Seo 101

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Seo 101

  1. 1. SEO 101<br />By SEO Kiwi<br />
  2. 2. Today …. <br />Learn Basic SEO <br />Word Press and SEO<br />SEO Strategies<br />Outsourcing SEO options<br />SEO tracking and reporting tools<br />How the Google Algorithm works <br />1 Hour Open Q & A on anything you need help with. <br />
  3. 3. Learn Basic SEO so your website can rank higher in Google<br />3 Types of Search Results …. <br /><ul><li>Paid (Adword or PPC)
  4. 4. Local Maps
  5. 5. Organic Links</li></li></ul><li>Learn Basic SEO so your website can rank higher in Google<br />- Paid <br />- Local Maps<br />
  6. 6. Learn Basic SEO so your website can rank higher in Google<br />Organic Links<br />
  7. 7. Learn Basic SEO so your website can rank higher in Google<br />Organic Links<br />
  8. 8. Learn Basic SEO so your website can rank higher in Google<br />Keyword Research:<br />Google Keyword Tool<br />Short tail V’s Long tail<br />Create your list<br />
  9. 9. Learn Basic SEO so your website can rank higher in Google<br />
  10. 10. Learn Basic SEO so your website can rank higher in Google<br />2 Parts of SEO <br />On-Page SEO<br />Off-Page SEO<br />
  11. 11. Learn Basic SEO so your website can rank higher in Google<br />On-Page SEO<br />URL<br />Title Tag<br />H1 Header Tag<br />H2 Tag<br />2-3 time in the page body<br />Once in the footer. <br />
  12. 12. Learn Basic SEO so your website can rank higher in Google<br />On-Page SEO<br />www.joesshoes.com/recycled-shoes(url)<br />Joes Shoes – Recycled Shoes (title)<br />Recycled Shoes (header)<br />All Recycled shoes include free shipping (sub head)<br />Recycled shoes , Recycled shoes , Recycled shoes (body)<br />Hiking Boots, Running Shoes, Boat Shoes, Recycled shoes<br />
  13. 13. Learn Basic SEO so your website can rank higher in Google<br />Off-Page SEO<br />Link Building …<br /><ul><li>Internal
  14. 14. External</li></li></ul><li>Learn Basic SEO so your website can rank higher in Google<br />Link Building Strategies<br /><ul><li>Friends & Family
  15. 15. Add a Blog
  16. 16. Local Organizations
  17. 17. Local News
  18. 18. Help a Non Profit
  19. 19. Submit to Directories
  20. 20. Social Bookmarking
  21. 21. Write & submit a press release
  22. 22. Build a Hub Page or Squidoo Lens
  23. 23. Outsource</li></li></ul><li>Word Press & SEO<br />All in One SEO Pack<br />
  24. 24. Word Press & SEO<br />SEO Smart Links<br /><ul><li>Automatically add internal links on keywords to key pages</li></ul>SEOPressor UNLIMITED<br /><ul><li>Automatically add internal links on keywords to key pages</li></li></ul><li>SEO Strategies<br />Great Content – Blog<br />Video<br />Link Baiting<br />Press Releases<br />Commenting<br />Link Building<br />
  25. 25. SEO Outsourcing<br />Elance.com<br />Odesk.com<br />www.seokiwi.com<br />Hundreds of others out there. <br />Avoid Big Chop Shops … <br /><ul><li>Yellow Pages
  26. 26. Reach Local
  27. 27. Long Term Contracts</li></li></ul><li>SEO Tracking & Reporting <br />Google Analytics<br />Free/Simple<br />Amount of Traffic<br />Referral sources<br />Conversions<br />Drop off pages<br />Top pages<br />Keywords<br />Bounce Rate<br />
  28. 28. SEO Tracking & Reporting <br />Other Tools …<br />SEO Moz ($99 Mth)<br />Website Grader www.websitegrader.com<br />Usertesting.com (focus group testing with video)<br />www.spyfu.com (spy on competitors using Adwords)<br />www.compete.com (compare traffic against competitors)<br />Advanced Web Ranking ($99 - $399 1 time fee)<br />www.searchengineland.com - Free<br />
  29. 29. Google Algorithm<br />Local …<br />Local Address<br />Owner Verified Page<br />Proper Category Associations<br />Citations<br />Crawlable address matching place page address<br />Page Rank/Authority of website<br />Quality of Inbound links to website<br />Crawlable phone number matching place page<br />Local Area Code<br />City, State in Places page title <br />http://www.davidmihm.com<br />
  30. 30. Google Algorithm<br />Organic …<br />On-Page SEO<br />Links (Quality + Quantity)<br />www.mattcutts.com/blog/<br />
  31. 31. Follow Me <br />@seo_kiwi<br />kiwi@seokiwi.com<br />www.seokiwi.com<br />http://www.linkedin.com/in/seokiwi<br />

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