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Early this year, Mark Zuckerberg announced a significant change to how things will appear on the Facebook News Feed. He said that “users can expect to see more from your friends, family and groups.”
That means we’ll likely be seeing fewer organic posts from business pages. The reason for this change is that Facebook wants to get back to their purpose for creating the platform in the first place; “to help people stay connected and bring us closer together with the people that matter.”
The takeaway for business is, while we should keep and maintain our Facebook Business Page presence, we should also consider getting involved in Facebook Groups, both as participants and as hosts. Here are a few ideas for both.