3. • Throughout the whole of the advert
the children are shown to be having
fun and being active. In the image to
the right you can see that the children
are jumping up in the air and the
cameras has captured this movement.
I was influenced by this because I feel
it makes the advert more interesting
rather than the typical fashion advert
of the models walking towards the
camera. In my advert I would like to
develop some of the same ideas that
have been used in this advert & put
them in my advert in my own way.
4. • Again this image to the left shows
a movement made by one of the
girls in the advert, the movement
has been shown in a sequence so
the audience can see the
movement step by step. I like the
effect this creates as it has been
edited in slow motion.
• Also in this shot you can see that
the clothing range name
“George.com” is shown at the
bottom, this is shown in all of the
shots, this is something I would
like to include in my advert.
5. • Also within the advert a variety
of shots are used to promote
offers and deals that they have.
As you can see from the image
to the right there is a huge £5
sign, this draw the attention of
the audience as the audience are
looking for good quality clothes
but at an affordable price. In my
advert I will be promoting offers
on clothes to get the audiences
attention.
7. • This advert is another one from
asda, the same fun atmosphere
is created, as you can see from
the image to the left the 3 girls
are shown dancing and smiling,
this allows the audience
(parents) to see that the kids are
happy which will then make
them want to buy the clothes for
their children to make them
happy. In my advert I want to
create the same happy
atmosphere.
8. • The first shot that you see in
this asda advert is the mums
giving the children their clothes,
this signifies the target audience
of parent because they will be
the ones buying the clothes.
Also by including the parents in
the advert it makes them feel
like they are a part of making
the children happy.
9. • Throughout the whole of the
advert many different angles and
movement of the camera are
used. For example in the image
to the left the shot has been
taken from a high angle looking
down on the children. In my
advert I would like to use some
of the angles that have been
used in this advert to make my
advert technically better.
11. • In the M&S advert it has a very
different approach to the two
previous adverts, its simple and
direct to the audience. In the
whole of the advert the little girl
is speaking to the camera as you
can see from the image on the
right. As I am having to make
two different adverts for my
main task this is a different
approach that I would like to try
for my second advert.
12. • Again in this advert a happy
atmosphere is created, the
young girl is shown to be happy
and smiling throughout as you
can see from the image. The
advert is very much about the
young girl feeling grown up
because she’s going to school.
This links to my company name
as it is called “Minnie Me”,
therefore I could create an
advert with the theme of
children feeling grown up like
their parents.
13. • At the end of this advert the
logo and slogan are shown on
screen, I would like to include
this in my advert, have the logo
and slogan underneath on a
white or black background. I
want to do this because it ties
the whole advert together and
the last thing that will be left in
the audiences mind is the name
of the clothing range.
