1. How (or what)
do we give up?
Steve Buttry
Mid-America Press Institute
#mpinews
Feb. 17, 2013

2. Read more about it
• stevebuttry.wordpress.com (Post-Industrial
Journalism category)
• slideshare.net/stevebuttry
• stephenbuttry@gmail.com
• @stevebuttry

4. Management’s biggest lie
“We’re going to have to do more with
less.”

5. Management’s biggest lie
“We’re going to have to do more with
less.”
Only possible if:
1. You’re working inefficiently
2. Technology helps increase efficiency

6. What are your priorities?
• Social media • Photo galleries
• Writing • Print graphics
• Live coverage • Investigations
• Comment police • Video
• Databases • Beat coverage
• Print page design • Multimedia
• Breaking news • Copy editing
• Curation • SEO

7. How do you decide?
• Traffic
• Print sales
• Revenue opportunity
• Importance to community
• Responsibility
• Is someone else doing it?
• Shelf life

8. How you don’t decide
• Because we’ve always done it

9. What are your priorities?
• Social media • Photo galleries
• Enterprise • Print graphics
• Live coverage • Investigations
• Writing • Video
• Databases • Beat coverage
• Print page design • Multimedia
• Breaking news • Copy editing
• Curation • SEO

10. If it’s important …
• How are you staffing for it?
• How are you training for it?
• Do your actions reflect the priority?
• Does your talk reflect the priority?
• Do you need to make time for it?
• Do you need to change the workflow?

11. If it’s less important …
• Can you stop doing it?
• Can you do it less?
• Can the community do it?
• Can you outsource it?
• Can you lower your standards (admit it)?
• Can you increase efficiency (automate)?
• Can you link to it?

12. Reflect priorities in staff
• Breaking news team (or reporter)
• Engagement/social media editor
• Consolidation of editing, design
• Beat assignments
• Number of editing layers
• Web staff or integrated?
• Action matters more than organization

13. Liveblogging saves time
• Reporter is attending event anyway
• Produces more content
• More appropriate print content
• Streamlines writing of story
• Deeper engagement

14. Video options
• Staff-produced video story (allow
time, restructure workload)
• Video sidebar (quick, adjust workflow)
• YouTube embeds (quick search)
• Community contributions
• Quick, raw clips (Tout, Vine)
• Security cameras

15. Live video options
• Pick up livestream embed
• Livestream yourself (U-Stream, Qik)
• Hangout/YouTube embeds (quick search)
• Web cam
• Link to community video

16. Case studies
• Cedar Rapids: Needed flood-related
graphics
• Connecticut: Breaking
news, engagement, investigations, Yale
• Consolidated editing, design
• Calendars
• Partnerships

17. Training options
• Budget for seminars & travel
• Pursue fellowships
• MPI, state associations, beat associations
• News University, Lynda, Reynolds Center
• Webinars
• Staff-led workshops, how-I-did-its
• Online resources (my blog)

18. Let’s brainstorm

19. Follow up
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• sbuttry@digitalfirstmedia.com
• @stevebuttry