Sanjeev Krishnan has over 23 years of experience in strategic planning, sales, marketing, business development, and team management. He has a proven track record of formulating marketing strategies, generating new business, expanding into new markets, and achieving sales goals. Currently, he is the Founder and Managing Director of Sky Street General Trading LLC, where he is responsible for managing sales, operations, and ensuring profitability and growth of the business. Previously, he held marketing and sales leadership roles at Zamil Glass Industries and Guardian Glass Industries, where he successfully specified and sold over 350 projects in the Middle East and India regions.

1. Sanjeev Krishnan E-Mail: Sanjeev@skystreetdubai.com
Mobile: 0097150-4626412 E-Mail: sanjushaji@yahoo.com
Personal Profile
Professional Profile
w 23 years of experience in Strategic Planning, Sales & Marketing, Business Development,
Channel Management, Relationship Management and Team Management.
w Proficiency in formulating marketing and sales strategies & promotion plans for new
business generation and increasing market share metrics.
w A keen planner, strategist & implementer with demonstrated abilities in devising after sales
service operations activities and accelerating the business growth.
w Demonstrated abilities in expanding market, brand building, generating new business and
targeting the potential customers.
w Proficient in exploring & developing new markets, appointing channel partners, accelerating
growth and achieving desired sales goals.
w A passionate communicator with good presentation skills and abilities in building business
partnerships with dealers & channel partners.
Core Competencies
Strategic Planning
r Managing sales & operations with a view to achieve business (sales volume & market
share) objectives and ensure top line and bottom line profitability.
r Conducting competitor market analysis for keeping abreast of prevalent market structure
and enhancing market penetration.
Sales and Marketing
r Running the sales and marketing operations & accountable for increasing sales growth &
driving sales initiatives in order to achieve business goals.
r Identifying prospective clients and generating business from existing clientele for achieving
the business targets.
r Projecting the monthly sales, fixing the sales & collection targets for the sales team and
corresponding revenue collection projection to the board.
Business Development
r Conducting competitor analysis & competency mapping for keeping abreast of market
trends and competitor moves to achieve the market share metrics.
r Maintaining relations with customers to achieve repeat/ referral business.

2. Distribution & Channel Management
r Recognizing and establishing financially strong and reliable channel partners for deeper
market penetration; providing direction for quality performance.
r Conducting demand forecasting & managing inventory, ensuring optimum inventory levels
with channel partners to ensure timely deliveries to customers.
Customer Relationship Management
r Managing customer centric operations & ensuring customer satisfaction by achieving
delivery norms.
r Attending to clients’ complaints and undertaking steps for resolving them.
r Interacting with the customers to gather feedback regarding product satisfaction.
Team Management
r Mentoring, training and development of the field functionaries to ensure sales and
operational efficiency.
r Creating and sustaining a dynamic environment that fosters high development
opportunities and motivates high performance amongst the team.
Career Contour
Zamil Glass Industries Sales Engineer Feb 1992 ~ Aug 1996
Accountabilities:
w Functioning as Sales & Marketing new products
o East province & Bahrain markets
w Launch Heat Mirror double glazing technology products
Highlights:
Specified and several projects in Bahrain and East province of Saudi Arabia.
Guardian Glass Industries Architectural Sales & Marketing Manager Dec’1996 ~ Dec 2014
Accountabilities:
w Functioning as Marketing In-charge for managing a wide gamut of activities pertaining to
o Management of sales for Middle East countries and India
o Formulation of pricing strategy & Business Development` Schemes
o Oversee product development
o Sales Promotion
o Training sales and technical support team members
w Overseeing the activities of Production In-charge on delivery schedules.
w Designing Retainer schemes for the clients
w Indenting for marketing support materials such as brochure, flyers, etc.
w Authorising any inbound and outbound marketing related communications.
Highlights:
w Specified and sold 350 + projects in the Middle East and India. Some of them are Burj
Khalifa ( world’s tallest tower) , Bur Juman center, Address Hotel 2 & 3, Iris Bay . Burj
Recidences and many of the Airport projects in the ME region.
w Strictly maintained the delivery dates for projects completion dates.
w The company build a 150 million dollars manufacturing unit ( 2007) in the United Arab
Emirates ( RAK) because of the potential created in the region and we formed a team that
successfully sold all that we produce within the region. The launch of the company,
marketing and selling the products was the best challenge ever and enjoyed that
opportunity to the fullest . Most importantly we made sure it was a very profitable project .
Currently – Founder and Managing Director of Sky Street General Trading LLC. Jan’2015 ~