3. Table: m20 and Click (These are the ones i am interested in)
M20 water:
● Firstly i find this brief attractive due to the fact it is created for a younger customer.
● Therefore i think that is brief would be good as and advert on instagram as usually
has young users. It could be an image or short clip to show some action of the
drink and what its for.
● Could also be put across on music apps such as spotify or radio at such times like
the Big Top 40 as it is when the most liked and recent music is on. Which younger
audiences tend to listen too therefore would get to the target market in mass
numbers.
● Also could be advertised as a poster on public transport or in shopping centres as
this would reach many people of that age. As well as other potential customers.
Another good place would be a poster at the gym or study room. The study room
as it is targeted to reduce stress and therefore would be an excellent place to put
the ad. Also the gym as it’s still water and a drink to help keep you hydrated
therefore would be another good pace for this ad.
● I think bright colours would be good to use here, the colours of the fruit or flavour
such as Sunshine Smile would conste of oranges and yellows
● Having a complimentary yet contracting background colour maybe as a gradient.
Or maybe a setting such as at a study session with friends/students. Or even at a
more relaxed environment for example a skate park/park to show that it is chill like
the environment used to represent how the drink makes you feel and transforms
you to a different fun/chill place.
● From the previous point in the short instagram clip you could to a transition using
students between and the park to represent what your mind does when you drink
it.
● Also maybe colour splatter or smoke bombs to represent the energy it gives you.
Click mental health:
● Firstly i find this brief interesting as it is relatable for everyone at this time but in
particular 16-19 and therefore relatable to work with.
● I think a poster would be good of this brief on places such as public transport
however due to covid-19 currently nobody is able to travel and lessons are
online therefore i think maybe some where like instagram or youtube would be a
good place for this advert. Instagram due to so many teenagers will being using
it to keep in contact with friends and therefore will be using it very often and are
likely to see the ad. And youtube because although may not be use normally by
teenagers it is more likely now as there is little to do and may have creators they
like to watch or music on youtube. As well as videos recommended to watch
from teachers. Also often being up late therefore looking for things to distract
them from falling apart therefore this advert would reach out to those who need
it.
● I think somehow linking or including the virus and the feeling of trapness and
overwhelming feeling should be included in this clip.
● I think having everything in black and white with bold yellow fount would work
well, as it would simple and effective as well as eye catching. Not to mention it
would represent how dark and dull the world is that the moment with the black
and white. However the bright yellow would be representing the hope.
● Maybe a background of a dark room or maybe drowning in the sea.
4. Click: Similar adverts/websites:
Samaritans:
Link to website: https://www.samaritans.org
Is a poster or often a metal plate that is tied to a railing in such areas
as train stations as this is a good place for them to be placed, as often
this is where people try to end their life and therefore it placed well as
they can call and could potentially save lives. As well as that the fact
many people will see it due to taking public transport.
Again similar to the metal plate it is advertised at a place where
someone may end their life and also the fact that it’s a large
sign above a motorway means many people will see it. Both 1
and 2 are bold and bright writing to catch the eye and to put
across clear information. It probably uses green due to the fact
it is generally seen as a positive colour. Also only contain the
key information which is effective. On their website it clealy
states the missions with their campaigns. Also on the main
page of their website it states all the key information
This is very similar for the other advertd/websites i seached up
that are shown in the next two slides. They all use bight or bold
colours to get your attention. That is why i am useing bright
colours and bold typegrapghy. On the more common ads there
is only the key information so you just focus on that. I am
planning on using this one my ad also. Young Minds and
Samaritans both use people looking disconnected from the
world, i am planning on also using this as i believe
it is an effective way to portray my point across.
5. Min
d
Click: Similar adverts/websites:
Youtube video links:
https://www.youtube.com/watch?v=aWaQCNeUIkE from may 2020
https://www.youtube.com/watch?v=OPxHTZRwXX8 from july 2014
https://www.youtube.com/watch?v=OPxHTZRwXX8 from oct 2014
Centre 33
7. M20 water: similar advert/websites:
robinsons:
Link website:
https://www.robinsonssq
uash.co.uk/our-
products/product-range/
Links to the tv and youtube adverts:
https://www.youtube.com/watch?v=u3XCK75
EZ0Q from 2018 with call to action
#robinsonsforgrownups (for that particular advert).
Lucozade:
Link to website:
https://www.lucozade.com
Link to tv and youtube advert:
https://www.youtube.com/watch?v=cC6x
BV4f1mA from 2020
Hint:
Website link:
https://www.drinkhint.com
Youtube link:
https://www.youtube.com/watch?ap
p=desktop&v=4eMZnHu3b6Y
Schweppes:
Website link:
https://www.schweppes.co
m.au/products/lemonade/
Youtube/tv video link:
https://www.youtube.com/watch?v=-
GkfoxZzgIQ from 2016
8. Task/Questions:
SWOT your idea:
Strengths: The strengths of the Click adverts is
the fact at it will help those who need to reach out
and get help as well as give them a sence of not
being alone in the lockdown depression. The fact
it will be available to a large number of people.
The advert uses bright and bold colours and will
easily catches peoples attention.
