From our Meetup on March 24, 2016.

1. Scoping, estimating and pricing
#ATWP

3. AllThingsWordPress.com
Facebook Group LinkedIn Group Google+ Community

4. Join us on Slack
AllThingsWordPress.com/slack
to request to join

5. Thursday, April 7
Building your own starter theme:
phase three
Diana Nichols & Aaron Reimann

6. Thursday, April 14 - 6:30pm
WordCamp Notes: What’s the one big thing you
need to do right now?
WP Atlanta MeetUp: Kathy Drewien

7. Making the most of Beaver Builder
Aaron Reimann
April 21

8. Inbound marketing and automation
April 28

9. ManageWP Orion Pricing

10. Thank You to Our Sponsor

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12. Scoping, estimating and
pricing projects

13. “How much do your
websites cost?”

14. “Can you include a design
prototype with the proposal?”

15. “I need a website by
the end of the month.”

16. Factors that
influence pricing

17. There are several factors to consider.
Focus on one thing
at a time.

18. PREQUALIFY
identify the tire kickers as soon as possible
Factors that influence price
Try: prequalification questionnaire

19. DISCOVERY
slow down and learn more
Factors that influence price
Try: longer, paid discoveries for larger projects

20. DEFINE THE PROJECT
guide your client on how to best accomplish their goal
Try: present three options after your
initial discovery rather than one
Factors that influence price

21. CLIENT EXPECTATIONS
be clear, concise and descriptive
Try: create a contract with clear deliverables, solid terms
and a timeline for both agency and client deliverables
Factors that influence price

22. CLIENT EXPERIENCE
make this an enjoyable process
Try: create a clear process and
touch points with your client
Factors that influence price

23. CHANGE ORDERS
catch scope creep early and communicate with the client
Try: $0 line items
Factors that influence price

24. DON’T BE AFRAID TO LOSE
don’t take a job out of desperation
Try: don’t lower your price “just because”
Factors that influence price

25. Setting your prices

26. Create a proposal boilerplate
Setting your prices

27. Number of pages vs “views”
Setting your prices

28. Pricing models

29. Pricing models
HOURLY
for things you don’t have control over

30. Pricing models
FLAT PROJECT PRICING
for things you can control

31. Pricing models
PACKAGE PRICING
for day rates, identity packages, etc

32. Pricing models
VALUE-BASED PRICING
set prices based on perceived or estimated value
rather than time or historical prices

33. Pricing models
TIME-BASED RETAINERS
agree on a number of hours per month

34. Pricing models
VALUE-BASED RETAINERS
“we’re here when you need us”

35. Examples

36. $100 = Totally DIY: Wix, SquareSpace,
WordPress.com
~$1000 = One person, theme based
~$2500 = Templates or limited custom
$3-8k = small team, typically semi-custom
$10-25k = custom
gmm.to/rabellpricing
Rabell Creative

37. Custom site under $3k? No...
Good Freelancer: $3k - $15k
Good Agency: $8k - $40k
Awesome Freelancer: $10k - $50k
Awesome Agency: $15k - $100k+
gmm.to/poststatuspricing
Post Status

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