WordPress has more than 50,000 public plugins. Should you build the next one? Will it be worthwhile maintaining it over the next five years? How will people discover your plugin? What activities can suck you away from building great plugins? How do you land up with great reviews for your plugins? Does it make sense to listen to customer feedback? How do you run a business around WordPress plugins and make money? Those are some of the questions you will get answer for, in Nirav Mehta’s session. Nirav is on an entrepreneurial journey for last 17 years – creating a series of successful (and impactful) businesses on the way. He started India’s first electronic magazine – while still in college, founded a top notch web services company, localized Linux and OpenOffice to Gujarati, authored two books, and took a business from 0 to six figures in two years. And then he ventured into WordPress. Store Apps – his company – is one of the top WooCommerce extension developers. Icegram is their freemium WordPress plugin for visitor engagement, lead capture and call to actions. His team has developed 49 WordPress plugins, with 80000+ active installs and 5500+ paying customers.