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Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)
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WordPress has more than 50,000 public plugins. Should you build the next one? Will it be worthwhile maintaining it over the next five years? How will people discover your plugin? What activities can suck you away from building great plugins? How do you land up with great reviews for your plugins? Does it make sense to listen to customer feedback? How do you run a business around WordPress plugins and make money? Those are some of the questions you will get answer for, in Nirav Mehta’s session. Nirav is on an entrepreneurial journey for last 17 years – creating a series of successful (and impactful) businesses on the way. He started India’s first electronic magazine – while still in college, founded a top notch web services company, localized Linux and OpenOffice to Gujarati, authored two books, and took a business from 0 to six figures in two years. And then he ventured into WordPress. Store Apps – his company – is one of the top WooCommerce extension developers. Icegram is their freemium WordPress plugin for visitor engagement, lead capture and call to actions. His team has developed 49 WordPress plugins, with 80000+ active installs and 5500+ paying customers.
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Build It, They Won't Come - Lessons building a WordPress Plugins Business (WordCamp Mumbai 2016)
- Build It. They Won't Come! 😳
- I ❤ Transparency Reports
- Gravity Forms - $15m+ ThemeIsle - $80k/mon WooThemes - $35m Pippin - $1.14m Avada - $1m/Week Contact Form 7 - 1m 🖥/mon Yoast SEO - 26m 🖥/Alltime
- 25X In 4 Years ➤ Store Apps ➤ Icegram ➤ 50 WordPress Plugins ➤ 11 on WP Plugins Repo ➤ 4 on WooCommerce ➤ 3 on CodeCanyon ➤ 4.4 Stars - Average Happiness ➤ 80,000+ Active Installs ➤ 5500+ Happily Paid Customers ➤ Ninja Team of 17 ➤ 80+ Tickets Per Week
- Who Are You & Me? We are passionate, we care about our craft. We are dreamers, learners. Developers, Writers, Entrepreneurs (/ in making). Contributors, Game Changers.
- People Like Us Have So Many Great Ideas...
- Don't Let Your Ideas Cost You Years, Tears & 💰
- Got an itch? Get an ointment
- 43,691 + 4,238 = 47,929 Plugins on WordPress.org + CodeCanyon
- Your Passion What Others Care About Opportunity
- If I Make Someone $1000, Will They Happily Pay Me $97?
- Big Opportunity
- $5,465,944 CodeCanyon Sales* Last Month ~ $57k/day ~ 8691 items/day * includes non-wordpress items
- $110 Million Monthly Sales on WordPress ~ WP has 10x items than CC ~ WP has 55x downloads than CC ~ Taking 20x multiple
- Huge Opportunity!!
- Build It, Because We Can $ Don't
- “The big question of our time is not whether it "can be built", but "should it be built"... - Eric Ries, Lean Startup
- 8872 New Plugins in 2015 on WordPress 75 ~ Currently Awaiting Approval 24 ~ New Plugins Every day
- To Build, Or Not? ➤ Value - Customers, Self ➤ Growth - Market Size, Leadership Position ➤ Sustainability - 5 years ➤ Passion
- Give It Away For Free
- Our Top Marketing Strategy...
- Marketing Is For MBA's... 😰 Myth
- Money Is Evil 🤑 Myth
- Plugin Business Models ➤ Free ➤ Freemium ➤ Add-ons, Extensions ➤ Membership ➤ Done For You / Services ➤ Affiliate Commissions ➤ Get Taken Over!
- 19,268 ・44% Likely Freemium / Commercial Plugins on WordPress.org
- UX = USP
- Readme File Your "Sales" Page
- Hero Section Call to Action Social Proof Authority Intro Features Benefits
- Expecting Reciprocation
- Customer Support Curse or Boon?
- Listen To Your Customers With a pinch of salt...
- Marketing Hacks Reviews, Documentation, Comparisons, Social Media, Sales Funnels, Email Optins...
- Metrics Are Vanity And a mirror...
- And yeah, don't forget Plugin Repo Rules
- We Are In The Same Boat '''
- Make Friends, Share Learnings & Grow Together! 🤓😇😀
- “Great ideas without action and execution never get off the ground—they don’t change the world or your bank account. - Dan Miller
- Thank You Nirav Mehta Twitter: @niravmehta nirav@storeapps.org www.storeapps.org ・www.icegram.com