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SEO Services Sales Pitch

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SEO Services Sales Pitch

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SEO Services Sales Pitch

  1. 1. Google Page One SEO Because It’s A Small World After All!
  2. 2. TNewTech Meetup: 08/09/2016 Lonn Dugan BIG Marketing Solutions LLC Digital / Traditional Marketing Consultant Toledo SEO Wizard, Webmaster, Hostmaster WordPress Designer / Developer
  3. 3. Google Page One SEO A Quick Survey: Do You… Make Things You Want To Share With Others? Design or Manage Websites? Know Quite A Bit About SEO? Know Very Little About SEO? Want To Know More About SEO? How Many Don’t Care About SEO?
  4. 4. Google Page One SEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
  5. 5. Google Page One SEO SEO Means Search Engine Optimization
  6. 6. Google Page One SEO Kinds Of Search Engine Optimization Natural or Organic Search Engine Optimization (SEO) Search Engine Results Placement (SERP) Paid Placement or Pay Per Click (PPC) When People Search For Your Name, Your Product, Your Research Topic, Or Etc, Can They Find You? If Your Site is Optimized To Please The Search Engine Gods Then You Will Rank Highly. If Not, You Will Be Invisible
  7. 7. Google Page One SEO Why I Focus On Google Variations Include Google Has About a 70% Share of the Search Market
  8. 8. Google Page One SEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
  9. 9. Google Page One SEO 97% of Google Searchers Never Go Past Page One!
  10. 10. Google Page One SEO If You Want To Reach The World & Tell A Story… You Don’t Want To Be 97% Invisible !
  11. 11. Google Page One SEO A Beautiful Website Without Good SEO Can Be Compared to a Shopping Mall … …Without Roads To Get There
  12. 12. Google Page One SEO Maybe You Want To Change The World! Maybe You Can? But Nothing Happens Until You Can Communicate With Others.
  13. 13. Google Page One SEO The Internet Offers The Single Most Cost Effective Way In the World to Communicate With Others!
  14. 14. Google Page One SEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
  15. 15. Google Page One SEO There Is a Lot Of Misinformation Out There. Some Misinformation Is From The Search Engines. They Don’t Want You To Know Exactly How They Rank Websites. Because Then People Game The System.
  16. 16. Google Page One SEO Common Myths: Meta Tags Don’t Matter <meta = “bull”> Img Alt Tags Don’t Matter (alt img = “bull”> The More Keywords On The Page The Better Once You Rank, You Will Stay There, Free Get a Nice SEO Myths PDF by Sharing Your Card With Me Before You Go
  17. 17. Google Page One SEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
  18. 18. Google Page One SEO Techniques and Strategies: Old School Works! The Secret is Well Thought Out Congruency. If Your Site Seems Intelligently On Point To Google, You Will Rank Well. People Are Not Searching For You, or Your Company, or Your Invention By Name Get A Domain Name That Contains Your Keywords Name The Pages Using Keywords Start The Page With <H1> Headline tags with Keywords The First Few Sentences On the Page Should Be Packed With Kewords, In Priority Order!
  19. 19. Google Page One SEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
  20. 20. Google Page One SEO Keywords Can Make Or Break Your SEO / SERP It’s Not Important What You Call Your Product It’s More Important To Know What Buyers Call Your Product. And To Know How Many Searches Are Done Per Month For Your Potential Keywords. Which Search Terms Are Most Used? Try GoogleTrends.com
  21. 21. Google Page One SEO Keywords Can Make Or Break Your SEO / SERP
  22. 22. Google Page One SEO I Will Email a Nice Keyword Tool From Semrush If You Share Your Business Card With Me Tonight.
  23. 23. Google Page One SEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Results
  24. 24. Google Page One SEO On Page / Off Page SEO When you manage meta tags, title tags, description tags, alt img tags and content on the web page, these are “ON PAGE” elements of SEO. When You Start a Facebook Page, Twitter Page, Blog, or Write Articles For Other Sites or Blogs, These Are “OFF PAGE” efforts.
  25. 25. Google Page One SEO On Page / Off Page SEO When Linking To Your Site From Social Media or Elsewere: Don’t Use “Click Here” or “Domain.com” As The Link. Use Your Keywords As The Link Text! The Words In The Link Are Called “Anchor Text”. When The Words In The Link Are Relevant To Both The Social Media Page Or Blog You Post On, and The Page You Are Linking To, You Get More “Link Juice” or Link Power.
  26. 26. Google Page One SEO Agenda: What Is SEO Anyway Why Is SEO Important Myths and Rumors Techniques & Tactics Keyword Selection On Page and Off Page SEO Tracking Your Results
  27. 27. Google Page One SEO Tools To Track Results Google Search Console / Google Analytics www.Semrush.com & www.WebGrader.com I will send a nice list if you leave me your card tonight.
  28. 28. Google Page One SEO Let’s See These Things In Practice:
  29. 29. Google Page One SEO Right Click On Any Web Page, Choose “View Source”
  30. 30. Google Page One SEO
  31. 31. Google Page One SEO
  32. 32. Google Page One SEO
  33. 33. Google Page One SEO
  34. 34. Google Page One SEO That Was a 5 Minute Primer. 15 Minutes of Googling & You Can Know More “ABOUT” SEO. But 15 Years Of Experience Tells Me A Professional Can Get The Job Done Better & Faster!
  35. 35. Google Page One SEO Some People Think SEO Work is Expensive. But What Is The Cost of Being 97% Invisible ?
  36. 36. Google Page One SEO The End. Thank You.
  37. 37. TNewTech Meetup: 08/09/2016 Lonn Dugan BIG Marketing Solutions LLC We Build Affordable Websites That Work With Professional SEO Included! Launch As Fast As One Week!

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