This document outlines best practices for designing an effective lead generation funnel. It discusses tools to use, understanding customers, optimizing websites and landing pages, driving traffic, testing, qualifying leads, and creating a game plan with defined offers, team, timeline, budget and promotions. The overall message is that consistent planning, execution, measurement and optimization are key to generating quality leads.

1. Quality Leads, Consistently:
How to Design a Lead Gen
Funnel That Works

2. #LeadGeneration @alexf_oliveira
20 Million + Leads in 10 years

3. Agenda
1. Tools To Use
2. Your Customers
3. Best Practices
4. Online Lead Generation Musts
5. Online Lead Gen Game Plan

4. 1. Tools1. Wordpress
2. Upwork
3. SEM Rush
4. Constant Contact
5. Hunter
6. Justcall
7. Facebook Ads
8. Youtube Ads
9. AdZooma
10.Google Analytics

5. #LeadGeneration @alexf_oliveira
Be Consistent
• Plan
• Execute
• Measure
• Optimize

6. #LeadGeneration @alexf_oliveira
1.Website Audit
2.Target Audience
3.Product Offers
2. Customers

7. Website Audit
 Speed
 Content
 Customer X
 Keywords
 Competitor
 SEO

8. #LeadGeneration @alexf_oliveira
1. Website & Landing Pages
2. Workflow & Funnel
3. How Will You Drive Traffic?
4. A/B Testing
3. Best Practices

9. #LeadGeneration @alexf_oliveira
Search Landing Page

10. #LeadGeneration @alexf_oliveira
Lead
Funnel
Workflow

11. #LeadGeneration @alexf_oliveira
Traffic Sources

12. #LeadGeneration @alexf_oliveira
A/B Testing
1. CTA Buttons
2. Subject Lines
3. Ad Copy
4. Color
5. Video vs Image

13. #LeadGeneration @alexf_oliveira
4. Lead Gen Musts
1. Qualify Your Leads
2. Nurture Your Leads
3. Compliance Basics
4. Measure & Optimize

17. #LeadGeneration @alexf_oliveira
5. Game Plan
1. What’s Your Offer?
2. Who is the Team?
3. When Will You Launch?
4. How Much Will You Invest?
5. Where Will You Promote?

19. #LeadGeneration @alexf_oliveira
Time & Budget

21. #LeadGeneration @alexf_oliveira
Questions?

22. #LeadGeneration @alexf_oliveira
Thank you!