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Build It.
They Won't Come!
😳
I ❤ Transparency Reports
Gravity Forms - $15m+
ThemeIsle - $80k/mon
WooThemes - $35m
Pippin - $1.14m
Avada - $1m/Week
Contact Form 7 - 1m 🖥/mon
Yoa...
25X In 4 Years
➤ Store Apps
➤ Icegram
➤ 50 WordPress Plugins
➤ 11 on WP Plugins Repo
➤ 4 on WooCommerce
➤ 3 on CodeCanyon
...
Who Are You & Me?
We are passionate, we care about our craft.
We are dreamers, learners.
Developers, Writers, Entrepreneur...
People Like Us Have So
Many Great Ideas...
Don't Let Your Ideas Cost You 

Years, Tears & 💰
Got an itch?
Get an ointment
43,691 + 4,238

= 47,929
Plugins on WordPress.org + CodeCanyon
Your
Passion
What
Others
Care
About
Opportunity
If I Make
Someone
$1000, Will
They Happily
Pay Me $97?
Big Opportunity
$5,465,944
CodeCanyon Sales* Last Month
~ $57k/day
~ 8691 items/day
* includes non-wordpress items
$110 Million
Monthly Sales on WordPress
~ WP has 10x items than CC
~ WP has 55x downloads than CC
~ Taking 20x multiple
Huge Opportunity!!
Build It, Because We Can
$
Don't
“The big question of our time is
not whether it "can be built", but
"should it be built"...
- Eric Ries, Lean Startup
8872
New Plugins in 2015 on WordPress
75 ~ Currently Awaiting Approval
24 ~ New Plugins Every day
To Build, Or Not?
➤ Value - Customers, Self
➤ Growth - Market Size,
Leadership Position
➤ Sustainability - 5 years
➤ Passi...
Give It Away For Free
Our Top Marketing
Strategy...
Marketing Is For MBA's...
😰
Myth
Money Is Evil
🤑
Myth
Plugin Business Models
➤ Free
➤ Freemium
➤ Add-ons, Extensions
➤ Membership
➤ Done For You / Services
➤ Affiliate Commissi...
19,268 ・44%
Likely Freemium / Commercial Plugins on
WordPress.org
UX = USP
Readme File
Your "Sales" Page
Hero Section
Call to Action
Social Proof
Authority
Intro
Features
Benefits
Expecting
Reciprocation
Customer Support
Curse or Boon?
Listen To Your
Customers
With a pinch of salt...
Marketing Hacks
Reviews, Documentation, Comparisons, Social
Media, Sales Funnels, Email Optins...
Metrics Are
Vanity
And a mirror...
And yeah, don't forget
Plugin Repo Rules
We Are In The Same Boat
'''
Make Friends,
Share Learnings &
Grow Together!
🤓😇😀
“Great ideas without action and
execution never get off the
ground—they don’t change the
world or your bank account.
- Dan...
Thank You
Nirav Mehta
Twitter: @niravmehta
nirav@storeapps.org
www.storeapps.org ・www.icegram.com
Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)
Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)
Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)
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Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)

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WordPress has more than 50,000 public plugins. Should you build the next one? Will it be worthwhile maintaining it over the next five years? How will people discover your plugin? What activities can suck you away from building great plugins? How do you land up with great reviews for your plugins? Does it make sense to listen to customer feedback? How do you run a business around WordPress plugins and make money?

Those are some of the questions you will get answer for, in Nirav Mehta’s session.

Nirav is on an entrepreneurial journey for last 17 years – creating a series of successful (and impactful) businesses on the way. He started India’s first electronic magazine – while still in college, founded a top notch web services company, localized Linux and OpenOffice to Gujarati, authored two books, and took a business from 0 to six figures in two years. And then he ventured into WordPress.

Store Apps – his company – is one of the top WooCommerce extension developers. Icegram is their freemium WordPress plugin for visitor engagement, lead capture and call to actions. His team has developed 49 WordPress plugins, with 80000+ active installs and 5500+ paying customers.

