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Facebook Groups a Trending Social Media Marketing Tool!

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Early this year, Mark Zuckerberg announced a significant change to how things will appear on the Facebook News Feed. He said that “users can expect to see more from your friends, family and groups.”

That means we’ll likely be seeing fewer organic posts from business pages. The reason for this change is that Facebook wants to get back to their purpose for creating the platform in the first place; “to help people stay connected and bring us closer together with the people that matter.”

The takeaway for business is, while we should keep and maintain our Facebook Business Page presence, we should also consider getting involved in Facebook Groups, both as participants and as hosts. Here are a few ideas for both.

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Facebook Groups a Trending Social Media Marketing Tool!

  1. 1. A Trending Social Media Marketing Tool Facebook Groups
  2. 2. Early this year, Mark Zuckerberg announced a significant change to how things will appear on the Facebook News Feed. He said that “users can expect to see more from your friends, family and groups.” That means we’ll likely be seeing fewer organic posts from business pages. The reason for this change is that Facebook wants to get back to their purpose for creating the platform in the first place; “to help people stay connected and bring us closer together with the people that matter.” The takeaway for business is, while we should keep and maintain our Facebook Business Page presence, we should also consider getting involved in Facebook Groups, both as participants and as hosts. Here are a few ideas for both.
  3. 3. Participating in Groups Facebook Groups are designed to let people to come together around a mutual interest. In that regard they are similar to the internet forums that were popular a few years back, and are still used by some. From a marketing perspective, the idea is to participate in groups that are made up of people in your target market. For example, if you sell crafting supplies, you could join a group centered on crafting.
  4. 4. Finding relevant groups to join is easy. Just type a keyword in the search box on Facebook, press enter, then click on “groups” in the menu bar that comes up just below the search box. Voilà! A listing of every Facebook Group that has your keyword in its title. Once you join a group and start wandering around, you’ll see people asking questions. Responding to some of those questions with a direct answer or a link to a relevant blog post demonstrates your expertise on a given topic. Sometimes you can even mention your own products or services, as long as doing so doesn’t violate the rules of the group. This is a very effective marketing tool because it’s very targeted.
  5. 5. Hosting your own group While you should continue to maintain your Business Page, which is your company’s public presence on Facebook, you may also want to consider hosting your own Facebook Group. Although participating in groups that are hosted and managed by others can help you promote your products and services, it’s even better to host your own group. Hosting your own group means you get to set the rules and tailor the group to meet your specific needs. Hosting your own group also sets you up as the predominant expert in the group rather than just one of many voices.
  6. 6. Conclusion If you’re new to using groups, you should start by participating in a few; at least to get a feel for how they work in general, and how you might make your own group work for you. Once you have some ideas about how you want your own group to look and feel, you can create a group and start growing membership. To learn more about Facebook Groups and other social media marketing strategies and tactics, contact us today. We’re your social media and influencer agency.
  7. 7. Conclusion If you’re new to using groups, you should start by participating in a few; at least to get a feel for how they work in general, and how you might make your own group work for you. Once you have some ideas about how you want your own group to look and feel, you can create a group and start growing membership. To learn more about Facebook Groups and other social media marketing strategies and tactics, contact us today. We’re your social media and influencer agency.

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