Facebook for Business

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Facebook for Business presentation for the Chrystal Bougon's Sassy Networking event for business women on May 26, 2011

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  • Facebook for Business

    1. 1. FACEBOOK FOR BUSINESS SASSY Networking 2011@jfouts
    2. 2. WHAT ARE YOUR GOALS? •Increased sales •Brand awareness •Email signup •Customer support •Product development@jfouts
    3. 3. HOMEWORK • Competitive analysis • Market analysis • Tools/apps • Facebook Connect@jfouts
    4. 4. YOUR PLAN • Resources • Content frequency • Fan focus/content • Tools/apps • Ads@jfouts
    5. 5. @jfouts
    6. 6. What if nobody comes?@jfouts
    7. 7. DON’T REINVENT THE WHEEL Votigo@jfouts
    8. 8. DON’T REINVENT THE WHEEL Personalization@jfouts
    9. 9. LIKE OFFERS Before After@jfouts
    10. 10. PAYVMENT SHOP@jfouts
    11. 11. FACEBOOK ADS • Be direct • Choose images for POP • Don’t use jargon • Usereal interests for keywords • Be personal • Narrow demographics • Solve a problem • Create multiple ads (A&B • ASK for the like test) • Promo codes • Focus on performance@jfouts
    12. 12. CPM OR CPC? • Depends on who the ad is for • Existing fans? CPM • New fans? CPC • Branding? CPM@jfouts
    13. 13. CM PHOTOGRAPHICS@jfouts
    14. 14. CM PHOTOGRAPHICS@jfouts
    15. 15. CM PHOTOGRAPHICS@jfouts
    16. 16. DEMOGRAPHIC TARGETING • 24-30 yr old women whose status = “engaged” • $600 ad investment • $40,000 direct revenue • 19,610 fans@jfouts
    17. 17. SOCIAL ADS • 85% more effective • Leverage friends’ likes • Users profile image@jfouts
    18. 18. EARNED MEDIA 800,000 users shown 125 ads by 75 brands@jfouts
    19. 19. RAVING FANS? • Combination of real sharing and paid ads increases awareness • Paid media is a catalyst-follow through with valuable content • Balanceacross homepage, social and earned@jfouts
    20. 20. S.E.O. • Unique naming • Content matters • Think about the URL • Direct links to your website • Think like a human (not a bot) • Upload videos instead of linking • Dense content in the “about’ section • Use “Attach Link” • Tagging creates inbound links • Drive with Twitter@jfouts
    21. 21. QUESTIONS?JanetFouts.comJanet@JanetFouts.comSocialMediaCoachingCenter.comTwitter- @JfoutsLinkedin - JanetFouts408.216.7423

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