Presentation about practical SEO (Search Engine Optimization) for students International Business Management @ Artevelde University College Ghent

1. Stijn Mistiaen, 13 december 2016

2. Hello, my name is Stijn
➡ Freelance webdesigner / online marketeer
➡ Focus on SEO
➡ I work for local businesses and big brands

3. Overview
➡ What is SEO?
➡ Why is SEO important
➡ Where to start?
➡ On page SEO checklist
➡ Defining a site structure
➡ SEO & mobile
➡ Tricks to boost your SEO

4. Everybody wants to be #1 on Google!

5. What is SEO?
➡ SEO stands for “Search Engine Optimization”
➡ It’s the process of optimizing a page or website to get
more free / organic traffic from search engines
➡ Long term investment

6. What is SEO?
SEO
Stijn Mistiaen

7. Why is SEO important
➡ SEO traffic is “quality” traffic
➡ The higher your site ranks, the more traffic you’ll get
➡ “How can my site rank on top of Google?”

8. Where to start?

9. What is a keyword?
➡ A word or a phrase
➡ Used by searchers to describe their problem or topic in which
they’re looking for more information
➡ Used by businesses to create content around relevant topics
(to their businesses) so they can rank high and get found by
searchers

10. What is a good keyword?
➡ Relevant to your business
➡ High volume
➡ Low competition
➡ Focus on long-tail keywords

11. How to find the right keywords?
➡ Create a list of keywords
➡ Use the Google Keyword Planner to identify the best
performing keywords
➡ Check the competition for your keyword list
➡ Select your keyword

12. Keyword research
➡ “puppy for sale”

13. On page SEO checklist
➡ URL structure
➡ Title tag
➡ Meta description
➡ Heading tags
➡ Unique content
➡ Optimized images
➡ Hyperlinks
➡ Keywords

14. Defining a site structure: example
Pet store
Puppies
for sale
Kittens
for sale
Beagle puppies
for sale
Boxer puppies
for sale
Rottweiler puppies
for sale

15. SEO & mobile
➡ More then 50% of search queries come from mobile devices!
➡ Mobile design (at least responsive design)
➡ Page speed
➡ Mobile indexing first

16. Tricks to boost SEO
➡ Blogging, blogging, blogging!
➡ Embed video (YouTube, Vimeo,…)
➡ Embed presentations from Slideshare
➡ Upload PDF’s
➡ Business directories (Google My Business, Yelp, LinkedIn,…)
➡ Use social media
➡ USE YOUR KEYWORDS

17. Any Questions?
stijn@mediaplay.be
www.mediaplay.be