Shane Curtin & Sean Leamy's presentation about how Adwords & SEO can really help grow your small business.
If you have any questions or wouild like to find out more please contact us @VROOMDigital or info@vroomdigital.ie
19. @vroomdigital
LOCAL SEO
Local Results Come in a Variety of Quantities from 1 Pack to 7 Pack
3 Pack Of Results 6 Pack Of Results
“These Listing Are
Very Achievable”
21. @vroomdigital
On page Over 60 On Page
Ranking Factors
Top On Page Factors:
• Domain & Authority
• URL Structure
• Sitemap & Site Accessibility
• Information Architecture
• Title Tags
• Meta Description
• Content
• H1
Get These Right
From The Start
25. @vroomdigital
A Link
Can Come In Different
Forms
External Website
www.externalwebsite.ie
This is sample text to
demonstrate a link
http://www.yourwebsite.ie
Your Website
www.yourwebsite.ie
Sample Content That
the external website
are linking to
Links Are Vital For Your SEO Campaign To Succeed
26. @vroomdigital
OFF PAGE SEO
• Links
• Citations
• Blogging
• Social Shares
A Citation in SEO terms is:
“A direct reference to your
business address on a 3rd party
website – usually a business
directory”
27. @vroomdigital
Cuckoo Events
Ranks Well For Non
Branded Keywords
Event
Management
Company
Cuckoo Events Rank
Well due to:
• Good On Page
SEO
• Strong Brand
• Great Blog
• Quality Links
28. @vroomdigital
Link Idea
Giveaway
Places To Get Good
Quality Irish Links
1. Local Directories
2. Quality Guest Post Websites
3. Relevant Associations
4. Business Partnerships
Download Detailed PDF Here:
http://vroomseo.ie/blog/sbs-links/
#SmartDublin
31. @vroomdigital
Google // PENGUIN UPDATE// Links
• Low Quality Links
• Irrelevant Links
• Large Quantity
• Paid Links
• Link Farms
“The easier it is to get a link
generally the less value it
holds”
39. @vroomdigital
As an SME what can you action from today?
SOCIAL MEDIA
1. Set Up Your Profile
2. Grow Your Following
3. Engage with your audience
4. Participate in groups/chats & #’s
5. Remember the 10:4:1 rule
• 10 = General Posts
• 4 = Blog Posts
• 1 = Sales Post
40. @vroomdigital
As an SME what can you action from today?
BLOGGING
1. Start a blog with a purpose
2. Find your target audience
3. Write Content specific to them
and your audience will grow.
4. Integrate with Social Media
47. @vroomdigital
As an SME what can you action from today?
1. Set up Adwords @ https://adwords.google.com
2. Sign in with Google Account email address or
your Gmail username.
3. Select country, time zone, and €/$ that you'd like
to use for your account.
4. Look for a verification email
5. Engage with Google Account Manager
Google Partners receive click vouchers for new
clients.
51. @vroomdigital
As an SME what can you action from today?
AdWords Playbook
1. Have a clear goal
2. Keep your target customer in mind.
3. Don't mislead customers.
4. Use negative keywords.
5. Exact, Phrase & Broad match.
6. Always Be Testing.
7. Implement conversion tracking.
8. Use Remarketing.
52. @vroomdigital
As an SME what can you action from today?
AdWords
1. Have a clear goal.
2. Keep your target customer in mind.
3. Don't mislead customers.
4. Use negative keywords.
5. Exact, Phrase & Broad match.
6. Always Be Testing
7. Implement conversion tracking.
8. Use Remarketing.
54. @vroomdigital
As an SME what can you action from today?
AdWords Playbook
1. Have a clear goal
2. Keep your target customer in mind.
3. Don't mislead customers.
4. Use negative keywords.
5. Exact, Phrase & Broad match
6. Always Be Testing.
7. Implement conversion tracking.
8. Use Remarketing.
56. @vroomdigital
As an SME what can you action from today?
AdWords
1. Have a clear goal
2. Keep your target customer in mind.
3. Don't mislead customers.
4. Use negative keywords.
5. Exact, Phrase & Broad match.
6. Always Be Testing
7. Implement conversion tracking.
8. Use Remarketing.
