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Takeaways from SXSW Interactive 2012

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An overview of SXSW 2012, digital marketing trends that emerged, and a deeper dive into 3 topics: gamification/engagement, the magazine as a web app, and data visualization.

Published in: Technology, Education
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Takeaways from SXSW Interactive 2012

  1. 1. SXSW INTERACTIVE IN A NUTSHELL• 5-days of Inspiration• Ginormous• How was CC?
  2. 2. TRENDS• Mobile Payments• Responsive / Rich Web Design• Immersive App Experiences• Crowdsourcing• User-Centered Design• Tom’s Shoes
  3. 3. SESSIONS Ray Kurzweil – Expanding Our Intelligence (podcast) ,0 • HTML5 • CSS3 • Mobile Keynotes, 3 • Responsive• Community Development, • Javascript Management 7 • Frameworks• Gamification • Tools• Data Other, 8 Visualization• eMagazines• Emerging Trends
  4. 4. INCREASING ENGAGEMENTBoosting Engagement with “Gamification” - podcast • Encouraging people to do something • Games vs. Applying game-like strategy • Offer something worthwhile and sustainableApplying Behavior Design - podcast • Technology brings our behavior online • Technology lowers the barrier to action • Data and analytics Photo credit: http://technorati.com/business/advertising/article/has-your-site-been-gamified/
  5. 5. A RICH, USER-CENTRIC EXPERIENCEFrom Print to Digital – The Magazine– podcast• Successful Tactics • User-centric • Interactivity where it makes sense • Related content • Exclusivity• Not just for magazines!
  6. 6. DATA VISUALIZATIONData Visualization – podcast • Not about the numbers • Make it visually interesting • Augment the story • Tell a story Image credit: http://eagereyes.org/criticism/fascinating-world-of-good- infographics
  7. 7. Image credit: http://eagereyes.org/criticism/fascinating-world-of-good-infographics
  8. 8. INFOGRAPHIC RESOURCESEagerEyes – Robert Kosara • http://eagereyes.org/criticism/fascinating-world-of-good-infographicsGOOD Magazine • http://www.good.is/infographics • http://awesome.good.is/transparency/web/1101/census-data/flash.html • http://www.good.is/beg-borrow-steal/econographic/Higher Ed Examples • http://collegewebguy.com/2012/04/25/university-infographics-yes-you-should • http://www.babson.edu/Academics/centers/blank-center/global- research/PublishingImages/Online-Learning-Survey-Infographic.png
  9. 9. QUESTIONS?

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