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How (or what)do we give up?        Steve Buttry  Mid-America Press Institute         #mpinews       Feb. 17, 2013
Read more about it• stevebuttry.wordpress.com (Post-Industrial  Journalism category)• slideshare.net/stevebuttry• stephenb...
Management’s biggest lie“We’re going to have to do more withless.”
Management’s biggest lie“We’re going to have to do more withless.”Only possible if:1. You’re working inefficiently2. Techn...
What are your priorities?•   Social media        •   Photo galleries•   Writing             •   Print graphics•   Live cov...
How do you decide?•   Traffic•   Print sales•   Revenue opportunity•   Importance to community•   Responsibility•   Is som...
How you don’t decide• Because we’ve always done it
What are your priorities?•   Social media        •   Photo galleries•   Enterprise          •   Print graphics•   Live cov...
If it’s important …•   How are you staffing for it?•   How are you training for it?•   Do your actions reflect the priorit...
If it’s less important …•   Can you stop doing it?•   Can you do it less?•   Can the community do it?•   Can you outsource...
Reflect priorities in staff•   Breaking news team (or reporter)•   Engagement/social media editor•   Consolidation of edit...
Liveblogging saves time•   Reporter is attending event anyway•   Produces more content•   More appropriate print content• ...
Video options• Staff-produced video story (allow  time, restructure workload)• Video sidebar (quick, adjust workflow)• You...
Live video options•   Pick up livestream embed•   Livestream yourself (U-Stream, Qik)•   Hangout/YouTube embeds (quick sea...
Case studies• Cedar Rapids: Needed flood-related  graphics• Connecticut: Breaking  news, engagement, investigations, Yale•...
Training options•   Budget for seminars & travel•   Pursue fellowships•   MPI, state associations, beat associations•   Ne...
Let’s brainstorm
Follow up•   stevebuttry.wordpress.com•   slideshare.net/stevebuttry•   sbuttry@digitalfirstmedia.com•   @stevebuttry
Pursue Your Priorities
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Pursue Your Priorities

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Pursue Your Priorities

  1. 1. How (or what)do we give up? Steve Buttry Mid-America Press Institute #mpinews Feb. 17, 2013
  2. 2. Read more about it• stevebuttry.wordpress.com (Post-Industrial Journalism category)• slideshare.net/stevebuttry• stephenbuttry@gmail.com• @stevebuttry
  3. 3. Management’s biggest lie“We’re going to have to do more withless.”
  4. 4. Management’s biggest lie“We’re going to have to do more withless.”Only possible if:1. You’re working inefficiently2. Technology helps increase efficiency
  5. 5. What are your priorities?• Social media • Photo galleries• Writing • Print graphics• Live coverage • Investigations• Comment police • Video• Databases • Beat coverage• Print page design • Multimedia• Breaking news • Copy editing• Curation • SEO
  6. 6. How do you decide?• Traffic• Print sales• Revenue opportunity• Importance to community• Responsibility• Is someone else doing it?• Shelf life
  7. 7. How you don’t decide• Because we’ve always done it
  8. 8. What are your priorities?• Social media • Photo galleries• Enterprise • Print graphics• Live coverage • Investigations• Writing • Video• Databases • Beat coverage• Print page design • Multimedia• Breaking news • Copy editing• Curation • SEO
  9. 9. If it’s important …• How are you staffing for it?• How are you training for it?• Do your actions reflect the priority?• Does your talk reflect the priority?• Do you need to make time for it?• Do you need to change the workflow?
  10. 10. If it’s less important …• Can you stop doing it?• Can you do it less?• Can the community do it?• Can you outsource it?• Can you lower your standards (admit it)?• Can you increase efficiency (automate)?• Can you link to it?
  11. 11. Reflect priorities in staff• Breaking news team (or reporter)• Engagement/social media editor• Consolidation of editing, design• Beat assignments• Number of editing layers• Web staff or integrated?• Action matters more than organization
  12. 12. Liveblogging saves time• Reporter is attending event anyway• Produces more content• More appropriate print content• Streamlines writing of story• Deeper engagement
  13. 13. Video options• Staff-produced video story (allow time, restructure workload)• Video sidebar (quick, adjust workflow)• YouTube embeds (quick search)• Community contributions• Quick, raw clips (Tout, Vine)• Security cameras
  14. 14. Live video options• Pick up livestream embed• Livestream yourself (U-Stream, Qik)• Hangout/YouTube embeds (quick search)• Web cam• Link to community video
  15. 15. Case studies• Cedar Rapids: Needed flood-related graphics• Connecticut: Breaking news, engagement, investigations, Yale• Consolidated editing, design• Calendars• Partnerships
  16. 16. Training options• Budget for seminars & travel• Pursue fellowships• MPI, state associations, beat associations• News University, Lynda, Reynolds Center• Webinars• Staff-led workshops, how-I-did-its• Online resources (my blog)
  17. 17. Let’s brainstorm
  18. 18. Follow up• stevebuttry.wordpress.com• slideshare.net/stevebuttry• sbuttry@digitalfirstmedia.com• @stevebuttry

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