This document discusses how Facebook Custom Audiences can help businesses create more effective Facebook ads by targeting existing customers. Custom Audiences allows advertisers to upload lists of customer email addresses or phone numbers to reach those they already have a connection with. Setting up a Custom Audience is simple - advertisers just need to upload a CSV file of customer information and then select their Custom Audience when creating a new Facebook ad campaign. This targeted approach can increase ad performance and sales by putting ads in front of an engaged audience.

1. Are You Looking for Better Conversions from Facebook Ads?

2. Creating a Facebook ad is a good start!

3. But these Facebook ads may not bring in more sales!

4. That is where “Custom Audiences” comes into play!

5. Custom Audiences hones in on the right target market by tapping into those your company already has a connection with.

6. INTRODUCING
Facebook Custom Audiences

7. When building a campaign with Facebook Custom Audiences option, your business is able to:
- reach out to those in your subscriber email list
- or to your telephone number list

8. This in turn puts your ads directly in front of your audience
Narrows the focus down from a public outreach to
a very specific, targeted group

9. Getting started with
Facebook Custom Audiences is simple!

10. Get your CSV list or text file of your email subscribers or their telephone numbers ready!

11. Log into your Facebook profile and go to “Ads Manager” menu
https://www.facebook.com/ads/manage/home/

14. When you are ready to create your next
Facebook ad campaign, simply select your audience
from the drop down menu:

15. As you have seen, Facebook also gives you the option of selecting a specific customer list through your MailChimp account, mobile app, or website.

16. It takes about 30 minutes for Facebook to process your Custom Audience.

17. When you are ready to create your next Facebook ad campaign, simply select your "Custom Audience" from the drop down menu.

18. Facebook Custom Audiences
Now your email subscribers will be targeted to see your latest Facebook ad for increased sales!

19. 80% of your sales comes from
20% of your existing client base?
Remember the saying,

20. Good Luck With

21. Document Presented by
SusanGilbert.com
Original article found here.
Video presentation here.