Weakness: Their maybe a small number of
people not being able get into contact due to the
fact they dont have internet access. Another issue
maybe the fact there is bad signal due to weather
or too many people on the server at once.
Another weakness is the fact there is little to no
funding of the adverts or the servies and probably
rely on dontations.
Opportunities: There could be an opportuny to
have the podcast or chat always available at
anytime to help people. Another massive
opportuny whether over online funding or face to
face after Covid, to do a fundraiser to help fund
the charity and to help pay to put out more
adverts so that more pople know about Click.
Threats: Something that could be a threat is if
Click doesnt get used over other charitys that are
more well known, which could lead to little
funding or use of the charity. Also a good threat is
that Covid could end and although Click would be
exstremly used still and needed there would not
be the same demand for it.
Any changes/developments?
I desided to add some new
images as backgrounds for my
ads. I wanted to show the
feeling of drowning so i looked
up images of a hand sticking
out of the water.
What might get in the way?
Having someone to
photograph for the background
the advert, due to the fact we
are in lockdown.
Questions to ask:
I believe the idea of the charity is a good idea however, i believe the podcast would be a bad
idea as although it would help people feel together and be able to text into them and chat
maybe on the podcast if they wanted to. There is the negitive that it could make people even
more upset due to the fact people that hurt often do there best to try and make everyone else
happy because they dont want have to experience the pain and therefore hearing other stuffer
may make them even worse.
I believe the message of the ads i’ve created are clear however there could be two issues. One
being that people may not unstandand the metaphors for example the word drowning. The
other issue is my bad spelling and not knowing how to spell certain words. To fix this i would
need to get someone to check it as i can autocorrect in my head without knowning.
I think the my idea suits it due to the fact that it uses the combo of light and darkness. With
using bright colours for the help information but then having a dark background. To make Click
show as the help needed in the darkness and misery.
9. Click
Get Help,
Get Hope...
On podcast,
Over phone,
YouTube,
And more
NOT Alone, BUT Together.
CLICK…
We’re here to help
CLICK… Join Us
On podcast,
Youtube,
Instagram
And More.
WE’RE IN THIS TOGETHER!!!
CLICK
Where Help and Hope
Is at the HEART of the conversation!
Mood Board:
CLICK…
Get Help,
Get Hope,
NOW!!!
DNDNN
VVVVV
JJJJJJJ
BBBBB
Feel like you’re
DROWNING
Or OVERWHELMED
Contact:
CLICK
HHHH
On Instagram, Podcast, Phone,
YouTube,Chat and more
See the
LIGHT
Get
HELP
CLICK
Together
and
Stronger
Instagram and Podcast
Colours:
Fonts Used:
● Impact
● Roberto black
● Verdana
Images and
sentences/phrases ideas
Similar layouts, how the ideas
are interesting t0 the target
audience:The similar layouts are
presented near the beginning file,
however to state that the ones below
are similar for example the 111 and
the Samaritans only uses a few
words in big writing to catch the eye
which i am hoping to use. Another
MInd uses the yellow and blue idea
similar to mine to represent hope
and happiness.
The reason why the target audience
find engaging due to the fact it uses
people of a similar age group in the
photos as well as bright colourful
writing. Also it uses words like
drowning or just wanting hope as for
many 16-19 year olds it can feel like
a bottomless pit that keeps having
more added to it. The fact it would be
available on Podcasts, Instagram,
Youtube and more. Which they will
be on a lot due to lockdown.
11. Taglines and slogans: Vision Statement:
● Get Help,
Get Hope,
NOW!!!
● Here to talk ALWAYS!
Always Here!!!
● NOT Alone BUT Together
● Together and stronger
● Get Help and Hope
Is at the HEART of coversation!
Taglines:
Slogans:
● Overwelmed,
Overthinking,
Over it,
NOT Over!!!
● Feel like you’re
Drowning?
Or Overwelmed?
● See the
LIGHT
Get
HELP
● WE’RE IN THIS TOGETHER!
● FREEDOM from the Darkness!
● Swimming in emosions? Disconnected?
Mission Statements:
Where are we headed?/ What does it want to achieve?
How will we get there?
The target age group is those of age 16-19 years and is made to help cope with the
stresses of everyday life for a teen as well as help with depression and anxiety. The way
CLICK will reach out to so many teens is through may forms of social media such as
instagram as well as using podcasts and YouTube ads to reach out to so many people.
Due to the fact that everyone in lockdown the amount of time on all these platforms will be
longer and therfore they are more likely to see the advert. Espically if it was set up to come
up latein the evening/night as this is when may teens will feel overwelmed by the workload
or are worried and overthinking watching YouTube videos or Instagram to distract
themselves. The mission is to provide a much easy access and helpful infomation and help
on mental health. To support teenagers during this hard time in the pandemic.
For teenagers across the UK to know they have help and a point to reach out to whenever
they need. For there to be a variety of different help to suit everyone and disabilities such as
the podcast would be useful for some who maybe partially sighted. The end goal is that help
is there when needed and it give a sence of people not felling alone but together by using
the chat on the podcast as an example.
