This document discusses best practices for creating effective landing pages. It recommends a four step process: design the layout and content, optimize elements like copy and calls-to-action, promote the page on marketing channels, and measure results to continually improve performance. Key elements to focus on include the offer, forms, testing different designs and content, integrating with marketing automation tools, and optimizing based on analytics data. The goal is to make the page as fully functional as possible at generating leads and sales.

1. Landing Pages
generate sales & leads
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ALEX OLIVEIRA
“Dadpreneur”
@alexf_oliveira
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@alexf_oliveira
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@alexf_oliveira
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4 Steps To a Great Landing Page
Step 1:
Design
Step 3:
Promote
Step 4:
Measure
Repeat!
Step 2:
Optimize
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What’s Your Offer?
@alexf_oliveira
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@alexf_oliveira
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@alexf_oliveira
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Design
Musts
● Layout
● Images
● Responsive
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Design Tips
Color & Branding
- Optimistic and youthful
- Often used to grab a
viewer’s attention
Yellow
1 - Energy
- Increases heart rate and
creates urgency
- Often seen with clearance
sales and references to food
Red
2 - Creates the sensation of
trust and security
- Often used by banks and
businesses
Blue
3 - Associated with wealth
- The easiest color for the
eye to process and used
with finance or
entertainment websites
Green
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- Aggressiveness
- Used as a call-to-action
and attention grabber
Orange
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- Romantic and feminine
- Used to market products
and services for women
and young girls
Pink
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- Soothing and calm
- Often relates to beauty or
anti-aging products
Purple
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- Powerful and sleek
- Seen as luxurious and
sophisticated
Black
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Design Tips
• Is The Offer Clickthrough or LeadGen?
• No Navigation Menu
• Offer Above The Fold
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Sample
Design
@alexf_oliveira
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Optimization MustsDefinition of Optimization - noun op·ti·mi·za·tion ˌäp-tə-mə-ˈzā-shən
an act, process, or methodology of making something (as a design, system, or decision)
as fully perfect, functional, or effective as possible;
@alexf_oliveira
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Optimization
Musts
• Copy – Headline
• CTA – Call-To-Action
• Forms (short vs long)
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• Integrate with CRM/ESP/Marketing Automation
• What To Test? Color, Image & CTA
• No Paragraphs- Use Bullets
• A/B Testing is a MUST!
@alexf_oliveira
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Optimization
Tips

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@alexf_oliveira
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Landing Page Wordpress Plugin

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Optimization
Example
• USe booking system
• Test the order of your form fields
• Try single steps vs multiple steps

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Marketing
Musts• Target Audience & Location
• PPC pay-per-click OR CPL cost-per-lead
• What marketing channels will you use?
• Ad designs must be consistent with Landing Page
• Emphasize Benefits NOT Features
@alexf_oliveira
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• Add Testimonials
• Add Trust Indicators (Reviews, SSL)
• Limit Social Media Links
• Video (hosted on your landing page)
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Marketing Tips

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Sample Marketing Campaign
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Measuring
Results
• Analytics (add pixels and conversion
tracking)
• Optimize Landing Page and Marketing
Campaign based on data analysis
@alexf_oliveira
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Thank You
ALEX F. OLIVEIRA
alex@prediq.io
@alexf_oliveira
www.linkedin.com/in/alexoliveira1