1. Make Your
Wildest
Dreams
Come True

2. Solve Your Blogging Problems
with Custom Plugins

3. Coming Up…
• Plugin Case Study
• Find a Good Developer
• Define What You Need
• How To Get It Built Right
• Cost / Benefit Analysis
• How To Afford Cost

4. Your Wildest Dreams…

5. Never Enough

6. Examples – Attention & Income

7. Examples – Time

8. Theory is Boring

9. Custom Case Study
Easy Deals Plugin

10. Define Your Problem
• Managing Deal Dates
• Handling Recurring Deals
• Categorized & Targeted
• Separate Wordpress Install
• Small Amounts of Information

11. Finding a Good Developer

12. Avoid This

13. Unless You Want This

14. If a developer's price is too good
to be true, it usually is.
Greg Go – Wisebread CTO

15. Finding a Good Developer
• Referrals
• Examples
• Community
– stackoverflow.com
• Profile
– wordpress.tv/category/wordcamptv
• Interview Multiple

16. Call This Guy
• Jonathan Wondrush
• bybloggers.net

17. Defining Requirements

18. Guaranteed Disappointment

19. Questions To Ask
• Requirements
• Communication
• Scope Changes
• Testing & Feedback
• Licensing & Ownership
• Milestones & Payments
• Support

20. Easy Deals - Requirements

22. Costs vs. Benefits

23. Is It Worth It?
• How Will You Measure Success?
• Feature -> Benefit -> Cost
• Start Small -> Grow In Phases

24. Plugin Development Phase

25. Sit Back & Relax?

26. Nope - Stay Involved
• Agree On Milestones
• Check In Periodically
• Answer Questions Quickly
• Test Cases

28. Final Delivery
• Final Payment
• Install Plugin
• Support

29. Why Does It Cost So Much?

30. What You Get
Lines Of Code:
• 1050 php
• 135 javascript
• 385 css

31. What You re Paying For
• Knowledge of WordPress API
• Coding Best Practices
• Solution To Your Problem

32. Ways To Cut Costs
• Get Multiple Estimates
• Reduce Functionality
• Start Free & Tweak
• Share Costs

33. Easy Deals - Admin

34. Questions!
• What Frustrates You About Blogging?
• What Do You Wish Your Blog Did?
• What s Your Plugin Budget?