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Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)

  1. 1. Build It. They Won't Come! 😳
  2. 2. I ❤ Transparency Reports
  3. 3. Gravity Forms - $15m+ ThemeIsle - $80k/mon WooThemes - $35m Pippin - $1.14m Avada - $1m/Week Contact Form 7 - 1m 🖥/mon Yoast SEO - 26m 🖥/Alltime
  4. 4. 25X In 4 Years ➤ Store Apps ➤ Icegram ➤ 50 WordPress Plugins ➤ 11 on WP Plugins Repo ➤ 4 on WooCommerce ➤ 3 on CodeCanyon ➤ 4.4 Stars - Average Happiness ➤ 80,000+ Active Installs ➤ 5500+ Happily Paid Customers ➤ Ninja Team of 17 ➤ 80+ Tickets Per Week
  5. 5. Who Are You & Me? We are passionate, we care about our craft. We are dreamers, learners. Developers, Writers, Entrepreneurs (/ in making). Contributors, Game Changers.
  6. 6. People Like Us Have So Many Great Ideas...
  7. 7. Don't Let Your Ideas Cost You 
 Years, Tears & 💰
  8. 8. Got an itch? Get an ointment
  9. 9. 43,691 + 4,238
 = 47,929 Plugins on WordPress.org + CodeCanyon
  10. 10. Your Passion What Others Care About Opportunity
  11. 11. If I Make Someone $1000, Will They Happily Pay Me $97?
  12. 12. Big Opportunity
  13. 13. $5,465,944 CodeCanyon Sales* Last Month ~ $57k/day ~ 8691 items/day * includes non-wordpress items
  14. 14. $110 Million Monthly Sales on WordPress ~ WP has 10x items than CC ~ WP has 55x downloads than CC ~ Taking 20x multiple
  15. 15. Huge Opportunity!!
  16. 16. Build It, Because We Can $ Don't
  17. 17. “The big question of our time is not whether it "can be built", but "should it be built"... - Eric Ries, Lean Startup
  18. 18. 8872 New Plugins in 2015 on WordPress 75 ~ Currently Awaiting Approval 24 ~ New Plugins Every day
  19. 19. To Build, Or Not? ➤ Value - Customers, Self ➤ Growth - Market Size, Leadership Position ➤ Sustainability - 5 years ➤ Passion
  20. 20. Give It Away For Free
  21. 21. Our Top Marketing Strategy...
  22. 22. Marketing Is For MBA's... 😰 Myth
  23. 23. Money Is Evil 🤑 Myth
  24. 24. Plugin Business Models ➤ Free ➤ Freemium ➤ Add-ons, Extensions ➤ Membership ➤ Done For You / Services ➤ Affiliate Commissions ➤ Get Taken Over!
  25. 25. 19,268 ・44% Likely Freemium / Commercial Plugins on WordPress.org
  26. 26. UX = USP
  27. 27. Readme File Your "Sales" Page
  28. 28. Hero Section Call to Action Social Proof Authority Intro Features Benefits
  29. 29. Expecting Reciprocation
  30. 30. Customer Support Curse or Boon?
  31. 31. Listen To Your Customers With a pinch of salt...
  32. 32. Marketing Hacks Reviews, Documentation, Comparisons, Social Media, Sales Funnels, Email Optins...
  33. 33. Metrics Are Vanity And a mirror...
  34. 34. And yeah, don't forget Plugin Repo Rules
  35. 35. We Are In The Same Boat '''
  36. 36. Make Friends, Share Learnings & Grow Together! 🤓😇😀
  37. 37. “Great ideas without action and execution never get off the ground—they don’t change the world or your bank account. - Dan Miller
  38. 38. Thank You Nirav Mehta Twitter: @niravmehta nirav@storeapps.org www.storeapps.org ・www.icegram.com

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