With so many changes taking place on Facebook one would assume that groups are no longer effective, but this is the one thing that has been a mainstay, and can actually help bring in new Fans. Think of Facebook groups as your business’s back end friend that brings the network’s professional contacts to you.

2. Have you been interacting in any of your professional groups on Facebook lately?

3. Chances are your social activity has been focused on your business Page

4. Most people assume that Facebook groups are no longer effective

5. This is the one thing that has been a mainstay, and can actually help bring in new fans to your Facebook Business Page

7. Groups that are active will show up in the results much like a Google search. Here is an example of this

9. If you have several products or services available this is a good place to ask questions and spark a conversation with group members without posting a sales pitch

10. This is a great way to discover the needs of your community and answer some of their questions. Over time of building a rapport your business will soon be encouraging word-of-mouth marketing through your brand ambassadors.

11. Consider your Facebook community as a place to exchange ideas and information.

12. After a while you will build interest in what your company has to offer, which can be brought over to a website membership in the future.

13. Share information that will encourage people to join the conversation, which can eventually lead them to your Page as you nurture those relationships.

14. After a while you can encourage people to sign up for special events, newsletters, and other announcements which can help build your email list.

15. One of the benefits of groups is that your brand can post a message or status update with a link to your Page.

16. Facebook also allows for the sharing of other member Pages, which can help build your network and encourage content sharing

17. Document presented by SusanGilbert.com Original Article: Use Facebook Groups To Help Your Business Page