The Indian dairy whitener market is valued at Rs. 900 crores annually. Amul has approximately 45% market share while Nestle has 23% market share. Britannia also has a significant share. The main players in the market are Nestle, Amul, Britannia, and other regional brands. Spray drying and agglomeration are the main technologies used to process dairy whiteners. Niro is a leading technology supplier for dairy processing equipment globally.