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TTLPresents - IMPROVING YOUR SEO: TURNING DATA IN TO ACTIONS THAT DRIVE RESULTS - From Barry Adams, Polemic Digital

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While many consider SEO to be a dark art that requires advanced and costly tools, the most important data sources for SEO are in fact freely available to every website owner. In this talk, Barry Adams will show how to find the right data from free or affordable tools to measure your SEO performance. Moreover, he will show you how to use that data to make the right decisions for your website to improve traffic and sales from organic search.

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TTLPresents - IMPROVING YOUR SEO: TURNING DATA IN TO ACTIONS THAT DRIVE RESULTS - From Barry Adams, Polemic Digital

  1. 1. #TTLPresents @Badams #TTLPresents @Badams Improving Your SEO: Turning Data In To Actions That Drive Results Barry Adams Polemic Digital 28 September 2017
  2. 2. #TTLPresents @Badams Barry Adams ➢ Doing SEO since 1998 ➢ Founder of Polemic Digital ➢ Co-Chief at State of Digital
  3. 3. #TTLPresents @Badams Variety of Clients > Travel > Education > Technology > B2C > Publishing
  4. 4. #TTLPresents @Badams In GodWe Trust; All Others Must Bring Data W. Edwards Deming
  5. 5. #TTLPresents @Badams Bad Decision Making  Intuition  HiPPO (Highest Paid Person’s Opinion)  “Because we’ve always done it like that.”
  6. 6. #TTLPresents @Badams Bad Decision Making Data
  7. 7. #TTLPresents @Badams #TTLPresents @Badams Free Data Sources for SEO
  8. 8. #TTLPresents @Badams Keyword Research; Identify the search terms that your customers might use to find your content.
  9. 9. #TTLPresents @Badams Google AdWords Keyword Planner NOT FREE ANYMORE
  10. 10. #TTLPresents @Badams Moz.com/Explorer
  11. 11. #TTLPresents @Badams AnswerThePublic.com
  12. 12. #TTLPresents @Badams Trends.Google.com
  13. 13. #TTLPresents @Badams Site Analysis Identifying on-site issues that affect your website’s performance in organic search results.
  14. 14. #TTLPresents @Badams Screaming Frog SEO Spider Free up to 500 URLs
  15. 15. #TTLPresents @Badams https://www.google.com/webmasters/tools/
  16. 16. #TTLPresents @Badams Only goes back 90 days…
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  28. 28. #TTLPresents @Badams Loads more useful data https://www.google.com/webmasters/tools/
  29. 29. #TTLPresents @Badams Using Google Search Console • What are your top performing pages? ➢ And your worst pages?
  30. 30. #TTLPresents @Badams Using Google Search Console • Identify crawl issues on your site; ➢ If a page cannot be crawled, it cannot be indexed.
  31. 31. #TTLPresents @Badams Using Google Search Console • Mobile Optimisation is crucial; ➢ Google to switch to a mobile-first index in 2018.
  32. 32. #TTLPresents @Badams Summarised • The best SEO tools are free; ➢ Google Search Console is your best tool. • Use data appropriately; ➢ Data needs to be interpreted correctly. • Mobile First; ➢ This is not optional.
  33. 33. #TTLPresents @Badams #TTLPresents @Badams ThankYou barry@polemicdigital.com www.polemicdigital.com @polemicdigital @badams

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