Presentation slides from the 'Social Media and Brand Building' Brisbane Shopify Meetup held on October 4th, 2018.

1. BRISBANE SHOPIFY MEETUP
BRISBANE
MEETUP
Thursday October 4th 2018
#ShopifyMeetup

2. #ShopifyMeetup
Welcome!

3. #ShopifyMeetup
WhoisAttendingthisShopifyMeetup?
Over 650 people on the guest list.
20%
2%
15%
55%
8% I am a freelance or agency
professional working with
clients
I am an app developer
I am thinking of starting a
business on Shopify
I currently have a store on
Shopify
No answer

4. #ShopifyMeetup
AbouttheHosts
Reload Media is a Shopify Experts agency, having worked with dozens of Shopify and
Shopify Plus sites on all facets of their digital marketing, including Google AdWords,
SEO, Pay Per Click, Social Media and more.

5. Join 6,000+ other Shopify
merchants who have
supercharged their sales
with retargeting
6,000+
Shopify merchants
have supercharged their
sales with retargeting
RETARGETING AUTOMATION FOR ECOMMERCE
MEETUP EXCLUSIVE: CLAIM YOUR 10%
DISCOUNT AT SHOELACE.COM

6. Build trust and increase conversions
with customer reviews 😍 📈
Mobile-First
Review Capture
Customer
Photos/Videos
Integrate with Google
& Facebook
Automated Review
Request Emails
Grow With Us: Free setup, 30-day trial, $49/month!

7. HELPING YOU SELL MORE ONLINE
Smart customer journey solutions that turn browsers into buyers
and increase your profits.

8. #ShopifyMeetup
AbouttheDrinksSponsor
dotmailer is a marketing automation platform with email at its core. Since 1999, they’ve
been empowering global marketers with the tools and services that make it easy to get
outstanding results.
150+ countries use dotmailer, with 70,000+ customers and 200+ employees.
Find out more: www.dotmailer.com

9. #ShopifyMeetup
Pursuit (formerly known as A Day with Shopify) brings together Shopify Partners
and Developers for two days of peer learning focused on business growth and
success.
Each event is packed with:
• Office Hours
• Master class
• Full day conference
• Evening meetup
November 8-9, 2018
Use code ONTOUR for 15% off
Get your tickets today:
pursuit.shopify.com

10. #ShopifyMeetup
Tonight’sSpeakers
Our speakers and panel for tonight are:
Craig Somerville – “Five Tips in Five Minutes”
Reload Media
Ashton Tuckerman
Youfoodz
Steve Haase
Shopify
Sebastian Swaczynski
Facebook

11. #ShopifyMeetup
Tonight’sSpeakers
Our speakers and panel for tonight are:
Craig Somerville – ‘Five Tips in Five Minutes’
Reload Media
Ashton Tuckerman
Youfoodz
Steve Haase
Shopify
Sebastian Swaczynski
Facebook

12. Five Marketing Tips in Five Minutes
For Social Media & Brand Building

13. 13
Channels or Behaviours?

14. Tip #1:
Map Your
Customer
Journey
How do your typical
customers go on a
purchase journey? Where
are the gaps?
14
Need Recognition /
Trigger
What triggers occur within
the customer that gets them
starting to think about your
products?
Research
How does that person go
about their research from
there? What questions do
they want answered?
Evaluation of Alternatives
Who are they comparing you
against? What factors go into
a comparison of the
alternatives? Online/Offline?
Satisfaction?
How satisfied are
customers generally?
Referrals? Online reviews?
Testimonials?
After Sale
How is the after sale
experience? What’s it like
living with the product?
What causes returns?
The Sale
How does the sale unfold?
What final objections might
come up?

15. 15
Tip #2 – Replicate & Improve on the Instore
Are you answering your customers’ potential questions about:
 Sizing and fit?
 Delivery and Returns?
 How to Use the Product?
 Other Common FAQs?
And are you doing that using the best method possible? (eg:
video, photo, diagram, chart, text, live chat, 3D model).
Content powers your brand!

16. 16
Tip #3 – Create Social Proof

17. Tip #4 – Social Remarketing Works

18. 18
Tip #5 – Setup Real-time Reporting
But, make sure you’re choosing the right metrics for the
campaign objective!

19. Our Top Five
Tips
For marketing your Shopify
Store.
19
1 Map the Customer Journey
Digital marketing works best when targeting behaviours. You need to understand what those are.
2
Improve on and Incorporate Aspects of the Instore Experience
Think about how an instore experience might address certain stages of the buying process, and work hard to
incorporate that into your Shopify store.
3
Create Social Proof
Use the tools at your disposal to ensure that existing, happy customers are being encouraged to leave reviews and
they’ll help produce content for your brand for you.
4
Remarketing Works
Clever retargeting campaigns across channels really works. Platforms such as Shoelace and Google AdWords make it
easy to launch and manage.
5 Create Real-Time Reporting Dashboards
Platforms such as Google Data Studio allow for real-time performance insights that can be fed back into campaigns.

20. Any Questions?
Presented by Craig Somerville
Please feel free to connect with me:
@ca_somerville
www.linkedin.com/in/craigsomerville
www.reloadmedia.com.au

21. #ShopifyMeetup
Ashton Tuckerman Youfoodz

22. Hello!
I’m Ashton Rigg Tuckerman

23. I love long romantic walks to the fridge
(86% of the reason why I work at Youfoodz)

24. My exotic accent, you ask?
Straight Outta Cairns (pronounced ‘kehhhnz’)

25. Bachelor of Journalism
(meaning I work in marketing)

26. Brand Marketing Manager @ Youfoodz
- Make sure the ‘f’ in Youfoodz is lowercase
- Keep our Social + Content game strong
- Smashing sales targets

27. 2012
A Star Youfoodz is Born

28. #ShopifyMeetup
Steve Haase Shopify

29. Shopify Meetup - Brisbane
October 4, 2018
Catching the Next Big Wave
Mobile AR in eCommerce

30. Steve Haase
Global Solutions Engineering Lead
@SteveHaase

31. Why care about AR?

40. How Does It Work?
● Create 3D Model
○ Send a partner photos and dimensions
○ Costs from $100 and a few days per product
● Upload to 3D Warehouse
○ Link to associated product / variant
● Edit theme to enable AR Quicklook
○ Takes 1-2 hours
○ Detailed instructions

41. Limitations of AR Quicklook
● Products can only be placed on flat horizontal
surfaces (like tables / floors)
● Products cannot be previewed on a person. AR Quick
Look does not support trying on clothes, makeup,
accessories.
● Only one product at a time can be viewed in AR.

42. Shoppable Instagram
Stories

44. Thanks!

45. #ShopifyMeetup
Panel Question Time!

46. #ShopifyMeetup
Tonight’sSpeakers
Our speakers and panel for tonight are:
Craig Somerville
Reload Media
Ashton Tuckerman
Youfoodz
Steve Haase
Shopify
Sebastian Swaczynski
Facebook

47. #ShopifyMeetup
StayinTouch!
To stay in the loop for future Brisbane Shopify Meetup events, you can:
o Join the “Brisbane Shopify Meetup” group on Meetup.com
o Follow the Reload Media twitter account @reload_media
o If you registered for tonight, we’ll email you when the next one is on.
Our next event will be in January 2019.
Stay tuned for more details!

48. #ShopifyMeetup
IT’S OFFICIAL– NEW WORLD RECORD!

49. #ShopifyMeetup
Thanks for Coming!