Mobile has become a dominant force for how businesses and customers access information and make purchases. Content needs to be tailored specifically for mobile to reach this large and growing audience, as mobile searches now exceed desktop searches. When creating content for mobile, it is important to adjust the format to be suitable for mobile viewing, stay consistent with your brand, make the content mobile-friendly and engaging through images, and focus on a clear call-to-action for users.

1. Content Marketing that Appeals to
a M O bile Audience
Craft Your Mobile Content Marketing Strategy

2. Mobile has taken off in the last few years to
become a dominant force for both
businesses and customers who are searching
for information and making purchases. Even
though you might have a great suite of
articles on your website, not all of these are
reaching this audience unless they are
tailored to this very unique platform.

3. eMarketer reports that 85.9 billion local
mobile searches are most likely to exceed
the 84 billion searches on a desktop
computer this year.

4. 1973 1983 1995 Now
Communication MILESTONES

5. Because smart devices are
viewed differently than on a
computer it’s important not to
miss out on this growing market
and adjust your format
accordingly.

6. Here are a few steps you can
take in order to reach a wider
mobile audience with your
content marketing...

7. Stay Consistent With Your Brand
Image

8. With the use of mobile design and templates you
can easily create a website that matches what
people see on a computer in an easy to
recognize mobile format.

9. Create mobile-friendly content
your audience will love

10. If your niche is more text-driven,
incorporate professional and eye catching
images that will capture their attention.

11. Finally, Focus on your
Call-To-Action

12. Thank you for watching!
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