need for the adverts to connect as it would help with
keeping the message across media platforms. The message of the advert needs to be clear and
easy to pick up as the client’s main aim is for the audience to go to go to Ringwood open even
and potentially have go to Ringwood school this. So, the target audience is teenagers and
parents with younger children going into secondary school. I will be advertising on bill boards
and bus stops and tv to get a wide audience.
3. Tv ad synopsis for lower school
In the lower school advert the child of
the mother will be getting into the car
like a normal day after school. The
mother would say how was your day at
school expecting the replay to be
monotone and boring. She will then be
shocked when the child then says very
excited that he had a great day and was
excited to go back to school. I have
chosen this because it is a desirable
interaction between parent and child.
4. Tv ad synopsis for sixth form
in the sixth form advert there will be a student
who has just got there GCSE’s back and has passed
theme all. But she is then just hit with the sudden
realisation that see got so wrapped up in revising
that she didn’t pick a collage / sixth form to go to
and then bad scenario start playing in her head.
But then a teacher comes to and shows her that
Ringwood is the clear and best option and she goes
of all happy.
5. Print ad mock up
This is the mock I made on photo shop to
show a rough idea of what the final
product will look like. As you can see the
print / tv advert has kept to the synopsis
and features the mother and son in the
car after a day at Ringwood school.
This the mock up of the sixth form print
/ tv advert showing the concept
displayed in the synopsis. You can see
the teen opening her results for the
first time and gaining that clarity she
needed to pick a collage.
This is the six form advert displayed on a
bus stop wall. As you can see the aim is
to catch the attention of passers by and
teen who are more likely to use the bus
as they do not have a car. I have done
this by having the people in the photo to
have happy expressions this will attract
the attention of the people.
Here you can the lower school advert on
the tv in front of the parents. This is
because they are the target audience so
I have a mother and son interacting in a
positive and desirable manner. This will
hopefully subconsciously attract the
parents to Ringwood show though a
desire for the interaction
