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How to Get More Engagement on Instagram with Kelsey Jones
The document provides strategies for increasing engagement on Instagram, including focusing on design, utilizing image tools, and employing effective hashtags. It emphasizes the importance of content relevancy, community involvement, and maintaining a posting schedule, along with running promotions for heightened engagement. Lastly, it suggests tracking brand mentions and carefully managing follower interactions to enhance overall presence on the platform.
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How to Get More Engagement on Instagram with Kelsey Jones
- 1. How to GetMore Engagement on Instagram
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- 3. HELLO! I am KelseyJones I’m the executive editor of Search Engine Journal and I help brands get found online through SEO, social media, and content strategy. You can find me at @wonderwall7 #SEJThinkTank @wonderwall7
- 4. We are goingto cover: 1. Design 2. Tools 3. Hashtags 4. Getting followers 5. Engaging with your audience 6. Tracking mentions 7. Editorial schedule 8. Promotions
- 5. Poll 1: Areyou already using Instagram for business? A. Yes B. No, but I want to C. No, personal only #SEJThinkTank @wonderwall7
- 6. 1. Put Some EffortInto it Try trying. #SEJThinkTank @wonderwall7
- 7. Guys. Come on. Thisis the frozen dinner of Instagram. https://www.instagram.com/p/BQyTR1lAOvv/ #SEJThinkTank @wonderwall7
- 8. Guys. Come on. Instagramis all about beauty. https://instagram.com/charliehustleshop #SEJThinkTank @wonderwall7
- 9. Guys. Come on. Designand theme matter. https://instagram.com/charliehustleshop #SEJThinkTank @wonderwall7
- 10. Guys. Come on. Designand theme matter. https://instagram.com/yelpkc #SEJThinkTank @wonderwall7
- 11. 2. Image Tools Make ThingsEasier You don’t have to be a designer to create great images #SEJThinkTank @wonderwall7
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- 14. Other Great DesignTools https://instagram.com/moxiedot #SEJThinkTank @wonderwall7 ● PicMonkey ● QuotesCover ● Photoshop ● Pixlr Editor ● GIMP
- 15. What if Ihave a boring industry? https://instagram.com/moxiedot #SEJThinkTank @wonderwall7 Focus on content that your target audience is interested in. ● Plumber -> Dream Bathrooms ● Manufacturing -> The process ● Office supplies -> Company culture, “as seen at” customer features
- 16. 3. Hashtags Hashtags help youattract followers, grow community, and research trends #SEJThinkTank @wonderwall7
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- 21. 3. Hashtags Hashtags helpyou: ● Attract followers: use popular hashtags on your posts to get more follows and likes ● Grow community: comment on posts using related hashtags to get more engagement ● Research trends: look at what’s most popular and create more content around it #SEJThinkTank @wonderwall7
- 22. Poll 2: Howoften do you post on your business Instagram? A. Once a day B. 2-4 times per week C. I don’t have a business Instagram #SEJThinkTank @wonderwall7
- 23. 4. Followers Follow to getfollowed #SEJThinkTank @wonderwall7
- 24. Hashtags Come ThroughAgain! Target Accounts to Follow #SEJThinkTank @wonderwall7
- 25. Hashtags Come ThroughAgain! Target Local Businesses #SEJThinkTank @wonderwall7
- 26. Hashtags Come ThroughAgain! Explore Related Hashtags to Find More Accounts to Follow #SEJThinkTank @wonderwall7
- 27. 5. Say Something! Leave thoughtfulcomments and show gratitude. Answer questions. #SEJThinkTank @wonderwall7
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- 29. 6. Track ALL BrandMentions Including misspellings and “wrong” hashtags #SEJThinkTank @wonderwall7
- 30. 6. Track ALL BrandMentions #SEJThinkTank @wonderwall7
- 31. 7. Create a Schedule Bedependable and take advantage of seasonal topics #SEJThinkTank @wonderwall7
- 32. Top brands nowpost ~5 times per week on Instagram, an increase of more than 50% over 2015 http://interbrand.com/best-brands/best-global-brands/2016/ #SEJThinkTank @wonderwall7
- 33. Look-Up Applicable HolidaysRelated To Your Brand #SEJThinkTank @wonderwall7
- 34. Look-Up Applicable HolidaysRelated To Your Brand #SEJThinkTank @wonderwall7
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- 36. 8. Do Promotions Giveaways andpromos can generate a lot of engagement #SEJThinkTank @wonderwall7
- 37. 8. Do Promotions ● Includea mixture of industry hashtags ● Be mindful of hashtag spam ● Set clear guidelines ● Announce winner #SEJThinkTank @wonderwall7
- 38. Use The SameDesign Aesthetic #SEJThinkTank @wonderwall7
- 39. Don’t Use TooMuch Text #SEJThinkTank @wonderwall7
- 40. Good Example ofText Use #SEJThinkTank @wonderwall7
- 41. Mix Thoroughly 1. Createa cohesive design 2. Use easy tools 3. Use 5-10 hashtags 4. Get followers by following 5. Engage with your audience 6. Track mentions & misspellings 7. Create editorial schedule 8. Promotions Combine for best results.
- 42. THANKS! Twitter + Insta:@wonderwall7 @sejournal kelsey@searchenginejournal.com #SEJThinkTank @wonderwall7